MGT 6311 FINAL EXAM
COMPLETE QUESTION SET WITH VERIFIED
SOLUTIONS GRADED A+
Question 1.
Funnel Analysis
ANSWER
Step 1: Perform a search
Step 2: Check prices
Step 3: Narrowed what they're looking for
Step 4: Enter personal/payment details and buy
Question 2.
Facebook is the leading social media platform in both B2B and B2C marketing T/F
ANSWER
True
Question 3.
Two of the most important contributions of mobile to marketing
ANSWER
Location
Convenience
Question 4.
Who is your audience?
ANSWER
Customers
Suppliers
Content creators
Product Reviewers
,Question 5.
Avg time American adult spends on smartphone apps per month
ANSWER
73.85 hours
Question 6.
UTM Parameters
ANSWER
short text codes added to a URL to track important data about website visitors and traffic
sources.
Question 7.
Bumper Ads
ANSWER
non-skippable ads up to 6 seconds long that must be watched before a video can be viewed
Question 8.
CRO - Multivariate Testing
ANSWER
When you take the results of A/B testing and test multiple factors at once
Question 9.
Types of emails
ANSWER
- transactional
- newsletter
- promotions
- new product announcements
, Question 10.
Mobile Channels
ANSWER
SMS/MMS
Proximity/Bluetooth Beacons
AR/VR
Applications
Mobile Sites
QR Codes
Question 11.
CRM
ANSWER
customer relationship management
Question 12.
What length of a Subject Line has the highest open rate
ANSWER
4-15 Characters
Question 13.
Average number of hours smartphone is used per day
ANSWER
4+ hours
Question 14.
Demographics are important to identifying target audience? T/F
ANSWER
True
COMPLETE QUESTION SET WITH VERIFIED
SOLUTIONS GRADED A+
Question 1.
Funnel Analysis
ANSWER
Step 1: Perform a search
Step 2: Check prices
Step 3: Narrowed what they're looking for
Step 4: Enter personal/payment details and buy
Question 2.
Facebook is the leading social media platform in both B2B and B2C marketing T/F
ANSWER
True
Question 3.
Two of the most important contributions of mobile to marketing
ANSWER
Location
Convenience
Question 4.
Who is your audience?
ANSWER
Customers
Suppliers
Content creators
Product Reviewers
,Question 5.
Avg time American adult spends on smartphone apps per month
ANSWER
73.85 hours
Question 6.
UTM Parameters
ANSWER
short text codes added to a URL to track important data about website visitors and traffic
sources.
Question 7.
Bumper Ads
ANSWER
non-skippable ads up to 6 seconds long that must be watched before a video can be viewed
Question 8.
CRO - Multivariate Testing
ANSWER
When you take the results of A/B testing and test multiple factors at once
Question 9.
Types of emails
ANSWER
- transactional
- newsletter
- promotions
- new product announcements
, Question 10.
Mobile Channels
ANSWER
SMS/MMS
Proximity/Bluetooth Beacons
AR/VR
Applications
Mobile Sites
QR Codes
Question 11.
CRM
ANSWER
customer relationship management
Question 12.
What length of a Subject Line has the highest open rate
ANSWER
4-15 Characters
Question 13.
Average number of hours smartphone is used per day
ANSWER
4+ hours
Question 14.
Demographics are important to identifying target audience? T/F
ANSWER
True
