The conclusion serves two purposes:
Give this one a try later!
1. summarize main points
2. drives home the purpose of the speech
Three Methods of Audience Analysis
Give this one a try later!
research your audience, ask your audience, watch your audience
demographic factors: cultural
,Give this one a try later!
race, ethnicity, culture of origin
selective exposure
Give this one a try later!
when we expose ourselves only to beliefs, values and ideas that are similar
to our own
Cultural influences
Give this one a try later!
Ways of understanding and interpreting the world that arise from the
unique features of various social groups
Standpoint theory
communication anxiety
Give this one a try later!
, an individual's level of fear or anxiety associated with either real or
anticipated communication with another person or persons. there are two
types:
1. real- occurs while we are delivering the speech
2. anticipated fear/anxiety-fear or anxiety we can experience is from just
thinking about communicating with others.
slippery slope
Give this one a try later!
once the ball starts rolling, it doesn't stop. Notion that when a single step is
made, a host of other consequences fail
"If i do poorly on this exam, I will fail the class, I won't graduate, I'll never
get a job, I'll live with my parents forever"
Benefits of Studying Communication
Give this one a try later!
1. Good communication abilities are associated with physical, emotional,
and psychological health and well-being
2. Strong speaing and listening skills are associated with greater health
literacry
3. The ability to commincate well is the key to fulfilling your need for a
satisfying identity
4. According to employers, communication skills are the most valuable
abilities employees can possess
5. Communication is a primary influence on social and personal
relationships. Comminucation is what creates, maintains, transforms, and
ends friendships, romances, and family relationships
6. An understanding of communication promotes media literacy, or the
ability to access, evaluate critically, and produce communication and
, information in a variety of forms and means
7. Communication skills are critical to building health and vibrant
communities
8. Communication is the foundation of democratic citizenship
9. Communication drives social change and reform
4 types of schemas: interpersonal constructs
Give this one a try later!
we use bipolar dimensions of judgement to size up people/social situations
-we access our interpersonal constructs to "map" people/interactions we
encounter in terms or important characteristics
communication metaphors: communication as social constructionism
Give this one a try later!
further expands upon the idea that communication influences
communicators. Specifically, the social construction model stresses the
ways communication shapes and created the larger social realities in which
we operate.
4 types of schemas: prototypes
Give this one a try later!
Give this one a try later!
1. summarize main points
2. drives home the purpose of the speech
Three Methods of Audience Analysis
Give this one a try later!
research your audience, ask your audience, watch your audience
demographic factors: cultural
,Give this one a try later!
race, ethnicity, culture of origin
selective exposure
Give this one a try later!
when we expose ourselves only to beliefs, values and ideas that are similar
to our own
Cultural influences
Give this one a try later!
Ways of understanding and interpreting the world that arise from the
unique features of various social groups
Standpoint theory
communication anxiety
Give this one a try later!
, an individual's level of fear or anxiety associated with either real or
anticipated communication with another person or persons. there are two
types:
1. real- occurs while we are delivering the speech
2. anticipated fear/anxiety-fear or anxiety we can experience is from just
thinking about communicating with others.
slippery slope
Give this one a try later!
once the ball starts rolling, it doesn't stop. Notion that when a single step is
made, a host of other consequences fail
"If i do poorly on this exam, I will fail the class, I won't graduate, I'll never
get a job, I'll live with my parents forever"
Benefits of Studying Communication
Give this one a try later!
1. Good communication abilities are associated with physical, emotional,
and psychological health and well-being
2. Strong speaing and listening skills are associated with greater health
literacry
3. The ability to commincate well is the key to fulfilling your need for a
satisfying identity
4. According to employers, communication skills are the most valuable
abilities employees can possess
5. Communication is a primary influence on social and personal
relationships. Comminucation is what creates, maintains, transforms, and
ends friendships, romances, and family relationships
6. An understanding of communication promotes media literacy, or the
ability to access, evaluate critically, and produce communication and
, information in a variety of forms and means
7. Communication skills are critical to building health and vibrant
communities
8. Communication is the foundation of democratic citizenship
9. Communication drives social change and reform
4 types of schemas: interpersonal constructs
Give this one a try later!
we use bipolar dimensions of judgement to size up people/social situations
-we access our interpersonal constructs to "map" people/interactions we
encounter in terms or important characteristics
communication metaphors: communication as social constructionism
Give this one a try later!
further expands upon the idea that communication influences
communicators. Specifically, the social construction model stresses the
ways communication shapes and created the larger social realities in which
we operate.
4 types of schemas: prototypes
Give this one a try later!
