Learn 1 /7 Study with Learn
Learn 1 /7 Study with Learn
STC
Learn
259 FINAL | Questions with
1 /7
100% Verified Answers | Latest Study with Learn
Update 2026/2027
Learn 1 /7 Study with Learn
Terms in this set (140)
Question:
Learn Answer:
1 /7 Study with Learn
Terms in this set (140)
___________ can make estimating budget costs easier. Working closely with vendors
Learn 1 /7 Study with Learn
Terms in this set (140)
Which one
___________ canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting anclosely
Working event with
venuevendors
Question:
Learn Answer: 1 /7 Study with Learn
cost?
Terms in this set (140)
Which
___________one
canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting
Workinganclosely
event with
venuevendors
__________
cost? are essential for creating a functional timeline and Knowledge of the steps and time needed to do tasks
Terms in this set (140)
schedule.
Which
___________one
canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting
Workinganclosely
event with
venuevendors
__________
cost? are essential for creating a functional timeline and Knowledge of the steps and time needed to do tasks
Question:
Terms in this set (140) an example of material costs would Answer:
As budgetary
schedule. category, hiring a video editor
Which one
___________ canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting anclosely
Working event with
venuevendors
be _________.
__________ are essential for creating a functional timeline and
cost? Knowledge of the steps and time needed to do tasks
Terms
As in this set
budgetary
schedule.
(140) an example of material costs would
category, hiring a video editor
Which
___________one
canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting
Workinganclosely
event with
venuevendors
The_________.
be most valuable story pitches to media outlets are _____________. those that are framed for a media outlet's audience or journalist's beat
__________ are essential for creating a functional timeline and
cost? Knowledge of the steps and time needed to do tasks
Terms in this set
As budgetary
schedule.
(140) an example of material costs would
category, hiring a video editor
Question:
Which one ofmake
___________ the following is an example ofeasier.
a "hard" budget Answer:
renting anclosely
event with
venue
Three
The
be ofcan
most the
valuable
_________.
estimating
six attributes thatbudget
story pitches make
to media
costs
your organization's
outlets are _____________.
Working
proximity,
those that timeliness,
vendors
are framedand conflict
for a media outlet's audience or journalist's beat
__________
cost? are essential for creating a functional timeline and Knowledge of the steps and time needed to do tasks
information "newsworthy" are __________.
As budgetary
schedule. category, an example of material costs would hiring a video editor
Which one
___________ can ofmake
the following
estimating is budget
an example costs ofeasier.
a "hard" budget renting anclosely
Working event with
venuevendors
Three
The of
most
be _________.the six
valuableattributes
story that
pitches make
to your
media organization's
outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
__________ are essential for creating a functional timeline and
cost? Knowledge of the steps and time needed to do tasks
Successful campaign
information "newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
As budgetary category, an example of material costs would
schedule. hiring a video editor
____________.
Which one of the following is an example of a "hard" budget renting an event venue
Three
The
be of the
most six attributes
valuable
_________. that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
Question:
__________
cost? are essential for creating a functional timeline and Answer:
Knowledge of the steps and time needed to do tasks
Successful
informationcampaign
"newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
As budgetary category, an example of material costs would
schedule. hiring a video editor
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three
The of the
most
be _________. six attributes
valuable that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
are considered
__________ ___________
are essential for costs.
creating a functional timeline and Knowledge of the steps and time needed to do tasks
Successful campaign
information "newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
As budgetary category, an example of material costs would
schedule. hiring a video editor
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three
The
be of the
most six attributes
valuable
_________. that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
Question:
PR
are practitioners can gaincosts.
considered ___________ insight into the perspectives of the Answer:
listening to all audiences of the campaign
information "newsworthy" are __________. relies on a mix of
Successful campaign implementation preparation, expectation, and perseverance
publics
As after a category,
budgetary campaign's anconclusion
example ofby __________.costs would
material hiring a video editor
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three
The
be of the
most six attributes
valuable
_________. that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
PR
are practitioners can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
Successful
informationcampaign
"newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
publics after a campaign's conclusion by __________.
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three
The of the
most six attributes
valuable that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
PR practitioners
are can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
Successful campaign
information "newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
Question:
publics after a campaign's conclusion by __________. Answer:
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three of the six attributes that make your organization's proximity, timeliness, and conflict
PR practitioners
are can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
Successful
informationcampaign
"newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
publics after a campaign's conclusion by __________.
As a budgetary category, print, broadcast, and digital ad buys
____________. media
PR
are practitioners can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
Successful campaign implementation relies on a mix of preparation, expectation, and perseverance
publics after a campaign's conclusion by __________.
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Question: Answer:
PR practitioners
are can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
publics after a campaign's conclusion by __________.
As a budgetary category, print, broadcast, and digital ad buys media
PR practitioners
are can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
publics after a campaign's conclusion by __________.
PR practitioners can gain insight into the perspectives of the listening to all audiences of the campaign
publics after a campaign's conclusion by __________.
,Successful campaign implementation relies on a mix of preparation, expectation, and perseverance
____________.
As a budgetary category, print, broadcast, and digital ad buys media
are considered ___________ costs.
Question: Answer:
PR practitioners can gain insight into the perspectives of the listening to all audiences of the campaign
publics after a campaign's conclusion by __________.
Question: Answer:
After the evaluation step, reports should _________. be selectively developed according to the audience
Whichthe
After one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative
be analysis
selectively developed according to the audience
Question: Answer:
practitioner employ to best determine what motivated target
audience members to react favorably to a series of TV
Which one
After the of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative analysis
be selectively developed according to the audience
advertisements?
practitioner employ to best determine what motivated target
audience members to react favorably to a series of TV
Whichthe
After one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative
be analysis
selectively developed according to the audience
Paid media impact should be reported in terms of _________.
advertisements? budget allocation
practitioner employ to best determine what motivated target
audience members to react favorably to a series of TV
Whichthe
After one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative
be analysis
selectively developed according to the audience
A campaign
Paid reportshould
media impact
advertisements? must clearly _________. in terms of _________.
be reported explain whether
budget campaign objectives have been achieved
allocation
Question:
practitioner employ to best determine what motivated target Answer:
audience members to react favorably to a series of TV
Which
After the one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative analysis
be selectively developed according to the audience
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
practitioner employ to best determine what motivated target
and qualitative outcome data.
audience members to react favorably to a series of TV
Whichthe
After one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative
be analysis
selectively developed according to the audience
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
Question:
practitioner employ to best determine what motivated target Answer:
Campaign reports should
and qualitative outcome data. highlight ___________. objectives and lessons learned
audience members to react favorably to a series of TV
Which
After the one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative analysis
be selectively developed according to the audience
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
practitioner
"Likes employ
and shares" to
would best
falldetermine
under which what
category of target
motivated engagement
Campaign
and reports
qualitative shoulddata.
outcome highlight ___________. objectives and lessons learned
audience
evaluation members to react favorably to a series of TV
Which one metric?
of the following kinds of research would a qualitative analysis
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
Question:
practitioner employ to best determine what motivated Answer:
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category
___________. of target engagement
objectives and lessons learned
audience members
_________ is the
evaluation to react favorably to
best choice when a message must reach
metric? a series of TVa Paid media
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly
be results
_________.
reported in using of
terms quantitative
_________. The goalwhether
explain
budget of campaign
allocation evaluation
campaign objectives have been achieved
particular audience at a particular time.
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
_________ is the
evaluation metric? best choice when a message must reach a Paid media
__________
A campaign
Paid is toimpact
media understand
report should campaign
mustadvertisement
clearly
be results
_________.
reported in using of
terms quantitative
_________.to The goalwhether
explain
budget of campaign
allocation evaluation
campaign objectives have been achieved
The cost of a television
particular audience at a particular time. is directly related population size, viewership, market location
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
Question:
which of the following? Answer:
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
__________
A campaignis to understand campaign results using quantitative The goalwhether
of campaign evaluation
The cost of
particular areport mustadvertisement
television
audience
clearly _________.
at a particular time.is directly related to
explain
population campaign
size, viewership,objectives have been achieved
market location
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
Audiences
which of thearen't usually seeking the messages from _________.
following? paid media
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
__________ is to understand campaign results using quantitative The goal of campaign evaluation
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes
Campaign and shares"
reports would
should fall under which
highlight category of
___________. engagement
objectives
and
One qualitative
major
Question:
Audiences
which of thearen'toutcome
concern usually
following?
data.
for choosing
seeking advertorial
the messages content as a
from _________. they can
Answer:
paid beand
media
lessons
seen learned
as deceitful
_________ is the
evaluation metric? best choice when a message must reach a Paid media
tactic is that ________.
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes
Campaign and shares"
reports would
should fall under which
highlight category of
___________. engagement
objectives
One major
Audiences
which of theconcern
aren't for choosing
usually
following? seeking the advertorial
messages content as a
from _________. they
paid can beand
media
lessons
seen learned
as deceitful
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
PR practitioners can
tactic is that ________. ensure successful news coverage by media gatekeepers
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
building
"Likes and mutually
shares" beneficial
would fall relationships
under which with __________.
category of engagement
One major
Audiences
which of theconcern
aren't for choosing
usually
following? seeking the advertorial
messages content as a
from _________. they can
paid be seen as deceitful
media
_________
evaluationis the best choice when a message must reach a
metric? Paid media
PR practitioners
Question:
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Answer:
The cost of
particular a television
audience advertisement
at arelations
particular time. is directly related to population size, viewership, market location
The essence
building of media
mutually beneficial work
relationshipsis __________.
with __________. PR practitioners communicating with journalists
One major
Audiences
which of theconcern
aren't for choosing
usually
following? seeking the advertorial
messages content as a
from _________. they can
paid be seen as deceitful
media
_________ is the best choice when a message must reach a Paid media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
The cost of
particular
Information acan
television
audience advertisement
at arelations
become particular
publicity time. is directly
if itishas related to
___________. population
news value size, viewership, market location
The essence
building of media
mutually beneficial work
relationships __________.
with __________. PR practitioners communicating with journalists
One major
Audiences
which of theconcern
aren't for choosing
usually
following? seeking the advertorial
messages content as a
from _________. they
paid can be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
The cost of acan
Information television
become advertisement
publicity is directly
if itishas related to
___________. population
news value size, viewership, market location
The essence
building of media
mutually relations
beneficial work
relationships __________.
with __________. PR practitioners communicating with journalists
One major
Audiences concern
aren't
which of the following? for
usually choosing
seeking advertorial
the messages content
from as a
_________. they can
paid be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Information
The essence
building can
mutually become
of media publicity
relations
beneficial workif itishas
relationships ___________.
__________.
with __________. news
PR value
practitioners communicating with journalists
One major aren't
Audiences concern for choosing
usually seeking the advertorial
messages content as a
from _________. they
paid can be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Information
The essence
building can
mutually become
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news
PR value
practitioners communicating with journalists
One major concern for choosing advertorial content as a they can be seen as deceitful
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
, "Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
evaluation metric?
__________
A campaign
Paid is toimpact
media understand
must campaign
reportshouldclearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
_________
evaluationis the best choice when a message must reach a
metric? Paid media
__________
A campaignis to understand
report must campaign results using quantitative
clearly _________. The goalwhether
explain of campaign evaluation
campaign objectives have been achieved
particular
Question: audience at a particular time. Answer:
"Likes
Campaign and shares"
and qualitative reportswould fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
__________ is to understand campaign results using quantitative The goal of campaign evaluation
The cost of a television
particular audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
which of the following?
_________
evaluationis the best choice when a message must reach a
metric? Paid media
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes and shares"
Campaign reportswould
shouldfall under which
highlight category of
___________. engagement
objectives and lessons learned
Audiences
which of aren't
the usually seeking the messages from _________.
following? paid media
Question:
_________
evaluationis the best choice when a message must reach a
metric? Answer:
Paid media
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes and shares" would fall under which category of engagement
One major
Audiences
which of theconcern
aren't for choosing
usually
following? advertorial
seeking the messages content as a
from _________. they
paid can be seen as deceitful
media
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
tactic is that ________.
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
One major
Audiences
which of theconcern
aren't for choosing
usually
following? advertorial
seeking the messages content as a
from _________. they can
paid be seen as deceitful
media
Question:
_________ is the best choice when a message must reach a Answer:
Paid media
PR practitioners can
tactic is that ________. ensure successful news coverage by media gatekeepers
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
building mutually beneficial relationships with __________.
One
whichmajor
Audiencesof theconcern
aren't for choosing
usually
following? advertorial
seeking the messages content as a
from _________. they
paid can be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
The cost of a television advertisement is directly related to population size, viewership, market location
The essence
building of media
mutually relations
beneficial work is __________.
relationships with __________. PR practitioners communicating with journalists
One major
Audiences
which concern
aren't
of the for choosing
usually
following? advertorial
seeking the messages content as a
from _________. they
paid can be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Question: Answer:
Information
The essence
building can
mutually become
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news value
PR practitioners communicating with journalists
One major aren't
Audiences concern for choosing
usually advertorial
seeking the messages content as a
from _________. they can
paid be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Information
The essence
building can
mutually become
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news
PR value
practitioners communicating with journalists
One major concern for choosing advertorial content as a they can be seen as deceitful
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Information
The
building mutuallybecome
essence can
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news value
PR practitioners communicating with journalists
Question: Answer:
PR practitioners can ensure successful news coverage by media gatekeepers
Information
The essence
building can
mutuallybecome
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news value
PR practitioners communicating with journalists
Information
The essencecan become
of media publicity
relations if itishas
work ___________.
__________. news
PR value
practitioners communicating with journalists
Question: Answer:
Information can become publicity if it has ___________. news value
Question: Answer:
For certain kinds of objectives, owned media is preferable to offers the greatest amount of content control
other media forms because it ________.
For certain kinds of objectives, owned media is preferable to offers the greatest amount of content control
_________media
other emphasizes research itthroughout
forms because ________. and that campaigns The ROSTIR planning model
Question: Answer:
are cyclical.
For certain kinds of objectives, owned media is preferable to offers the greatest amount of content control
_________ emphasizes
other media research itthroughout
forms because ________. and that campaigns The ROSTIR planning model
Secondary
are cyclical.research involves _____________. gathering information from already published sources
For certain kinds of objectives, owned media is preferable to offers the greatest amount of content control
_________media
other emphasizes research itthroughout
forms because ________. and that campaigns The ROSTIR planning model
_______ connect
Secondary
are cyclical. research
research and insights
involves on the industry and
_____________. Goals
gathering information from already published sources
Question: Answer:
situation to the broader organizational mission.
_________ emphasizes research throughout and that campaigns The ROSTIR planning model
_______ connect
Secondary
are research
research
cyclical. and insights
involves on the industry and
_____________. Goals
gathering information from already published sources
Well written
situation objectives
to the broaderinclude _____________
organizational + Volume + Duration.
mission. Action + Content + Audience
_______ connect
Secondary research
research and insights
involves on the industry and
_____________. Goals
gathering information from already published sources
Question: Answer:
Awareness,
Well written
situation opinion,
to the andinclude
objectives
broader behavior changes
_____________
organizational are common
+ Volume
mission. + Duration. objectives
Action + Content + Audience
____________.
_______ connect research and insights on the industry and Goals
Awareness,
Well written
situation opinion,
to the andinclude
objectives
broader behavior changes
_____________
organizational are common
+ Volume
mission. + Duration. objectives
Action + Content + Audience
___________ define channels and communication opportunities
____________. Strategies
that help a campaign achieve its objectives.
Awareness,
Well writtenopinion, andinclude
objectives behavior changes
_____________ are common
+ Volume + Duration. objectives
Action + Content + Audience
___________
____________.define channels and communication opportunities Strategies
The PESO
that help amodel identifies
campaign achievetheits________, which are the tangible
objectives. tactics
Awareness, opinion, and behavior changes are common objectives
executions of the campaign plan.
___________ define channels and communication opportunities
____________. Strategies
Learn 1 /7 Study with Learn
STC
Learn
259 FINAL | Questions with
1 /7
100% Verified Answers | Latest Study with Learn
Update 2026/2027
Learn 1 /7 Study with Learn
Terms in this set (140)
Question:
Learn Answer:
1 /7 Study with Learn
Terms in this set (140)
___________ can make estimating budget costs easier. Working closely with vendors
Learn 1 /7 Study with Learn
Terms in this set (140)
Which one
___________ canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting anclosely
Working event with
venuevendors
Question:
Learn Answer: 1 /7 Study with Learn
cost?
Terms in this set (140)
Which
___________one
canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting
Workinganclosely
event with
venuevendors
__________
cost? are essential for creating a functional timeline and Knowledge of the steps and time needed to do tasks
Terms in this set (140)
schedule.
Which
___________one
canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting
Workinganclosely
event with
venuevendors
__________
cost? are essential for creating a functional timeline and Knowledge of the steps and time needed to do tasks
Question:
Terms in this set (140) an example of material costs would Answer:
As budgetary
schedule. category, hiring a video editor
Which one
___________ canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting anclosely
Working event with
venuevendors
be _________.
__________ are essential for creating a functional timeline and
cost? Knowledge of the steps and time needed to do tasks
Terms
As in this set
budgetary
schedule.
(140) an example of material costs would
category, hiring a video editor
Which
___________one
canofmake
the following
estimatingis budget
an example
costsofeasier.
a "hard" budget renting
Workinganclosely
event with
venuevendors
The_________.
be most valuable story pitches to media outlets are _____________. those that are framed for a media outlet's audience or journalist's beat
__________ are essential for creating a functional timeline and
cost? Knowledge of the steps and time needed to do tasks
Terms in this set
As budgetary
schedule.
(140) an example of material costs would
category, hiring a video editor
Question:
Which one ofmake
___________ the following is an example ofeasier.
a "hard" budget Answer:
renting anclosely
event with
venue
Three
The
be ofcan
most the
valuable
_________.
estimating
six attributes thatbudget
story pitches make
to media
costs
your organization's
outlets are _____________.
Working
proximity,
those that timeliness,
vendors
are framedand conflict
for a media outlet's audience or journalist's beat
__________
cost? are essential for creating a functional timeline and Knowledge of the steps and time needed to do tasks
information "newsworthy" are __________.
As budgetary
schedule. category, an example of material costs would hiring a video editor
Which one
___________ can ofmake
the following
estimating is budget
an example costs ofeasier.
a "hard" budget renting anclosely
Working event with
venuevendors
Three
The of
most
be _________.the six
valuableattributes
story that
pitches make
to your
media organization's
outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
__________ are essential for creating a functional timeline and
cost? Knowledge of the steps and time needed to do tasks
Successful campaign
information "newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
As budgetary category, an example of material costs would
schedule. hiring a video editor
____________.
Which one of the following is an example of a "hard" budget renting an event venue
Three
The
be of the
most six attributes
valuable
_________. that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
Question:
__________
cost? are essential for creating a functional timeline and Answer:
Knowledge of the steps and time needed to do tasks
Successful
informationcampaign
"newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
As budgetary category, an example of material costs would
schedule. hiring a video editor
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three
The of the
most
be _________. six attributes
valuable that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
are considered
__________ ___________
are essential for costs.
creating a functional timeline and Knowledge of the steps and time needed to do tasks
Successful campaign
information "newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
As budgetary category, an example of material costs would
schedule. hiring a video editor
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three
The
be of the
most six attributes
valuable
_________. that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
Question:
PR
are practitioners can gaincosts.
considered ___________ insight into the perspectives of the Answer:
listening to all audiences of the campaign
information "newsworthy" are __________. relies on a mix of
Successful campaign implementation preparation, expectation, and perseverance
publics
As after a category,
budgetary campaign's anconclusion
example ofby __________.costs would
material hiring a video editor
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three
The
be of the
most six attributes
valuable
_________. that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
PR
are practitioners can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
Successful
informationcampaign
"newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
publics after a campaign's conclusion by __________.
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three
The of the
most six attributes
valuable that make
story pitches your organization's
to media outlets are _____________. proximity,
those that timeliness,
are framedand conflict
for a media outlet's audience or journalist's beat
PR practitioners
are can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
Successful campaign
information "newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
Question:
publics after a campaign's conclusion by __________. Answer:
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Three of the six attributes that make your organization's proximity, timeliness, and conflict
PR practitioners
are can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
Successful
informationcampaign
"newsworthy" implementation
are __________. relies on a mix of preparation, expectation, and perseverance
publics after a campaign's conclusion by __________.
As a budgetary category, print, broadcast, and digital ad buys
____________. media
PR
are practitioners can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
Successful campaign implementation relies on a mix of preparation, expectation, and perseverance
publics after a campaign's conclusion by __________.
As a budgetary category, print, broadcast, and digital ad buys
____________. media
Question: Answer:
PR practitioners
are can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
publics after a campaign's conclusion by __________.
As a budgetary category, print, broadcast, and digital ad buys media
PR practitioners
are can gaincosts.
considered ___________ insight into the perspectives of the listening to all audiences of the campaign
publics after a campaign's conclusion by __________.
PR practitioners can gain insight into the perspectives of the listening to all audiences of the campaign
publics after a campaign's conclusion by __________.
,Successful campaign implementation relies on a mix of preparation, expectation, and perseverance
____________.
As a budgetary category, print, broadcast, and digital ad buys media
are considered ___________ costs.
Question: Answer:
PR practitioners can gain insight into the perspectives of the listening to all audiences of the campaign
publics after a campaign's conclusion by __________.
Question: Answer:
After the evaluation step, reports should _________. be selectively developed according to the audience
Whichthe
After one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative
be analysis
selectively developed according to the audience
Question: Answer:
practitioner employ to best determine what motivated target
audience members to react favorably to a series of TV
Which one
After the of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative analysis
be selectively developed according to the audience
advertisements?
practitioner employ to best determine what motivated target
audience members to react favorably to a series of TV
Whichthe
After one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative
be analysis
selectively developed according to the audience
Paid media impact should be reported in terms of _________.
advertisements? budget allocation
practitioner employ to best determine what motivated target
audience members to react favorably to a series of TV
Whichthe
After one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative
be analysis
selectively developed according to the audience
A campaign
Paid reportshould
media impact
advertisements? must clearly _________. in terms of _________.
be reported explain whether
budget campaign objectives have been achieved
allocation
Question:
practitioner employ to best determine what motivated target Answer:
audience members to react favorably to a series of TV
Which
After the one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative analysis
be selectively developed according to the audience
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
practitioner employ to best determine what motivated target
and qualitative outcome data.
audience members to react favorably to a series of TV
Whichthe
After one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative
be analysis
selectively developed according to the audience
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
Question:
practitioner employ to best determine what motivated target Answer:
Campaign reports should
and qualitative outcome data. highlight ___________. objectives and lessons learned
audience members to react favorably to a series of TV
Which
After the one of the following
evaluation kinds of
step, reports research
should would a
_________. qualitative analysis
be selectively developed according to the audience
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
practitioner
"Likes employ
and shares" to
would best
falldetermine
under which what
category of target
motivated engagement
Campaign
and reports
qualitative shoulddata.
outcome highlight ___________. objectives and lessons learned
audience
evaluation members to react favorably to a series of TV
Which one metric?
of the following kinds of research would a qualitative analysis
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
Question:
practitioner employ to best determine what motivated Answer:
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category
___________. of target engagement
objectives and lessons learned
audience members
_________ is the
evaluation to react favorably to
best choice when a message must reach
metric? a series of TVa Paid media
__________
A campaign
Paid is toimpact
media
advertisements? understandmust campaign
reportshould clearly
be results
_________.
reported in using of
terms quantitative
_________. The goalwhether
explain
budget of campaign
allocation evaluation
campaign objectives have been achieved
particular audience at a particular time.
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
_________ is the
evaluation metric? best choice when a message must reach a Paid media
__________
A campaign
Paid is toimpact
media understand
report should campaign
mustadvertisement
clearly
be results
_________.
reported in using of
terms quantitative
_________.to The goalwhether
explain
budget of campaign
allocation evaluation
campaign objectives have been achieved
The cost of a television
particular audience at a particular time. is directly related population size, viewership, market location
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
Question:
which of the following? Answer:
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
__________
A campaignis to understand campaign results using quantitative The goalwhether
of campaign evaluation
The cost of
particular areport mustadvertisement
television
audience
clearly _________.
at a particular time.is directly related to
explain
population campaign
size, viewership,objectives have been achieved
market location
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
Audiences
which of thearen't usually seeking the messages from _________.
following? paid media
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
__________ is to understand campaign results using quantitative The goal of campaign evaluation
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes
Campaign and shares"
reports would
should fall under which
highlight category of
___________. engagement
objectives
and
One qualitative
major
Question:
Audiences
which of thearen'toutcome
concern usually
following?
data.
for choosing
seeking advertorial
the messages content as a
from _________. they can
Answer:
paid beand
media
lessons
seen learned
as deceitful
_________ is the
evaluation metric? best choice when a message must reach a Paid media
tactic is that ________.
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes
Campaign and shares"
reports would
should fall under which
highlight category of
___________. engagement
objectives
One major
Audiences
which of theconcern
aren't for choosing
usually
following? seeking the advertorial
messages content as a
from _________. they
paid can beand
media
lessons
seen learned
as deceitful
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
PR practitioners can
tactic is that ________. ensure successful news coverage by media gatekeepers
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
building
"Likes and mutually
shares" beneficial
would fall relationships
under which with __________.
category of engagement
One major
Audiences
which of theconcern
aren't for choosing
usually
following? seeking the advertorial
messages content as a
from _________. they can
paid be seen as deceitful
media
_________
evaluationis the best choice when a message must reach a
metric? Paid media
PR practitioners
Question:
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Answer:
The cost of
particular a television
audience advertisement
at arelations
particular time. is directly related to population size, viewership, market location
The essence
building of media
mutually beneficial work
relationshipsis __________.
with __________. PR practitioners communicating with journalists
One major
Audiences
which of theconcern
aren't for choosing
usually
following? seeking the advertorial
messages content as a
from _________. they can
paid be seen as deceitful
media
_________ is the best choice when a message must reach a Paid media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
The cost of
particular
Information acan
television
audience advertisement
at arelations
become particular
publicity time. is directly
if itishas related to
___________. population
news value size, viewership, market location
The essence
building of media
mutually beneficial work
relationships __________.
with __________. PR practitioners communicating with journalists
One major
Audiences
which of theconcern
aren't for choosing
usually
following? seeking the advertorial
messages content as a
from _________. they
paid can be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
The cost of acan
Information television
become advertisement
publicity is directly
if itishas related to
___________. population
news value size, viewership, market location
The essence
building of media
mutually relations
beneficial work
relationships __________.
with __________. PR practitioners communicating with journalists
One major
Audiences concern
aren't
which of the following? for
usually choosing
seeking advertorial
the messages content
from as a
_________. they can
paid be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Information
The essence
building can
mutually become
of media publicity
relations
beneficial workif itishas
relationships ___________.
__________.
with __________. news
PR value
practitioners communicating with journalists
One major aren't
Audiences concern for choosing
usually seeking the advertorial
messages content as a
from _________. they
paid can be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Information
The essence
building can
mutually become
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news
PR value
practitioners communicating with journalists
One major concern for choosing advertorial content as a they can be seen as deceitful
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
, "Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
evaluation metric?
__________
A campaign
Paid is toimpact
media understand
must campaign
reportshouldclearly results
_________.
be reported using of
in terms quantitative
_________. The goalwhether
explain
budget of campaign evaluation
campaign
allocation objectives have been achieved
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
_________
evaluationis the best choice when a message must reach a
metric? Paid media
__________
A campaignis to understand
report must campaign results using quantitative
clearly _________. The goalwhether
explain of campaign evaluation
campaign objectives have been achieved
particular
Question: audience at a particular time. Answer:
"Likes
Campaign and shares"
and qualitative reportswould fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
__________ is to understand campaign results using quantitative The goal of campaign evaluation
The cost of a television
particular audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes
Campaign
and and shares"
reports
qualitative would fall
shoulddata.
outcome under which
highlight category of
___________. engagement
objectives and lessons learned
which of the following?
_________
evaluationis the best choice when a message must reach a
metric? Paid media
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes and shares"
Campaign reportswould
shouldfall under which
highlight category of
___________. engagement
objectives and lessons learned
Audiences
which of aren't
the usually seeking the messages from _________.
following? paid media
Question:
_________
evaluationis the best choice when a message must reach a
metric? Answer:
Paid media
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
"Likes and shares" would fall under which category of engagement
One major
Audiences
which of theconcern
aren't for choosing
usually
following? advertorial
seeking the messages content as a
from _________. they
paid can be seen as deceitful
media
_________ is the
evaluation best choice when a message must reach a
metric? Paid media
tactic is that ________.
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
One major
Audiences
which of theconcern
aren't for choosing
usually
following? advertorial
seeking the messages content as a
from _________. they can
paid be seen as deceitful
media
Question:
_________ is the best choice when a message must reach a Answer:
Paid media
PR practitioners can
tactic is that ________. ensure successful news coverage by media gatekeepers
The cost of
particular a television
audience at aadvertisement
particular time.is directly related to population size, viewership, market location
building mutually beneficial relationships with __________.
One
whichmajor
Audiencesof theconcern
aren't for choosing
usually
following? advertorial
seeking the messages content as a
from _________. they
paid can be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
The cost of a television advertisement is directly related to population size, viewership, market location
The essence
building of media
mutually relations
beneficial work is __________.
relationships with __________. PR practitioners communicating with journalists
One major
Audiences
which concern
aren't
of the for choosing
usually
following? advertorial
seeking the messages content as a
from _________. they
paid can be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Question: Answer:
Information
The essence
building can
mutually become
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news value
PR practitioners communicating with journalists
One major aren't
Audiences concern for choosing
usually advertorial
seeking the messages content as a
from _________. they can
paid be seen as deceitful
media
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Information
The essence
building can
mutually become
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news
PR value
practitioners communicating with journalists
One major concern for choosing advertorial content as a they can be seen as deceitful
PR practitioners
tactic can ensure successful news coverage by
is that ________. media gatekeepers
Information
The
building mutuallybecome
essence can
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news value
PR practitioners communicating with journalists
Question: Answer:
PR practitioners can ensure successful news coverage by media gatekeepers
Information
The essence
building can
mutuallybecome
of media publicity
relations
beneficial if itishas
work
relationships ___________.
__________.
with __________. news value
PR practitioners communicating with journalists
Information
The essencecan become
of media publicity
relations if itishas
work ___________.
__________. news
PR value
practitioners communicating with journalists
Question: Answer:
Information can become publicity if it has ___________. news value
Question: Answer:
For certain kinds of objectives, owned media is preferable to offers the greatest amount of content control
other media forms because it ________.
For certain kinds of objectives, owned media is preferable to offers the greatest amount of content control
_________media
other emphasizes research itthroughout
forms because ________. and that campaigns The ROSTIR planning model
Question: Answer:
are cyclical.
For certain kinds of objectives, owned media is preferable to offers the greatest amount of content control
_________ emphasizes
other media research itthroughout
forms because ________. and that campaigns The ROSTIR planning model
Secondary
are cyclical.research involves _____________. gathering information from already published sources
For certain kinds of objectives, owned media is preferable to offers the greatest amount of content control
_________media
other emphasizes research itthroughout
forms because ________. and that campaigns The ROSTIR planning model
_______ connect
Secondary
are cyclical. research
research and insights
involves on the industry and
_____________. Goals
gathering information from already published sources
Question: Answer:
situation to the broader organizational mission.
_________ emphasizes research throughout and that campaigns The ROSTIR planning model
_______ connect
Secondary
are research
research
cyclical. and insights
involves on the industry and
_____________. Goals
gathering information from already published sources
Well written
situation objectives
to the broaderinclude _____________
organizational + Volume + Duration.
mission. Action + Content + Audience
_______ connect
Secondary research
research and insights
involves on the industry and
_____________. Goals
gathering information from already published sources
Question: Answer:
Awareness,
Well written
situation opinion,
to the andinclude
objectives
broader behavior changes
_____________
organizational are common
+ Volume
mission. + Duration. objectives
Action + Content + Audience
____________.
_______ connect research and insights on the industry and Goals
Awareness,
Well written
situation opinion,
to the andinclude
objectives
broader behavior changes
_____________
organizational are common
+ Volume
mission. + Duration. objectives
Action + Content + Audience
___________ define channels and communication opportunities
____________. Strategies
that help a campaign achieve its objectives.
Awareness,
Well writtenopinion, andinclude
objectives behavior changes
_____________ are common
+ Volume + Duration. objectives
Action + Content + Audience
___________
____________.define channels and communication opportunities Strategies
The PESO
that help amodel identifies
campaign achievetheits________, which are the tangible
objectives. tactics
Awareness, opinion, and behavior changes are common objectives
executions of the campaign plan.
___________ define channels and communication opportunities
____________. Strategies
