SSM Exam 1 Questions With Correct
Answers
Which aspect distinguishes SMM from traditional marketing?
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a. it attempts to exclude competitive messages
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b. it allows companies to develop trusting relationships with their
| | | | | | | | | |
audience
c. none of these
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d. it signals a one-way conversation from the firm to potential
| | | | | | | | | | |
customers
e. it seeks to control the content seen by the audience - CORRECT
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ANSWER✔✔-b. it allows companies to develop trusting relationships
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with their audience
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Social media marketers can influence what participants say and think
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about their brands, and they can control the conversation entirely. T/F -
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CORRECT ANSWER✔✔-false |
According to the text, the most valuable element of the social media
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ecosystem is: |
a. paid media
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b. owned media
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, c. earned media
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d. a, b, and c
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e. a and c - CORRECT ANSWER✔✔-c. earned media
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In order to be a successful social media marketer, you need to possess
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key skills. Which of these is NOT considered vital?
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a. comprehension of social media etiquette
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b. knowledge in social media analytics
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c. experience in leading sales teams
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d. participation in social media networks
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e. ability to listen to brand customers - CORRECT ANSWER✔✔-c.
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experience in leading sales teams | | | |
When should a social media marketer develop a comprehensive plan?
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a. after measuring customer complaints
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b. when controlling online conversations
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c. before engaging with customers
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d. during web development
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e. none of the above - CORRECT ANSWER✔✔-c. before engaging with
| | | | | | | | | | |
customers
Answers
Which aspect distinguishes SMM from traditional marketing?
| | | | | |
a. it attempts to exclude competitive messages
| | | | | |
b. it allows companies to develop trusting relationships with their
| | | | | | | | | |
audience
c. none of these
| | |
d. it signals a one-way conversation from the firm to potential
| | | | | | | | | | |
customers
e. it seeks to control the content seen by the audience - CORRECT
| | | | | | | | | | | | |
ANSWER✔✔-b. it allows companies to develop trusting relationships
| | | | | | | |
with their audience
| |
Social media marketers can influence what participants say and think
| | | | | | | | | |
about their brands, and they can control the conversation entirely. T/F -
| | | | | | | | | | | |
CORRECT ANSWER✔✔-false |
According to the text, the most valuable element of the social media
| | | | | | | | | | | |
ecosystem is: |
a. paid media
| |
b. owned media
| |
, c. earned media
| |
d. a, b, and c
| | | |
e. a and c - CORRECT ANSWER✔✔-c. earned media
| | | | | | | |
In order to be a successful social media marketer, you need to possess
| | | | | | | | | | | | |
key skills. Which of these is NOT considered vital?
| | | | | | | |
a. comprehension of social media etiquette
| | | | |
b. knowledge in social media analytics
| | | | |
c. experience in leading sales teams
| | | | |
d. participation in social media networks
| | | | |
e. ability to listen to brand customers - CORRECT ANSWER✔✔-c.
| | | | | | | | | |
experience in leading sales teams | | | |
When should a social media marketer develop a comprehensive plan?
| | | | | | | | |
a. after measuring customer complaints
| | | |
b. when controlling online conversations
| | | |
c. before engaging with customers
| | | |
d. during web development
| | |
e. none of the above - CORRECT ANSWER✔✔-c. before engaging with
| | | | | | | | | | |
customers
