_______ is the process of creating in the consumer's mind a clear identity of a company
logo or trademark
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Branding (An extremely powerful tool for a company, for example, a target,
people can identify them just based on their logo)
A super ______ can accept unlimited donations from individuals, corporations, unions,
and associations. This new kind of organization came into existence in 2010 and
played a major role in the 2012 presidential and congressional elections
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, PAC: Political Action Committee
_______ is the term given to data sets too large to sort, analyze, and visualize using
traditional analytic techniques.
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Big data
What type of advertising language tends to make extravagant and unrealistic claims
about products without saying anything concrete, making it difficult to prove the truth
or falsehood of the claim
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Puffery
Who's POTUS and what does it stand for
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Joe Biden, President of the United States
The theory of ___claims that most people act first and then rationalize their behaviors
second. After they have taken action, they try to find reasons for their behavior that
, are consistent with who they think they truly are.
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Cognitive dissonance
The use of technology to rein in copyright infringement of digital content is called
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Digital Rights Management (DRM)
What are the two concerns with the Telecommunications Act of 1966?
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It promotes direct competition among all telecommunications providers
A ______ is info given to journalists in hopes of a story
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News leak
This written defamation that damages one's reputation
logo or trademark
Give this one a try later!
Branding (An extremely powerful tool for a company, for example, a target,
people can identify them just based on their logo)
A super ______ can accept unlimited donations from individuals, corporations, unions,
and associations. This new kind of organization came into existence in 2010 and
played a major role in the 2012 presidential and congressional elections
Give this one a try later!
, PAC: Political Action Committee
_______ is the term given to data sets too large to sort, analyze, and visualize using
traditional analytic techniques.
Give this one a try later!
Big data
What type of advertising language tends to make extravagant and unrealistic claims
about products without saying anything concrete, making it difficult to prove the truth
or falsehood of the claim
Give this one a try later!
Puffery
Who's POTUS and what does it stand for
Give this one a try later!
Joe Biden, President of the United States
The theory of ___claims that most people act first and then rationalize their behaviors
second. After they have taken action, they try to find reasons for their behavior that
, are consistent with who they think they truly are.
Give this one a try later!
Cognitive dissonance
The use of technology to rein in copyright infringement of digital content is called
Give this one a try later!
Digital Rights Management (DRM)
What are the two concerns with the Telecommunications Act of 1966?
Give this one a try later!
It promotes direct competition among all telecommunications providers
A ______ is info given to journalists in hopes of a story
Give this one a try later!
News leak
This written defamation that damages one's reputation
