STC 259 Final Exam | Questions with 100% Verified Answers |
Latest Update 2026/2027
Question: Answer:
The essential elements of effective PR - deliberate
- planned
- performance
The essential elements of effective PR - deliberate
- public interest
- planned
- two way communication
- performance
The essential elements of effective PR -- deliberate
strategic management of competition and conflict
- public interest
- planned
- two way communication
- performance
The
Whatessential
is publicelements of effective PR
relations? -- deliberate
the management
strategic function
management that identifies,
of competition andestablishes,
conflict and maintains mutually beneficial
Question: Answer:
- public interest
-relationships
planned between an organization and the various publics on whom its success or
- two way communication
- performance
The
Whatessential
is publicelements of effective PR
relations? -failure depends
- deliberate
the management
strategic function
management that identifies,
of competition andestablishes,
conflict and maintains mutually beneficial
- public interest
-relationships
planned between an organization and the various publics on whom its success or
- two way communication
Two way communication -failure
performance
a twodepends
way process because change and accommodation occur for the organization,
The essential
What is publicelements of effective PR
relations? -- the
deliberate
management
strategic function
management that identifies,
of competition andestablishes,
conflict and maintains mutually beneficial
-not public
just interest
the audience
-relationships
planned between an organization and the various publics on whom its success or
- two way communication
Two essential
way communication -aperformance
twodepends
failure way process because change and accommodation occur for the organization,
The is publicelements
Question:
What of effective PR
relations? -Answer:
- the deliberate
management
strategic function
management that identifies,
of competition andestablishes,
conflict and maintains mutually beneficial
More assertive definition of PR -notpublic
strategicinterest
just the management
audience of competition and conflict for the benefit of one's own
-relationships
planned between an organization and the various publics on whom its success or
- two way communication
organization- and when possible- also for the mutual benefit of the organization and its
Two way communication -failure
performance
a twodepends
way process because change and accommodation occur for the organization,
What is public relations? -stakeholders
the management
strategic function
management
or publics that identifies,
of competition andestablishes,
conflict and maintains mutually beneficial
More assertive definition of PR -not public
strategicinterest
just the management
audience of competition and conflict for the benefit of one's own
relationships between an organization and the various publics on whom its success or
-organization-
two way communication
and when possible- also for the mutual benefit of the organization and its
Two way communication - a twodepends
failure way process because change and accommodation occur for the organization,
public
What is the relations?
public relations process? the
RACE management
-stakeholders
strategic function
management
or publics that identifies,
of competition andestablishes,
conflict and maintains mutually beneficial
More assertive definition of PR - strategic
not just themanagement
audience of competition and conflict for the benefit of one's own
Question: Answer:
relationships between an organization and the various publics on whom its success or
organization- and when possible- also for the mutual benefit of the organization and its
Two way communication -failure
a twodepends
way process because change and accommodation occur for the organization,
RACEis the
What public relations?
public relations process? Research
-stakeholders
the
RACE management function that identifies, establishes, and maintains mutually beneficial
or publics
More assertive definition of PR - strategic
not just themanagement
audience of competition and conflict for the benefit of one's own
- action
relationships between an organization and the various publics on whom its success or
organization- and when possible- also for the mutual benefit of the organization and its
Two way communication -a twodepends
way process because change and accommodation occur for the organization,
communication
failure
RACEis the public relations process?
What Research or publics
- RACE
stakeholders
More assertive definition of PR -not strategic
just themanagement
evaluation audience of competition and conflict for the benefit of one's own
- action
organization- and when possible- also for the mutual benefit of the organization and its
Two way communication -a two way process because change and accommodation occur for the organization,
communication
RACEis the public relations process?
What Research or publics
- RACE
stakeholders
Question:
More
PR assertive
is what kind definition
of process?of PR Answer:strategic
just themanagement
- cyclical
not evaluation audience of competition and conflict for the benefit of one's own
- action
organization- and when possible- also for the mutual benefit of the organization and its
- communication
RACEis the public relations process?
What -stakeholders
Research or publics
RACE
What
More is thekind
goaldefinition
assertive
PR is what ofofprocess?
PR? of PR - to attain and
strategic
cyclical
evaluation maintain accord
management and positive
of competition and behaviors
conflict foramong socialofgroupings
the benefit one's ownon which
- action
an org. depends
organization- andtowhen
achieve its mission
possible- also for the mutual benefit of the organization and its
- communication
RACE
What is the public relations process? - Research
RACE
stakeholders or publics
Question:
What
PR is thekind
is what goalofofprocess?
PR? Answer:
-- to attain and maintain accord and positive behaviors among social groupings on which
cyclical
evaluation
- action
What is the goal of marketing? -antoorg.
attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
- communication
RACEis the public relations process?
What Research
-objectives
RACE
What
PR is thekind
is what goalofofprocess?
PR? -- to attain and maintain accord and positive behaviors among social groupings on which
cyclical
evaluation
- action
What is the goal of marketing? -antoorg.
attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
- communication
Marketing talks about...
RACE target
-objectives
Researchmarkets, consumers, customers
What
PR is thekind
is what goalofofprocess?
PR? - to attain and maintain accord and positive behaviors among social groupings on which
cyclical
evaluation
- action
What is the goal of marketing? an- toorg.
attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
PR talks about -- communication
Marketing talks(different
about... from marketing)... publics,markets,
target
objectives audiences, and "stakeholders"
consumers, customers
What is thekind
PR is what goalofofprocess?
PR? -- to attain and maintain accord and positive behaviors among social groupings on which
cyclical
evaluation
Question: Answer:
What is the goal of marketing? - toorg.
an attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
PR talks about
Marketing talks(different
about... from marketing)... publics,markets,
- target
objectives audiences, and "stakeholders"
consumers, customers
What
PR is thekind
is what goalofofprocess?
PR? - to attain and maintain accord and positive behaviors among social groupings on which
cyclical
What is the goal of marketing? -antoorg.
attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
PR talks about
Marketing talks(different
about... from marketing)... - target
publics,markets,
objectives audiences, and "stakeholders"
consumers, customers
What is the goal of PR? - to attain and maintain accord and positive behaviors among social groupings on which
What is the goal of marketing? - toorg.
an attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
PR talks about
Marketing talks(different
about... from marketing)... publics,markets,
-objectives
target audiences, and "stakeholders"
consumers, customers
What is the goal of marketing? - to attract and satisfy customers on a long- rem basis to achieve an org.'s economic
PR talks about
Marketing talks(different
about... from marketing)... - target
publics,markets,
objectives audiences, and "stakeholders"
consumers, customers
, - action
organization- and when possible- also for the mutual benefit of the organization and its
- communication
RACEis the public relations process?
What - RACE
Research or publics
stakeholders
- evaluation
- action
- communication
RACE
What is the public relations process? - Research
RACE
PR is what kind of process?
Question: -Answer:
cyclical
evaluation
- action
- communication
RACE - Research
What is thekind
PR is what goalofofprocess?
PR? -- to attain and maintain accord and positive behaviors among social groupings on which
cyclical
evaluation
- action
an org. depends to achieve its mission
- communication
What
PR is thekind
is what goalofofprocess?
PR? - to attain and maintain accord and positive behaviors among social groupings on which
cyclical
evaluation
What is the goal of marketing? -antoorg.
attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
Question: Answer:
objectives
What is thekind
PR is what goalofofprocess?
PR? - to attain and maintain accord and positive behaviors among social groupings on which
cyclical
What is the goal of marketing? - toorg.
an attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
Marketing talks about... -objectives
target markets, consumers, customers
What is the goal of PR? - to attain and maintain accord and positive behaviors among social groupings on which
What is the goal of marketing? -antoorg.
attract and satisfy
depends customers
to achieve on a long- rem basis to achieve an org.'s economic
its mission
PR talks about
Marketing talks(different
about... from marketing)... -objectives
publics,markets,
target audiences, and "stakeholders"
consumers, customers
Question: Answer:
What is the goal of marketing? - to attract and satisfy customers on a long- rem basis to achieve an org.'s economic
PR talks about
Marketing talks(different
about... from marketing)... publics,markets,
-objectives
target audiences, and "stakeholders"
consumers, customers
PR talks about
Marketing talks(different
about... from marketing)... - target
publics,markets,
audiences, and "stakeholders"
consumers, customers
Question: Answer:
PR talks about (different from marketing)... - publics, audiences, and "stakeholders"
Question: Answer:
The P's of marketing - price
- place
- promotion
The P's of marketing - price
- PR
- place
- promotion
The P's of marketing - price
Marketing Communications - when
PR PR is used to directly support an org's marketing objectives
Question: Answer:
- place
- promotion
Eight ways Communications
Marketing that PR activities contribute to fulfilling marketing -1. when
DEVELOP-
PR new prospectives
PR is used for new
to directly support anmarkets
org's marketing objectives
objectives 2. PROVIDE- third party endorsements through news releases about a company's
products/ services
Eight ways Communications
Marketing that PR activities contribute to fulfilling marketing -1. when
DEVELOP- new prospectives
PR is used for new
to directly support anmarkets
org's marketing objectives
Question: Answer:
3. GENERATE- sales leads
objectives 2. PROVIDE- third party endorsements through news releases about a company's
4. PAVE- the way for sales calls
products/ services
Eight ways that PR activities contribute to fulfilling marketing 1.
5. DEVELOP-
STRETCH- new prospectives
an org's advertisingforand
new markets dollars through timely and supportive
promotional
3. GENERATE- sales leads
objectives 2. PROVIDE-
news releases third party endorsements through news releases about a company's
4. PAVE- the way for sales calls
products/ services
6. PROVIDE- inexpensive sales literature
5. STRETCH- an org's advertising and promotional dollars through timely and supportive
3. GENERATE- asales
7. ESTABLISH- leads as an authoritative source of info on a given product
corporation
news releases
4. PAVE- the way for sales calls
8. HELP- sell minor products that don't have large advertising budgets
6. PROVIDE- inexpensive sales literature
5. STRETCH- an org's advertising and promotional dollars through timely and supportive
7. ESTABLISH- a corporation as an authoritative source of info on a given product
news releases
Nine ways PR contributes to the Bottom Line 1.
8.Awareness
HELP- sell and
minor info
products that don't have large advertising budgets
6. PROVIDE- inexpensive sales literature
2. Organizational motivation
7. ESTABLISH- a corporation as an authoritative source of info on a given product
3. issue anticipation
Nine ways PR contributes to the Bottom Line 1. Awareness
8. HELP- sell and
minor info
products that don't have large advertising budgets
4. opportunity identification
2. Organizational motivation
5. crisis management
3. issue anticipation
Nine ways PR contributes to the Bottom Line 1.
6.Awareness
overcoming and info
executive isolation
4. opportunity identification
2.
7. change agent motivation
Organizational
5. crisis management
3. issue anticipation
8. social responsibility
6. overcoming executive isolation
4. opportunitypublic
9. influencing identification
policy
7. change agent
5. crisis management
8. social responsibility
6. overcoming executive isolation
What are the principle activities and outcomes of "Awareness -9.Principal activities:
influencing public publicity,
policy promotion, audience targeting
7. change agent
and info" when it comes to PR contributing to the bottom line? - Outcomes: pave the way for sales, fund- raising, stock offering
8. social responsibility
What are the principle activities and outcomes of "Awareness - Principal
9. activities:
influencing public publicity,
policy promotion, audience targeting
What are when
and info" the principle
it comesactivities and outcomes
to PR contributing of bottom line?
to the - Outcomes:
Principle Activities:
pave theinternal
way forrelations and raising,
sales, fund- communication
stock offering
, products/ services
Eight ways Communications
Marketing that PR activities contribute to fulfilling marketing 1.
5. DEVELOP-
- when new
PR is used
STRETCH- prospectives
to directly
an org's forand
support
advertising newan markets
org's marketing
promotional dollarsobjectives
through timely and supportive
3. GENERATE- sales leads
objectives 2. PROVIDE-
news releases third party endorsements through news releases about a company's
4. PAVE- the way for sales calls
products/
6. PROVIDE- services
inexpensive sales literature
Eight ways that PR activities contribute to fulfilling marketing 1.
5. DEVELOP-
STRETCH- new prospectives
an org's advertisingforand
new markets dollars through timely and supportive
promotional
3.
7. GENERATE-
ESTABLISH- sales leads
a corporation as an authoritative source of info about
on a given product
objectives 2. PROVIDE-
news releases third party endorsements through news releases a company's
4.
8. PAVE- sell
HELP- the way
minorforproducts
sales calls
that don't have large advertising budgets
Question: products/
Answer: services
6. PROVIDE- inexpensive sales literature
5. STRETCH- an org's advertising and promotional dollars through timely and supportive
3. GENERATE- asales
7. ESTABLISH- leads as an authoritative source of info on a given product
corporation
news releases
Nine ways PR contributes to the Bottom Line 4.
1. PAVE-
Awareness the way
and for
info
8. HELP- sell minor productssales calls
that don't have large advertising budgets
6. PROVIDE- inexpensive sales literature
5. STRETCH- an org's
2. Organizational motivation advertising and promotional dollars through timely and supportive
7. ESTABLISH- a corporation as an authoritative source of info on a given product
news
3. releases
issue anticipation
Nine ways PR contributes to the Bottom Line 1. Awareness
8. HELP- sell andminorinfo
products that don't have large advertising budgets
6. PROVIDE-
4. opportunityinexpensive sales literature
identification
2. Organizational motivation
7. ESTABLISH-
5. a corporation as an authoritative source of info on a given product
crisis management
3. issue anticipation
Nine ways PR contributes to the Bottom Line 1.
8.Awareness
6. HELP- sell and
overcoming minorinfo
products
executive that don't have large advertising budgets
isolation
4. opportunity identification
2. Organizational
7. change agent motivation
5. crisis management
3.
8. issue anticipation
social responsibility
Nine ways PR contributes to the Bottom Line 1.
6.Awareness
overcoming and info
executive isolation
4.
9. opportunitypublic
influencing identification
policy
2. Organizational
7. change agent motivation
5. crisis management
3. issue anticipation
8. social responsibility
6. overcoming executive isolation
What are the principle activities and outcomes of "Awareness 4. opportunity
-9.Principal
influencing identification
activities:
public publicity,
policy promotion, audience targeting
Question: Answer:
7. change agent
and info" when it comes to PR contributing to the bottom line? -5.Outcomes:
crisis management
pave the way for sales, fund- raising, stock offering
8. social responsibility
6. overcoming executive isolation
What are the principle activities and outcomes of "Awareness - Principal
9. influencing activities:
public publicity,
policy promotion, audience targeting
7. change agent
What are when
and info" the principle
it comesactivities and outcomes
to PR contributing of bottom line?
to the - Outcomes:
Principle Activities:
pave theinternal
way forrelations and raising,
sales, fund- communication
stock offering
8. social responsibility
"Organizational Motivation" when it comes to PR contributing - outcomes: build morale, teamwork, productivity, cooperate culture
What are the principle activities and outcomes of "Awareness -9.Principal
influencing activities:
public publicity,
policy promotion, audience targeting
to the bottom line?
Whatinfo"
and are when
the principle
it comesactivities and outcomes
to PR contributing of bottom line?
to the - Outcomes:
Principle Activities:
pave theinternal
way forrelations and raising,
sales, fund- communication
stock offering
Question: Answer:
"Organizational Motivation" when it comes to PR contributing - outcomes: build morale, teamwork, productivity, cooperate culture
What are the principle activities and outcomes of "Awareness - Principal activities: publicity, promotion, audience targeting
What
to theare the principle
bottom line? activities and outcomes of "Issue - Principle Activities: research, liaison with audience
What are when
and info" the principle
it comesactivities and outcomes
to PR contributing of bottom line?
to the - Outcomes:
Principle Activities:
pave theinternal
way forrelations and raising,
sales, fund- communication
stock offering
Anticipation" when it comes to PR contributing to the bottom - outcomes: provide early warnings on issues, constituency unrest, social/ political
"Organizational Motivation" when it comes to PR contributing - outcomes: build morale, teamwork, productivity, cooperate culture
line? anticipation
What
to theare the principle
bottom line? activities and outcomes of "Issue - Principle Activities: research, liaison with audience
What are the principle activities and outcomes of - Principle Activities: internal relations and communication
Anticipation" when it comes to PR contributing to the bottom - outcomes: provide early warnings on issues, constituency unrest, social/ political
"Organizational Motivation" when it comes to PR contributing - outcomes: build morale, teamwork, productivity, cooperate culture
line? anticipation
What
to theare the principle
bottom line? activities and outcomes of "Issue - Principle Activities: research, liaison with audience
Question: Answer:
Anticipation" when it comes to PR contributing to the bottom - outcomes: provide early warnings on issues, constituency unrest, social/ political
line? anticipation
What are the principle activities and outcomes of "Issue - Principle Activities: research, liaison with audience
Anticipation" when it comes to PR contributing to the bottom - outcomes: provide early warnings on issues, constituency unrest, social/ political
line? anticipation
Question: Answer:
What are the principle activities and outcomes of - Principle activities: interact with internal and external audiences
"Opportunity Identification" when it comes to PR contributing - outcomes: discover new markets, products, audiences, methods, allies, and issues
to the bottom line?
What are the principle activities and outcomes of - Principle activities: interact with internal and external audiences
"Opportunity Identification" when it comes to PR contributing - outcomes: discover new markets, products, audiences, methods, allies, and issues
What
to theare the principle
bottom line? activities and outcomes of "Crisis - Principle activities: respond to or prevent issues, coalition building
Question:
What are the principle activities and outcomes of Answer:
- Principle activities: interact with internal and external audiences
Management" when it comes to PR contributing to the bottom - outcomes: protect position, retain allies and constituents, keep normal operations
"Opportunity Identification" when it comes to PR contributing - outcomes: discover new markets, products, audiences, methods, allies, and issues
line? going despite battles
What
to theare the principle
bottom line? activities and outcomes of "Crisis - Principle activities: respond to or prevent issues, coalition building
Management" when it comes to PR contributing to the bottom - outcomes: protect position, retain allies and constituents, keep normal operations
What are the principle activities and outcomes of
line? - Principle
going activities:
despite battlescounsel senior managers
What are the principle activities and outcomes of "Crisis - Principle activities: respond to or prevent issues, coalition building
"Overcoming executive isolation" when it comes to PR - outcomes: encourage realistic, competitive, enlightened decisions
Management" when it comes to PR contributing to the bottom - outcomes: protect position, retain allies and constituents, keep normal operations
contributing to the bottom line?
What
line? are the principle activities and outcomes of -going
Principle activities:
despite battlescounsel senior managers
Question: Answer:
"Overcoming executive isolation" when it comes to PR - outcomes: encourage realistic, competitive, enlightened decisions
What are theto
contributing principle activities
the bottom line?and outcomes of "Change - Principle Activities: interact with internal and external audiences, research
What are the principle activities and outcomes of - Principle activities: counsel senior managers
agent" when it comes to PR contributing to the bottom line? - outcomes: ease resistance to change, promote smooth transition
"Overcoming executive isolation" when it comes to PR - outcomes: encourage realistic, competitive, enlightened decisions
What are theto
contributing principle activities
the bottom line?and outcomes of "Change - Principle Activities: interact with internal and external audiences, research
What are
agent" the itprinciple
when comes to activities and outcomes
PR contributing to the of "Socialline?
bottom Principle activities:
- outcomes: research,
ease resistance tomount public
change, interest
promote projects
smooth and tie- ins, promote
transition
responsibility" when it comes to PR contributing to the bottom volunteerism/ philanthropy
What are the principle activities and outcomes of "Change - Principle Activities: interact with internal and external audiences, research
line? - outcomes: create reputation, earn trust
What
agent"are the itprinciple
when comes to activities and outcomes
PR contributing to the of "Socialline?
bottom - outcomes:
Principle activities: research,
ease resistance tomount
change,public interest
promote projects
smooth and tie- ins, promote
transition
responsibility" when it comes to PR contributing to the bottom volunteerism/ philanthropy
What are the principle activities and outcomes of "Influencing
line? Principle activities:
- outcomes: foster constituency
create reputation, earn trustrelations, build coalitions, lobby, promote
What are the principle activities and outcomes of "Social - Principle activities: research, mount public interest projects and tie- ins, promote
public policy" when it comes to PR contributing to the bottom grassroots campaigns
responsibility" when it comes to PR contributing to the bottom volunteerism/ philanthropy
, line? going despite battles
What
to theare the principle
bottom line? activities and outcomes of "Crisis - Principle activities: respond to or prevent issues, coalition building
What are the principle activities and outcomes of - Principle activities: interact with internal and external audiences
Management" when it comes to PR contributing to the bottom - outcomes: protect position, retain allies and constituents, keep normal operations
"Opportunity Identification" when it comes to PR contributing - outcomes: discover new markets, products, audiences, methods, allies, and issues
What
line? are the principle activities and outcomes of -goingPrinciple activities:
despite battlescounsel senior managers
What
to theare the principle
bottom line? activities and outcomes of "Crisis - Principle activities: respond to or prevent issues, coalition building
What are the principle
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when outcomes
it comesofto PR - outcomes:
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realistic, internal and enlightened
external audiences
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Management" when it comes to PR contributing to the bottom - outcomes: protect position, retain allies and constituents, keep normal operations
"Opportunityto
contributing Identification" when it comes to PR contributing
the bottom line? - outcomes: discover new markets, products, audiences, methods, allies, and issues
Question:
What
line? are the principle activities and outcomes of Answer:
- Principle
going activities:
despite battlescounsel senior managers
What
to theare the principle
bottom line? activities and outcomes of "Crisis - Principle activities: respond to or prevent issues, coalition building
What are the principle
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when outcomes
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external audiences
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Management" when it comes to PR contributing to the bottom - outcomes: protect position, retain allies and constituents, keep normal operations
"Opportunity
What are the Identification"
principle when
activities
contributing to the bottom line? it
and comes to PR
outcomes ofcontributing
"Change - outcomes: discoverinteract
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with internal andaudiences, methods, research
external audiences, allies, and issues
What
line? are the principle activities and outcomes of -goingPrinciple activities:
despite battlescounsel senior managers
What
to theare the
bottom principle
line? activities and outcomes
agent" when it comes to PR contributing to the bottom of "Crisisline? - outcomes:
Principle activities: respond to or prevent issues, coalition
ease resistance to change, promote smooth transition building
"Overcoming executive isolation" when it comes to PR - outcomes: encourage realistic, competitive, enlightened decisions
Management" when it comes to PR contributing to the bottom - outcomes: protect position, retain allies and constituents, keep normal operations
What are theto
contributing principle activities
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line? - Principle
going activities:
despite battlescounsel senior managers
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comes activities
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ease resistance or prevent
mount
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interest
promote coalition
projects
smooth building
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transition
Question:executive isolation"
"Overcoming when it comes to PR Answer:
- outcomes: encourage realistic, competitive, enlightened decisions
Management"
responsibility" when it comes to PR contributing to the bottom -volunteerism/
outcomes: protect position, retain allies and constituents, keep normal operations
philanthropy
What are theto
contributing principle activities
the bottom line?and outcomes of "Change - Principle Activities: interact with internal and external audiences, research
What are the principle activities and outcomes of
line? - outcomes:
goingPrinciple activities:
despite battles
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trust
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agent" whenthe itprinciple
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- outcomes: research,
ease resistance tomount
change, public interest
promote projects
smooth and tie- ins, promote
transition
"Overcoming executive isolation" when it comes to PR - outcomes: encourage realistic, competitive, enlightened decisions
responsibility" when it comes to PR contributing to the bottom volunteerism/ philanthropy
What are theto
contributing principle activities
the bottom line?and outcomes of "Change - Principle Activities: interact with internal and external audiences, research
What
line? are the principle activities and outcomes of "Influencing - outcomes:
Principle activities: counsel
foster
create reputation, senior
earn managers
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bottom - outcomes:
Principle activities: research,
ease resistance tomount
change, public interest
promote projects
smooth and tie- ins, promote
transition
"Overcoming
public policy"executive isolation"
when it comes to PRwhen it comes to
contributing to the
PR bottom -grassroots
outcomes:campaigns
encourage realistic, competitive, enlightened decisions
responsibility" when it comes to PR contributing to the bottom volunteerism/ philanthropy
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contributing
line? principle
to the activities
bottom line? and outcomes of "Change - outcomes:
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ensure public with internal
consent and external
to activities, products,audiences,
policies, research
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What are the principle activities and outcomes of "Influencing
line? Principle activities:
- outcomes: foster constituency
create reputation, earn trustrelations, build coalitions, lobby, promote
Question:
What
agent"are
whenthe itprinciple
comes to activities and outcomes
PR contributing to the of "Socialline?
bottom Answer:
-barriers
Principle activities: research, mount public interest
outcomes: ease resistance to change, promote smooth transitionprojects and tie- ins, promote
public policy" when it comes to PR contributing to the bottom grassroots campaigns
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Latest Update 2026/2027
Question: Answer:
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The essential elements of effective PR - deliberate
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3. GENERATE- sales leads
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4. PAVE- the way for sales calls
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corporation
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news releases
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8.Awareness
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feedback
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