D467 Exploring Data Study Guide Questions
with Verified Correct Answers
What are cookies?
Types of malware that can damage computers
Small files stored on computers that contain information about users
Programs that enable users to access websites
Pieces of code that store information about a website
Small files stored on computers that contain information about users
Fill in the blank: For data analytics projects, _____ data is typically preferred because
users know it originated within the organization.
second-party
third-party
multi-party
first-party
first-party
A grocery store chain purchases customer data from a credit card company. The grocer
uses this data to identify its most loyal customers and offer them special promotions and
discounts. What type of data is being used in this scenario?
First-party
Multi-party
,Third-party
Second-party
Second-party
In data analytics, what term refers to all possible data values in a dataset?
Source
Representation
Population
Sample
Population
An entertainment website displays a star rating for a movie based on user reviews.
Users can select from one to five whole stars to rate the movie. The star rating is an
example of what type of data? Select all that apply.
Continuous
Discrete
Ordinal
Nominal
Discrete
Ordinal
What type of data is the height of a skyscraper?
Discrete
Qualitative
,Nominal
Continuous
Continuous
In data analytics, what is the term for data that is generated from, and lives, outside of
an organization?
Peripheral
Outer
Internal
External
External
What are the key characteristics of unstructured data? Select all that apply.
Fits neatly into rows and columns
Unorganized
May have an internal structure
Clearly identifiable construction
Unorganized
May have an internal structure
Fill in the blank: A data model is used to organize _____ and how they relate to one
another.
data visualizations
database structures
, data elements
spreadsheet fields
data elements
When discussing structured databases, data analysts refer to the data contained in a
row as a record. How do they refer to the data contained in a column?
Field
Subject
Character
Point
Field
Fill in the blank: A data type is a specific kind of data _____ that tells what kind of
value the data is.
attribute
frame
model
point
attribute
What are the key characteristics of a text, or string, data type? Select all that apply.
Contains textual information
Only two possible values
with Verified Correct Answers
What are cookies?
Types of malware that can damage computers
Small files stored on computers that contain information about users
Programs that enable users to access websites
Pieces of code that store information about a website
Small files stored on computers that contain information about users
Fill in the blank: For data analytics projects, _____ data is typically preferred because
users know it originated within the organization.
second-party
third-party
multi-party
first-party
first-party
A grocery store chain purchases customer data from a credit card company. The grocer
uses this data to identify its most loyal customers and offer them special promotions and
discounts. What type of data is being used in this scenario?
First-party
Multi-party
,Third-party
Second-party
Second-party
In data analytics, what term refers to all possible data values in a dataset?
Source
Representation
Population
Sample
Population
An entertainment website displays a star rating for a movie based on user reviews.
Users can select from one to five whole stars to rate the movie. The star rating is an
example of what type of data? Select all that apply.
Continuous
Discrete
Ordinal
Nominal
Discrete
Ordinal
What type of data is the height of a skyscraper?
Discrete
Qualitative
,Nominal
Continuous
Continuous
In data analytics, what is the term for data that is generated from, and lives, outside of
an organization?
Peripheral
Outer
Internal
External
External
What are the key characteristics of unstructured data? Select all that apply.
Fits neatly into rows and columns
Unorganized
May have an internal structure
Clearly identifiable construction
Unorganized
May have an internal structure
Fill in the blank: A data model is used to organize _____ and how they relate to one
another.
data visualizations
database structures
, data elements
spreadsheet fields
data elements
When discussing structured databases, data analysts refer to the data contained in a
row as a record. How do they refer to the data contained in a column?
Field
Subject
Character
Point
Field
Fill in the blank: A data type is a specific kind of data _____ that tells what kind of
value the data is.
attribute
frame
model
point
attribute
What are the key characteristics of a text, or string, data type? Select all that apply.
Contains textual information
Only two possible values
