Capsim Exam EXPECTED QUESTIONS WITH VERIFIED
ANSWERS
Question 1.
What customer segment(s) does your company sell your product to?
ANSWER
Low tech and high tech
Question 2.
Two expectations customers have that are part of the Customer Buying Criteria
ANSWER
Positioning and price
Question 3.
Two of the scoring methods you are measured on in the simulation
ANSWER
Sales and contribution margin
Question 4.
What decisions are made in the R&D department?
ANSWER
Performance, size, and reliability
Question 5.
What does promo budget determine?
ANSWER
Customer Awareness, and your Sales Budget determines Customer Accessibility
1/7
, Question 6.
When a product's positioning (Performance/Size) is updated, what happens to the product's age?
ANSWER
It cuts in half
Question 7.
What is Contribution Margin defined as in the simulation?
ANSWER
Sales - Variable Costs
Question 8.
What decisions are made in the marketing department?
ANSWER
Price, forecast, and sales budget
Question 9.
Before you schedule a production order, you should...
ANSWER
consider your left over inventory from last year
Question 10.
After your company purchases capacity, how much time does it take to be able to use the added
capacity?
ANSWER
1 year
Question 11.
You can produce ________ your capacity by running a full ________
ANSWER
Twice ; second shift
2/7
ANSWERS
Question 1.
What customer segment(s) does your company sell your product to?
ANSWER
Low tech and high tech
Question 2.
Two expectations customers have that are part of the Customer Buying Criteria
ANSWER
Positioning and price
Question 3.
Two of the scoring methods you are measured on in the simulation
ANSWER
Sales and contribution margin
Question 4.
What decisions are made in the R&D department?
ANSWER
Performance, size, and reliability
Question 5.
What does promo budget determine?
ANSWER
Customer Awareness, and your Sales Budget determines Customer Accessibility
1/7
, Question 6.
When a product's positioning (Performance/Size) is updated, what happens to the product's age?
ANSWER
It cuts in half
Question 7.
What is Contribution Margin defined as in the simulation?
ANSWER
Sales - Variable Costs
Question 8.
What decisions are made in the marketing department?
ANSWER
Price, forecast, and sales budget
Question 9.
Before you schedule a production order, you should...
ANSWER
consider your left over inventory from last year
Question 10.
After your company purchases capacity, how much time does it take to be able to use the added
capacity?
ANSWER
1 year
Question 11.
You can produce ________ your capacity by running a full ________
ANSWER
Twice ; second shift
2/7