STC 259 FINAL | Questions with 100% Verified Answers | Latest
Update 2026/2027
Question: Answer:
P.T. Barnum will be the best remembered in public relations a. developing the pseudo event
history for:
a. developing the pseudo event
P.T. Barnum will be the best remembered in public relations a. developing the pseudo event
b. making jenny lind famous
history for:
c. issuing press releases
a. developing the pseudo event
P.T.suppressing
d. Barnum willthe be Standard
the best remembered
Oil Strike in public relations a. developing the pseudo event
b. making jenny lind famous
history for:
e. serving as the first presidential press secretary
c. issuing press releases
a. developing the pseudo event
P.T.suppressing
d. Barnum willthe be Standard
the best remembered
Oil Strike in public relations a. developing the pseudo event
b. making jenny lind famous
history
Many
e. serving for:as thehim
consider firstthe first presidential
presidential press secretary
press secretary b. Amos Kendall
Question:
c. issuing press releases Answer:
a. John
a. developing
Miur the pseudo event
d. suppressing the Standard Oil Strike
b. Amos
b. makingKendall
jenny lind famous
Many
e. consider
serving as thehimfirstthe first presidential
presidential press secretary
press secretary b. Amos Kendall
c. issuing press
c. Robert Underwood releases Johnson
a. John Miur
d. Ivy
d. suppressing
Lee the Standard Oil Strike
b. Amos Kendall
Many
e. Ben
e. consider
serving as thehim
Franklin firstthe first presidential
presidential press secretary
press secretary b. Amos Kendall
c. Robert Underwood Johnson
a. John Miur
d. Ivy Lee
b. Amos Kendall
Many
Benconsider
Which
e. him the of
of the following
Franklin firstNOT
presidential press secretary
one of Grunig's four models of b. Amos
d. Kendall
one way publicity
c. Robert Underwood Johnson
a. John relations
public Miur
d. Ivy Lee
b. 2
a. Amos Kendall
way asymmetric
Which
e. of the following of NOT one of Grunig's four models of
Ben Franklin d. one way publicity
Question:
c. Robert Underwood Johnson
b. Public information Answer:
public relations
d. Ivy Lee
c. press agentry/publicity
a. 2 way asymmetric
Which
e. Ben
d. of the
one Franklin
way following of NOT one of Grunig's four models of
publicity d. one way publicity
b. Public information
public
e. 2 way relations
symmetric
c. press agentry/publicity
a. 2 way asymmetric
Which
d. one ofwaythe following of NOT one of Grunig's four models of
publicity d. one way publicity
b. Public information
public
The
e. 2 way relations
major effort worldwide to improve standards and
symmetric c. accreditation
c. press agentry/publicity
a. 2 way asymmetric
professionalism in public relations is
d. one way publicity
b. licensing
a. Public information
The
e. major
2 way effort worldwide to improve standards and
symmetric c. accreditation
c. press
b. agentry/publicity
continuing education
professionalism in public relations is
d. accreditation
c. one way publicity
a. licensing
The
e.
d. major
2promoting
way effort
symmetric worldwideinto
membership improve standards
professional and
organizations c. accreditation
Question:
b. continuing education Answer:
professionalism
e. in public relations
expanding collegiate-level publicis relations curriculum
c. accreditation
a. licensing
The
d. major effort
promoting worldwideinto
membership improve standards
professional and
organizations c. accreditation
b. continuing education
professionalism
Opponents in public
e. expandingofcollegiate-level relations
licensing for public publicis
relations
relationsprofessionals
curriculum a. it would violate the first amendment
c. accreditation
a. licensing
argue that
d. promoting membership in professional organizations
b. itcontinuing
a. education
would violate the first amendment
Opponents
e. expandingofcollegiate-level
licensing for public publicrelations
relationsprofessionals
curriculum a. it would violate the first amendment
c. accreditation
b. it would be too costly to professionals
argue that
d. no
c. promoting
one would membership
adhere to in professional
the standards organizations
a. it would violate the first amendment
Opponents
e. expanding
d. of
it discourages licensing for
collegiate-level public
membership public relations
relations
in professional professionals
curriculum
orgs a. it would violate the first amendment
b. it would be too costly to professionals
argue that would be difficult to obtain
e. insurance
c. no one would adhere to the standards
a. it would violate the first amendment
Opponents
d. of licensing
it discourages membershipfor public relations professionals
in professional orgs a. it would violate the first amendment
b. it would be too costly to professionals
argue that
e. insurance would be difficult to obtain
c. no one would adhere to the standards
a. it would violate the first amendment
d. it discourages membership in professional orgs
b. it would be too costly to professionals
e. insurance would be difficult to obtain
c. no one would adhere to the standards
d. it discourages membership in professional orgs
e. insurance would be difficult to obtain
,a. licensing
b. continuing education
c. accreditation
d. promoting membership in professional organizations
e. expanding collegiate-level public relations curriculum
Question: Answer:
Opponents of licensing for public relations professionals a. it would violate the first amendment
argue that
a. it would violate the first amendment
b. it would be too costly to professionals
c. no one would adhere to the standards
d. it discourages membership in professional orgs
e. insurance would be difficult to obtain
Question: Answer:
To receive the Accredited in PR (APR) designation as being a. have at least 5 years of professional experience in PR or teaching and pass
accredited by the PRSA, a person must comprehensive exams
a. have at least 5 years of professional experience in PR or
To receive the Accredited in PR (APR) designation as being a. have at least 5 years of professional experience in PR or teaching and pass
teaching and pass comprehensive exams
accredited by the PRSA, a person must comprehensive exams
b. have worked in at least 3 different PR type settings, with a
a. have at least 5 years of professional experience in PR or
To receive
min. the Accredited
of 10 years experiencein PR (APR) designation as being a. have at least 5 years of professional experience in PR or teaching and pass
teaching and pass comprehensive exams
accredited by the PRSA, ainperson
c. have a terminal degree publicmust
relations from an comprehensive exams
b. have worked in at least 3 different PR type settings, with a
a. have at least 5
accredited university years of professional experience in PR or
min. of 10 years experience
teaching and pass comprehensive exams
d. have earned significant local and national honors for his or
c. have a terminal degree in public relations from an
b. have
her workworked in at least 3 different PR type settings, with a
in the field
accredited university
min. of 10 years experience
e. have run a PR agency
d. have earned significant local and national honors for his or
c. have a terminal degree in public relations from an
her work in the field
accredited university
Allhave
e. of the
runfollowing are reasons why the PR field expanded
a PR agency a. more scandals from top corporate officials
Question:
d. have earned significant local and national honors for his or Answer:
after WWII EXCEPT
her work in the field
a. more scandals from top corporate officials
All of the
e. have runfollowing are reasons why the PR field expanded
a PR agency a. more scandals from top corporate officials
b increases in suburban populations
after WWII EXCEPT
c. advent of "big" business, govt, and labor
a. more scandals from top corporate officials
Allscientific
d. of the following are reasonsadvances
and technological why the PR field expanded a. more scandals from top corporate officials
b increases in suburban populations
after WWII EXCEPT
e. proliferation of mass media
c. advent of "big" business, govt, and labor
a. more scandals from top corporate officials
d. scientific and technological advances
b increases in suburban populations
Which
e. of the following
proliferation of mass is NOT a legitimate goal of
media d. to deflect negative public opinion
c. advent of "big" business, govt, and labor
communication?
d. scientific and technological advances
a. to inform
Which
e. of the following
proliferation of mass is NOT a legitimate goal of
media d. to deflect negative public opinion
Question:
b. to persuade Answer:
communication?
c. to motivate
a. to inform
Which
d. of the negative
to deflect followingpublic
is NOT a legitimate goal of
opinion d. to deflect negative public opinion
b. to persuade
communication?
e. to build mutual understanding
c. to motivate
a. to inform
d. to deflect negative public opinion
b. to persuade
Alltoofbuild
e. the following are examples of "controlled media"
mutual understanding a. newspaper placements
c. to motivate
EXCEPT
d. to deflect negative public opinion
a. newspaper placements
All
e. toofbuild
the following are examples of "controlled media"
mutual understanding a. newspaper placements
b. brochures
EXCEPT
c. newsletters
a. newspaper placements
Allannual
d. of the reports
following are examples of "controlled media" a. newspaper placements
b. brochures
EXCEPT
e. direct mail
c. newsletters
a. newspaper placements
d. annual reports
b. brochures
e. direct mail
c. newsletters
d. annual reports
e. direct mail
,a. to inform
b. to persuade
c. to motivate
d. to deflect negative public opinion
e. to build mutual understanding
Question: Answer:
All of the following are examples of "controlled media" a. newspaper placements
EXCEPT
a. newspaper placements
b. brochures
c. newsletters
d. annual reports
e. direct mail
Question: Answer:
The theory that says people use the mass media for a variety d. uses and gratifications
of purposes is known as
a. 2 way symmetrical communication
The theory that says people use the mass media for a variety d. uses and gratifications
b. 2 step flow
of purposes is known as
c. management by objective
a. 2 way symmetrical communication
The
d. theory
uses and that says people use the mass media for a variety
gratifications d. uses and gratifications
b. 2 step flow
of purposes is
e. spiral of silence known as
c. management by objective
a. 2 way symmetrical communication
The theory
d. uses and that says people use the mass media for a variety
gratifications d. uses and gratifications
b. 2 step flow
of
e. purposes
Which
spiral ofofthe isfollowing
silence known asis not a benefit of repeating a a. improved sales
Question:
c. management by objective Answer:
a. 2 way symmetrical communication
message?
d. uses and gratifications
b. 2 step flowsales
a. improved
Which
e. spiralofofthe following is not a benefit of repeating a
silence a. improved sales
c. management
b. reminds the audience by objective
message?
d. useslead
c. can and to gratifications
improved learning
a. improved sales
Which
e.
d. spiral
offsetsofofthe following
"noise" is not a benefit of repeating a
silence
the a. improved sales
b. reminds the audience
message?
e. contributes to credibility
c. can lead to improved learning
a. improved sales
Which
d. offsetsof the
the following
"noise" is not a benefit of repeating a a. improved sales
b. reminds the audience
message?
Atcontributes
e. what stage to in the adoption process do people seek more
credibility c. interest
c. can lead to improved learning
a. improved about
information sales the idea or product?
d. offsets the "noise"
b. reminds the audience
a. trial
At
e. what stage to
contributes in the adoption process do people seek more
credibility c. interest
Question:
c. can lead to improved learning
b. adoption Answer:
information about the idea or product?
d. offsets the "noise"
c. interest
a. trial
At
e. what stage to
d. contributes
awareness in the adoption process do people seek more
credibility c. interest
b. adoption
information
e. evaluation about the idea or product?
c. interest
a. trial
At what stage in the adoption process do people seek more
d. awareness c. interest
b. adoption
information
According
e. evaluation about
to the idea or researchers
communication product? Everett Rogers, d. innovators
c. interest
a. trial who are eager to try new ideas are called
people
d. awareness
b. adoption
a. laggards
According
e. evaluation to communication researchers Everett Rogers, d. innovators
c. interest
b. enthusiasts
people who are eager to try new ideas are called
d. awareness
c. late adopters
a. laggards
According
e.
d. evaluation
innovators to communication researchers Everett Rogers, d. innovators
Question:
b. enthusiasts Answer:
people
e. mavericks are eager to try new ideas are called
who
c. late adopters
a. laggards
According
d. innovators to communication researchers Everett Rogers, d. innovators
b. enthusiasts
people
The
e. who are
potential
mavericks eager to
audience try newby
reached ideas are called
a periodical or broadcast b. media impressionists
c. late adopters
a. laggards
program is known as
d. innovators
b. enthusiasts
a. potential
The potential audience reached by a periodical or broadcast
e. mavericks b. media impressionists
c. late
b. media adopters
impressionists
program is known as
d. innovators random sample
c. systematic
a. potential
The
e. potential audience
d. mavericks
measurement reached by a periodical or broadcast
of production b. media impressionists
b. media impressionists
program is known
e. none of the above as
c. systematic random sample
a. potential
The potential audience
d. measurement reached by a periodical or broadcast
of production b. media impressionists
b. media impressionists
program
e. none ofisthe known as
above
c. systematic random sample
a. potential
d. measurement of production
, a. laggards
b. enthusiasts
c. late adopters
d. innovators
e. mavericks
Question: Answer:
The potential audience reached by a periodical or broadcast b. media impressionists
program is known as
a. potential
b. media impressionists
c. systematic random sample
d. measurement of production
e. none of the above
Question: Answer:
Advertising equivalency may is not always a reliable d. both b and c
measurement tool because
a. management limits available advertising dollars
Advertising equivalency may is not always a reliable d. both b and c
b. publicity and advertising are very different things
measurement tool because
c. news stories carry greater credibility then ads
a. management limits available advertising dollars
Advertising
d. both b and equivalency
c may is not always a reliable d. both b and c
b. publicity and advertising are very different things
measurement
e. none of the abovetool because
c. news stories carry greater credibility then ads
a. management limits available advertising dollars
Advertising
d. both b and equivalency
c may is not always a reliable d. both b and c
b. publicity and advertising are very different things
measurement
The
e. use of
none of the tool
existing
above because
information in books, articles, and d. secondary research
Question:
c. news stories carry greater credibility then ads Answer:
a. management
electronic databaseslimits are
available
knownadvertising
as dollars
d. both b and c
b. publicity and
a. primary research advertising are very different things
The use of
e. none of the
existing
above information in books, articles, and d. secondary research
c. news stories carry
b. qualitative research greater credibility then ads
electronic databases are known as
d. both b andresearch
c. summative c
a. primary research
The
e. use of
d. none of the
secondary existing
above
research information in books, articles, and d. secondary research
b. qualitative research
electronic databases
e. professional research are known as
c. summative research
a. primary research
The use of existing
d. secondary research information in books, articles, and d. secondary research
b. qualitative research
electronic
Which
e. databases
of the
professional following
research are
is known
NOT anasexample of qualitative a. mail surveys
c. summative research
a. primary research
research?
d. secondary research
b. qualitative
a. mail surveys research
Which
e. of the following
professional researchis NOT an example of qualitative a. mail surveys
Question:
c. summative
b. focus groups research Answer:
research?
d. secondary
c. in-depth research
interviews
a. mail surveys
Which
e. of the following
d. professional
observation researchis NOT an example of qualitative a. mail surveys
b. focus groups
research?
e. role-playing studies
c. in-depth interviews
a. mail surveys
Which of the following is NOT an example of qualitative
d. observation a. mail surveys
b. focus groups
research?
When
e. everyonestudies
role-playing in the target audience has an equal chance of c. random sample
c. in-depth interviews
a. mailselected
being surveys for the survey, this is known as a:
d. observation
b. focusprobability
a. non groups sample
When everyonestudies
e. role-playing in the target audience has an equal chance of c. random sample
c. in-depth
b. benchmark interviews
survey
being selected for the survey, this is known as a:
d. observation
c. random sample
a. non probability sample
When
e.
d. everyone
role-playing
quota sample in the target audience has an equal chance of
studies c. random sample
Question:
b. benchmark survey Answer:
being selected
e. composite sample for the survey, this is known as a:
c. random sample
a. non probability sample
When
d. quota everyone
sample in the target audience has an equal chance of c. random sample
b. benchmark survey
being
The
e. selected
most
composite precise forrandom
sample the survey, this is isknown
sampling usuallyasdone
a: from: a. lists that give the name of everyone in the targeted audience
c. random sample
a.
a. non probability
lists that give thesample name of everyone in the targeted
d. quota sample
b. benchmark survey
audience
The most precise
e. composite sample random sampling is usually done from: a. lists that give the name of everyone in the targeted audience
c. random
b. specialized sample
pubic relations firms
a. lists that give the name of everyone in the targeted
d. quota sample
c. federal govt agencies
audience
The
e. most precise
d. composite
impetus sample
from random sampling
exploratory is usually done from:
focus groups a. lists that give the name of everyone in the targeted audience
b. specialized pubic relations firms
a. lists that give the
e. precision content analysis name of everyone in the targeted
c. federal govt agencies
audience
The most precise
d. impetus random sampling
from exploratory is usually done from:
focus groups a. lists that give the name of everyone in the targeted audience
b. specialized pubic relations firms
a. lists
e. that give
precision the name
content of everyone in the targeted
analysis
c. federal govt agencies
audience
d. impetus from exploratory focus groups
Update 2026/2027
Question: Answer:
P.T. Barnum will be the best remembered in public relations a. developing the pseudo event
history for:
a. developing the pseudo event
P.T. Barnum will be the best remembered in public relations a. developing the pseudo event
b. making jenny lind famous
history for:
c. issuing press releases
a. developing the pseudo event
P.T.suppressing
d. Barnum willthe be Standard
the best remembered
Oil Strike in public relations a. developing the pseudo event
b. making jenny lind famous
history for:
e. serving as the first presidential press secretary
c. issuing press releases
a. developing the pseudo event
P.T.suppressing
d. Barnum willthe be Standard
the best remembered
Oil Strike in public relations a. developing the pseudo event
b. making jenny lind famous
history
Many
e. serving for:as thehim
consider firstthe first presidential
presidential press secretary
press secretary b. Amos Kendall
Question:
c. issuing press releases Answer:
a. John
a. developing
Miur the pseudo event
d. suppressing the Standard Oil Strike
b. Amos
b. makingKendall
jenny lind famous
Many
e. consider
serving as thehimfirstthe first presidential
presidential press secretary
press secretary b. Amos Kendall
c. issuing press
c. Robert Underwood releases Johnson
a. John Miur
d. Ivy
d. suppressing
Lee the Standard Oil Strike
b. Amos Kendall
Many
e. Ben
e. consider
serving as thehim
Franklin firstthe first presidential
presidential press secretary
press secretary b. Amos Kendall
c. Robert Underwood Johnson
a. John Miur
d. Ivy Lee
b. Amos Kendall
Many
Benconsider
Which
e. him the of
of the following
Franklin firstNOT
presidential press secretary
one of Grunig's four models of b. Amos
d. Kendall
one way publicity
c. Robert Underwood Johnson
a. John relations
public Miur
d. Ivy Lee
b. 2
a. Amos Kendall
way asymmetric
Which
e. of the following of NOT one of Grunig's four models of
Ben Franklin d. one way publicity
Question:
c. Robert Underwood Johnson
b. Public information Answer:
public relations
d. Ivy Lee
c. press agentry/publicity
a. 2 way asymmetric
Which
e. Ben
d. of the
one Franklin
way following of NOT one of Grunig's four models of
publicity d. one way publicity
b. Public information
public
e. 2 way relations
symmetric
c. press agentry/publicity
a. 2 way asymmetric
Which
d. one ofwaythe following of NOT one of Grunig's four models of
publicity d. one way publicity
b. Public information
public
The
e. 2 way relations
major effort worldwide to improve standards and
symmetric c. accreditation
c. press agentry/publicity
a. 2 way asymmetric
professionalism in public relations is
d. one way publicity
b. licensing
a. Public information
The
e. major
2 way effort worldwide to improve standards and
symmetric c. accreditation
c. press
b. agentry/publicity
continuing education
professionalism in public relations is
d. accreditation
c. one way publicity
a. licensing
The
e.
d. major
2promoting
way effort
symmetric worldwideinto
membership improve standards
professional and
organizations c. accreditation
Question:
b. continuing education Answer:
professionalism
e. in public relations
expanding collegiate-level publicis relations curriculum
c. accreditation
a. licensing
The
d. major effort
promoting worldwideinto
membership improve standards
professional and
organizations c. accreditation
b. continuing education
professionalism
Opponents in public
e. expandingofcollegiate-level relations
licensing for public publicis
relations
relationsprofessionals
curriculum a. it would violate the first amendment
c. accreditation
a. licensing
argue that
d. promoting membership in professional organizations
b. itcontinuing
a. education
would violate the first amendment
Opponents
e. expandingofcollegiate-level
licensing for public publicrelations
relationsprofessionals
curriculum a. it would violate the first amendment
c. accreditation
b. it would be too costly to professionals
argue that
d. no
c. promoting
one would membership
adhere to in professional
the standards organizations
a. it would violate the first amendment
Opponents
e. expanding
d. of
it discourages licensing for
collegiate-level public
membership public relations
relations
in professional professionals
curriculum
orgs a. it would violate the first amendment
b. it would be too costly to professionals
argue that would be difficult to obtain
e. insurance
c. no one would adhere to the standards
a. it would violate the first amendment
Opponents
d. of licensing
it discourages membershipfor public relations professionals
in professional orgs a. it would violate the first amendment
b. it would be too costly to professionals
argue that
e. insurance would be difficult to obtain
c. no one would adhere to the standards
a. it would violate the first amendment
d. it discourages membership in professional orgs
b. it would be too costly to professionals
e. insurance would be difficult to obtain
c. no one would adhere to the standards
d. it discourages membership in professional orgs
e. insurance would be difficult to obtain
,a. licensing
b. continuing education
c. accreditation
d. promoting membership in professional organizations
e. expanding collegiate-level public relations curriculum
Question: Answer:
Opponents of licensing for public relations professionals a. it would violate the first amendment
argue that
a. it would violate the first amendment
b. it would be too costly to professionals
c. no one would adhere to the standards
d. it discourages membership in professional orgs
e. insurance would be difficult to obtain
Question: Answer:
To receive the Accredited in PR (APR) designation as being a. have at least 5 years of professional experience in PR or teaching and pass
accredited by the PRSA, a person must comprehensive exams
a. have at least 5 years of professional experience in PR or
To receive the Accredited in PR (APR) designation as being a. have at least 5 years of professional experience in PR or teaching and pass
teaching and pass comprehensive exams
accredited by the PRSA, a person must comprehensive exams
b. have worked in at least 3 different PR type settings, with a
a. have at least 5 years of professional experience in PR or
To receive
min. the Accredited
of 10 years experiencein PR (APR) designation as being a. have at least 5 years of professional experience in PR or teaching and pass
teaching and pass comprehensive exams
accredited by the PRSA, ainperson
c. have a terminal degree publicmust
relations from an comprehensive exams
b. have worked in at least 3 different PR type settings, with a
a. have at least 5
accredited university years of professional experience in PR or
min. of 10 years experience
teaching and pass comprehensive exams
d. have earned significant local and national honors for his or
c. have a terminal degree in public relations from an
b. have
her workworked in at least 3 different PR type settings, with a
in the field
accredited university
min. of 10 years experience
e. have run a PR agency
d. have earned significant local and national honors for his or
c. have a terminal degree in public relations from an
her work in the field
accredited university
Allhave
e. of the
runfollowing are reasons why the PR field expanded
a PR agency a. more scandals from top corporate officials
Question:
d. have earned significant local and national honors for his or Answer:
after WWII EXCEPT
her work in the field
a. more scandals from top corporate officials
All of the
e. have runfollowing are reasons why the PR field expanded
a PR agency a. more scandals from top corporate officials
b increases in suburban populations
after WWII EXCEPT
c. advent of "big" business, govt, and labor
a. more scandals from top corporate officials
Allscientific
d. of the following are reasonsadvances
and technological why the PR field expanded a. more scandals from top corporate officials
b increases in suburban populations
after WWII EXCEPT
e. proliferation of mass media
c. advent of "big" business, govt, and labor
a. more scandals from top corporate officials
d. scientific and technological advances
b increases in suburban populations
Which
e. of the following
proliferation of mass is NOT a legitimate goal of
media d. to deflect negative public opinion
c. advent of "big" business, govt, and labor
communication?
d. scientific and technological advances
a. to inform
Which
e. of the following
proliferation of mass is NOT a legitimate goal of
media d. to deflect negative public opinion
Question:
b. to persuade Answer:
communication?
c. to motivate
a. to inform
Which
d. of the negative
to deflect followingpublic
is NOT a legitimate goal of
opinion d. to deflect negative public opinion
b. to persuade
communication?
e. to build mutual understanding
c. to motivate
a. to inform
d. to deflect negative public opinion
b. to persuade
Alltoofbuild
e. the following are examples of "controlled media"
mutual understanding a. newspaper placements
c. to motivate
EXCEPT
d. to deflect negative public opinion
a. newspaper placements
All
e. toofbuild
the following are examples of "controlled media"
mutual understanding a. newspaper placements
b. brochures
EXCEPT
c. newsletters
a. newspaper placements
Allannual
d. of the reports
following are examples of "controlled media" a. newspaper placements
b. brochures
EXCEPT
e. direct mail
c. newsletters
a. newspaper placements
d. annual reports
b. brochures
e. direct mail
c. newsletters
d. annual reports
e. direct mail
,a. to inform
b. to persuade
c. to motivate
d. to deflect negative public opinion
e. to build mutual understanding
Question: Answer:
All of the following are examples of "controlled media" a. newspaper placements
EXCEPT
a. newspaper placements
b. brochures
c. newsletters
d. annual reports
e. direct mail
Question: Answer:
The theory that says people use the mass media for a variety d. uses and gratifications
of purposes is known as
a. 2 way symmetrical communication
The theory that says people use the mass media for a variety d. uses and gratifications
b. 2 step flow
of purposes is known as
c. management by objective
a. 2 way symmetrical communication
The
d. theory
uses and that says people use the mass media for a variety
gratifications d. uses and gratifications
b. 2 step flow
of purposes is
e. spiral of silence known as
c. management by objective
a. 2 way symmetrical communication
The theory
d. uses and that says people use the mass media for a variety
gratifications d. uses and gratifications
b. 2 step flow
of
e. purposes
Which
spiral ofofthe isfollowing
silence known asis not a benefit of repeating a a. improved sales
Question:
c. management by objective Answer:
a. 2 way symmetrical communication
message?
d. uses and gratifications
b. 2 step flowsales
a. improved
Which
e. spiralofofthe following is not a benefit of repeating a
silence a. improved sales
c. management
b. reminds the audience by objective
message?
d. useslead
c. can and to gratifications
improved learning
a. improved sales
Which
e.
d. spiral
offsetsofofthe following
"noise" is not a benefit of repeating a
silence
the a. improved sales
b. reminds the audience
message?
e. contributes to credibility
c. can lead to improved learning
a. improved sales
Which
d. offsetsof the
the following
"noise" is not a benefit of repeating a a. improved sales
b. reminds the audience
message?
Atcontributes
e. what stage to in the adoption process do people seek more
credibility c. interest
c. can lead to improved learning
a. improved about
information sales the idea or product?
d. offsets the "noise"
b. reminds the audience
a. trial
At
e. what stage to
contributes in the adoption process do people seek more
credibility c. interest
Question:
c. can lead to improved learning
b. adoption Answer:
information about the idea or product?
d. offsets the "noise"
c. interest
a. trial
At
e. what stage to
d. contributes
awareness in the adoption process do people seek more
credibility c. interest
b. adoption
information
e. evaluation about the idea or product?
c. interest
a. trial
At what stage in the adoption process do people seek more
d. awareness c. interest
b. adoption
information
According
e. evaluation about
to the idea or researchers
communication product? Everett Rogers, d. innovators
c. interest
a. trial who are eager to try new ideas are called
people
d. awareness
b. adoption
a. laggards
According
e. evaluation to communication researchers Everett Rogers, d. innovators
c. interest
b. enthusiasts
people who are eager to try new ideas are called
d. awareness
c. late adopters
a. laggards
According
e.
d. evaluation
innovators to communication researchers Everett Rogers, d. innovators
Question:
b. enthusiasts Answer:
people
e. mavericks are eager to try new ideas are called
who
c. late adopters
a. laggards
According
d. innovators to communication researchers Everett Rogers, d. innovators
b. enthusiasts
people
The
e. who are
potential
mavericks eager to
audience try newby
reached ideas are called
a periodical or broadcast b. media impressionists
c. late adopters
a. laggards
program is known as
d. innovators
b. enthusiasts
a. potential
The potential audience reached by a periodical or broadcast
e. mavericks b. media impressionists
c. late
b. media adopters
impressionists
program is known as
d. innovators random sample
c. systematic
a. potential
The
e. potential audience
d. mavericks
measurement reached by a periodical or broadcast
of production b. media impressionists
b. media impressionists
program is known
e. none of the above as
c. systematic random sample
a. potential
The potential audience
d. measurement reached by a periodical or broadcast
of production b. media impressionists
b. media impressionists
program
e. none ofisthe known as
above
c. systematic random sample
a. potential
d. measurement of production
, a. laggards
b. enthusiasts
c. late adopters
d. innovators
e. mavericks
Question: Answer:
The potential audience reached by a periodical or broadcast b. media impressionists
program is known as
a. potential
b. media impressionists
c. systematic random sample
d. measurement of production
e. none of the above
Question: Answer:
Advertising equivalency may is not always a reliable d. both b and c
measurement tool because
a. management limits available advertising dollars
Advertising equivalency may is not always a reliable d. both b and c
b. publicity and advertising are very different things
measurement tool because
c. news stories carry greater credibility then ads
a. management limits available advertising dollars
Advertising
d. both b and equivalency
c may is not always a reliable d. both b and c
b. publicity and advertising are very different things
measurement
e. none of the abovetool because
c. news stories carry greater credibility then ads
a. management limits available advertising dollars
Advertising
d. both b and equivalency
c may is not always a reliable d. both b and c
b. publicity and advertising are very different things
measurement
The
e. use of
none of the tool
existing
above because
information in books, articles, and d. secondary research
Question:
c. news stories carry greater credibility then ads Answer:
a. management
electronic databaseslimits are
available
knownadvertising
as dollars
d. both b and c
b. publicity and
a. primary research advertising are very different things
The use of
e. none of the
existing
above information in books, articles, and d. secondary research
c. news stories carry
b. qualitative research greater credibility then ads
electronic databases are known as
d. both b andresearch
c. summative c
a. primary research
The
e. use of
d. none of the
secondary existing
above
research information in books, articles, and d. secondary research
b. qualitative research
electronic databases
e. professional research are known as
c. summative research
a. primary research
The use of existing
d. secondary research information in books, articles, and d. secondary research
b. qualitative research
electronic
Which
e. databases
of the
professional following
research are
is known
NOT anasexample of qualitative a. mail surveys
c. summative research
a. primary research
research?
d. secondary research
b. qualitative
a. mail surveys research
Which
e. of the following
professional researchis NOT an example of qualitative a. mail surveys
Question:
c. summative
b. focus groups research Answer:
research?
d. secondary
c. in-depth research
interviews
a. mail surveys
Which
e. of the following
d. professional
observation researchis NOT an example of qualitative a. mail surveys
b. focus groups
research?
e. role-playing studies
c. in-depth interviews
a. mail surveys
Which of the following is NOT an example of qualitative
d. observation a. mail surveys
b. focus groups
research?
When
e. everyonestudies
role-playing in the target audience has an equal chance of c. random sample
c. in-depth interviews
a. mailselected
being surveys for the survey, this is known as a:
d. observation
b. focusprobability
a. non groups sample
When everyonestudies
e. role-playing in the target audience has an equal chance of c. random sample
c. in-depth
b. benchmark interviews
survey
being selected for the survey, this is known as a:
d. observation
c. random sample
a. non probability sample
When
e.
d. everyone
role-playing
quota sample in the target audience has an equal chance of
studies c. random sample
Question:
b. benchmark survey Answer:
being selected
e. composite sample for the survey, this is known as a:
c. random sample
a. non probability sample
When
d. quota everyone
sample in the target audience has an equal chance of c. random sample
b. benchmark survey
being
The
e. selected
most
composite precise forrandom
sample the survey, this is isknown
sampling usuallyasdone
a: from: a. lists that give the name of everyone in the targeted audience
c. random sample
a.
a. non probability
lists that give thesample name of everyone in the targeted
d. quota sample
b. benchmark survey
audience
The most precise
e. composite sample random sampling is usually done from: a. lists that give the name of everyone in the targeted audience
c. random
b. specialized sample
pubic relations firms
a. lists that give the name of everyone in the targeted
d. quota sample
c. federal govt agencies
audience
The
e. most precise
d. composite
impetus sample
from random sampling
exploratory is usually done from:
focus groups a. lists that give the name of everyone in the targeted audience
b. specialized pubic relations firms
a. lists that give the
e. precision content analysis name of everyone in the targeted
c. federal govt agencies
audience
The most precise
d. impetus random sampling
from exploratory is usually done from:
focus groups a. lists that give the name of everyone in the targeted audience
b. specialized pubic relations firms
a. lists
e. that give
precision the name
content of everyone in the targeted
analysis
c. federal govt agencies
audience
d. impetus from exploratory focus groups
