APMP Foundations V4 Practice Questions | UPDATED
Questions with 100% Verified Answers
Q1: In which business development phase is it determined if specific opportunities match your
organization's interests, capabilities, and resources available to bid on and implement? A .Market
Identification B. Account Planning C. Opportunity/Capture Assessment D. Opportunity/Capture Planning
A: C. Opportunity/Capture Assessment
Q2: What is a hot button? A. Important issue that is likely to drive customer buying decisions B. The most
important outcome that a customer is seeking to achieve C.A sensitive topic that should be avoided D. An
unwanted outcome
A: A. Important issue that is likely to drive customer buying decisions
Q3: Which of the following statements about writing clearly is true? 1. A proposal should build an
interpersonal relationship, enlisting the buyer's help to solve a problem. 2. As official business documents,
proposals should be written in an objective and formal style. A. Only 1 is true B. Only 2 is true C. Both 1 and
2 are true D. Neither 1 or 2 is true
A: A. Only 1 is true
Q4: What is the objective of an opportunity/capture plan review? A. Validate the win strategy and required
positioning actions B . Ensure effective articulation of the bid strategy within the content plan and verify
compliance with the bid request prior to the start of proposal writing C . Review process execution and
recommend specific improvements where required. D. Independently assess the entire proposal, its
readiness and responsiveness to the solicitation, and its effectiveness in conveying strategy, themes, and
discriminators
A: A. Validate the win strategy and required positioning actions
Q5: Which is a true statement about Price To Win? A. Price To Win analysis and the Price To Win position
that results should include a review of capture and proposal team's solution, cost, and pricing ability B. Price
To Win can NOT be successful without separate competitive analysis effort C. Price to Win is an assessment
of your proposed solution D. Price To Win is the lowest price that can be set after examining bottom-up
costing
A: B. Price To Win can NOT be successful without separate competitive analysis effort
, Q6: Which of the following statements about customer and competitor intelligence are true? 1. Competitive
intelligence data collection should be a covert activity. 2. All customer and competitive intelligence must be
collated in a bidder comparison matrix. A. Only 1 is true B. Only 2 is true C. Both 1 and 2 are true D. Neither 1
or 2 is true
A: D. Neither 1 or 2 is true
Q7: Which of the following statements about production planning are true? 1. A production plan should be
drafted upon receipt of an RFP 2. Allow approximately 10 percent of your available proposal development
time for production efforts A. Only 1 is true B. Only 2 is true C. Both 1 and 2 are true D. Neither 1 or 2 is true
A: B. Only 2 is true
Q8: Which statement about a compliance matrix is true? A. Should only include the requirements as listed in
the RFP B. Should have the same number of items as the customer's RFP documents C. Should include
unofficial requirements found in the RFP narrative D. Should demonstrate that a supplier is capable of
delivering the needed solution
A: C. Should include unofficial requirements found in the RFP narrative
Q9: Which is a benefit of adding a short introduction to each of the main chapters or sections of your
proposal? A. Remove the need for the evaluator to read all of the detail B. Influence the reader before they
get into the detail of evaluating your answers to questions C. Reduce the risk of proposal writers missing key
information D. Ensure all sections are formatted the same
A: B. Influence the reader before they get into the detail of evaluating your answers to questions
Q10: Which of the following statements about gate decisions are true? 1. You can't win a low probability of
win deal if you start early 2. You can't lose a high probability of win deal if you start late A. Only 1 is true B.
Only 2 is true C. Both 1 and 2 are true D. Neither 1 or 2 is true
A: D. Neither 1 or 2 is true
Q11: Identify the missing words in the following sentence.
A: B. be based on careful analysis of your customer's most frequently asked questions
Q12: When writing proposals, what does storytelling involve? A. Introducing your organization, explaining
what you do and where you've delivered to other similar organizations B. Describing the antagonist and how
you can be the hero C. Showing you know where the customer is, where they want to get to, and how you
can take them there D. Creating an alternative reality where the customer's problems are all resolved
A: C. Showing you know where the customer is, where they want to get to, and how you can take them there
Questions with 100% Verified Answers
Q1: In which business development phase is it determined if specific opportunities match your
organization's interests, capabilities, and resources available to bid on and implement? A .Market
Identification B. Account Planning C. Opportunity/Capture Assessment D. Opportunity/Capture Planning
A: C. Opportunity/Capture Assessment
Q2: What is a hot button? A. Important issue that is likely to drive customer buying decisions B. The most
important outcome that a customer is seeking to achieve C.A sensitive topic that should be avoided D. An
unwanted outcome
A: A. Important issue that is likely to drive customer buying decisions
Q3: Which of the following statements about writing clearly is true? 1. A proposal should build an
interpersonal relationship, enlisting the buyer's help to solve a problem. 2. As official business documents,
proposals should be written in an objective and formal style. A. Only 1 is true B. Only 2 is true C. Both 1 and
2 are true D. Neither 1 or 2 is true
A: A. Only 1 is true
Q4: What is the objective of an opportunity/capture plan review? A. Validate the win strategy and required
positioning actions B . Ensure effective articulation of the bid strategy within the content plan and verify
compliance with the bid request prior to the start of proposal writing C . Review process execution and
recommend specific improvements where required. D. Independently assess the entire proposal, its
readiness and responsiveness to the solicitation, and its effectiveness in conveying strategy, themes, and
discriminators
A: A. Validate the win strategy and required positioning actions
Q5: Which is a true statement about Price To Win? A. Price To Win analysis and the Price To Win position
that results should include a review of capture and proposal team's solution, cost, and pricing ability B. Price
To Win can NOT be successful without separate competitive analysis effort C. Price to Win is an assessment
of your proposed solution D. Price To Win is the lowest price that can be set after examining bottom-up
costing
A: B. Price To Win can NOT be successful without separate competitive analysis effort
, Q6: Which of the following statements about customer and competitor intelligence are true? 1. Competitive
intelligence data collection should be a covert activity. 2. All customer and competitive intelligence must be
collated in a bidder comparison matrix. A. Only 1 is true B. Only 2 is true C. Both 1 and 2 are true D. Neither 1
or 2 is true
A: D. Neither 1 or 2 is true
Q7: Which of the following statements about production planning are true? 1. A production plan should be
drafted upon receipt of an RFP 2. Allow approximately 10 percent of your available proposal development
time for production efforts A. Only 1 is true B. Only 2 is true C. Both 1 and 2 are true D. Neither 1 or 2 is true
A: B. Only 2 is true
Q8: Which statement about a compliance matrix is true? A. Should only include the requirements as listed in
the RFP B. Should have the same number of items as the customer's RFP documents C. Should include
unofficial requirements found in the RFP narrative D. Should demonstrate that a supplier is capable of
delivering the needed solution
A: C. Should include unofficial requirements found in the RFP narrative
Q9: Which is a benefit of adding a short introduction to each of the main chapters or sections of your
proposal? A. Remove the need for the evaluator to read all of the detail B. Influence the reader before they
get into the detail of evaluating your answers to questions C. Reduce the risk of proposal writers missing key
information D. Ensure all sections are formatted the same
A: B. Influence the reader before they get into the detail of evaluating your answers to questions
Q10: Which of the following statements about gate decisions are true? 1. You can't win a low probability of
win deal if you start early 2. You can't lose a high probability of win deal if you start late A. Only 1 is true B.
Only 2 is true C. Both 1 and 2 are true D. Neither 1 or 2 is true
A: D. Neither 1 or 2 is true
Q11: Identify the missing words in the following sentence.
A: B. be based on careful analysis of your customer's most frequently asked questions
Q12: When writing proposals, what does storytelling involve? A. Introducing your organization, explaining
what you do and where you've delivered to other similar organizations B. Describing the antagonist and how
you can be the hero C. Showing you know where the customer is, where they want to get to, and how you
can take them there D. Creating an alternative reality where the customer's problems are all resolved
A: C. Showing you know where the customer is, where they want to get to, and how you can take them there
