MBA Research Marketing EOPA 100 Test
MBA RESEARCH MARKETING EOPA 100 | COMPLETE EXAM
READY - VERIFIED QUESTIONS AND ANSWERS LATEST
VERSION 2026/2027
MBA RESEARCH MARKETING EOPA 100 TEST
1. Which of the following best defines marketing?
A. The process of persuading customers to buy whatever the company
produces
B. The use of paid advertising to increase short-term sales
C. The movement of goods from producers to retailers
D. The process of creating, communicating, and delivering value to
customers and managing customer relationships that benefit the
organization
ANSWER : D. The process of creating, communicating, and delivering
value to customers and managing customer relationships that benefit the
organization
Explanation: Marketing is a broad process of creating and delivering
value, not just advertising, selling, or distribution.
Page 1 of 51
, MBA Research Marketing EOPA 100 Test
2. A business that focuses on identifying customer needs and then
satisfying them more effectively than competitors is practicing which
philosophy?
A. The production concept
B. The marketing concept
C. The selling concept
D. The product concept
ANSWER : B. The marketing concept
Explanation: The marketing concept begins with the customer and aims to
satisfy needs profitably.
3. The production concept assumes that consumers will favor products
that are
A. of the highest quality
B. heavily promoted
C. widely available and inexpensive
D. highly innovative
ANSWER : C. widely available and inexpensive
Explanation: The production concept stresses efficiency, low cost, and
wide distribution.
4. Which philosophy holds that consumers will not buy enough of a firm's
products unless the firm undertakes a large selling and promotion effort?
A. The marketing concept
B. The societal marketing concept
C. The production concept
D. The selling concept
ANSWER : D. The selling concept
Explanation: The selling concept emphasizes aggressive selling and
promotion of what the firm already makes.
5. The four elements of the traditional marketing mix are
A. people, process, planning, and profit
B. product, packaging, publicity, and politics
C. price, performance, position, and people
D. product, price, place, and promotion
ANSWER : D. product, price, place, and promotion
Explanation: The 4 Ps are product, price, place (distribution), and
promotion.
Page 2 of 51
, MBA Research Marketing EOPA 100 Test
6. A state of felt deprivation, such as the need for food or safety, is called
a
A. want
B. demand
C. preference
D. need
ANSWER : D. need
Explanation: A need is a basic requirement; wants are needs shaped by
culture and personality.
7. Wants that are backed by buying power and willingness to buy are
called
A. demand
B. needs
C. motives
D. utilities
ANSWER : A. demand
Explanation: Demand is a want supported by the ability and willingness to
pay.
8. When a manufacturer turns raw materials into a finished product, it
creates which type of utility?
A. Form utility
B. Place utility
C. Time utility
D. Possession utility
ANSWER : A. Form utility
Explanation: Form utility is created by changing the physical
characteristics of inputs into finished goods.
9. Making a product available where customers want to buy it creates
A. form utility
B. possession utility
C. place utility
D. information utility
ANSWER : C. place utility
Explanation: Place utility results from having products at convenient
locations.
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, MBA Research Marketing EOPA 100 Test
10. Having a product available when customers want it creates
A. place utility
B. time utility
C. form utility
D. possession utility
ANSWER : B. time utility
Explanation: Time utility is created by making products available when
needed.
11. Transferring ownership of a product from seller to buyer creates
A. form utility
B. time utility
C. place utility
D. possession utility
ANSWER : D. possession utility
Explanation: Possession utility involves the transfer of title or ownership.
12. The societal marketing concept holds that an organization should
A. satisfy customer needs in a way that also benefits society's long-
term well-being
B. maximize short-term profits above all else
C. focus only on production efficiency
D. avoid government regulation
ANSWER : A. satisfy customer needs in a way that also benefits society's
long-term well-being
Explanation: Societal marketing balances customer wants, company
profits, and society's interests.
13. The controllable variables a firm blends to produce a desired
response in its target market are known as the
A. marketing mix
B. marketing environment
C. marketing audit
D. marketing plan
ANSWER : A. marketing mix
Explanation: The marketing mix is the set of controllable tools the firm
uses to reach its goals.
Page 4 of 51
MBA RESEARCH MARKETING EOPA 100 | COMPLETE EXAM
READY - VERIFIED QUESTIONS AND ANSWERS LATEST
VERSION 2026/2027
MBA RESEARCH MARKETING EOPA 100 TEST
1. Which of the following best defines marketing?
A. The process of persuading customers to buy whatever the company
produces
B. The use of paid advertising to increase short-term sales
C. The movement of goods from producers to retailers
D. The process of creating, communicating, and delivering value to
customers and managing customer relationships that benefit the
organization
ANSWER : D. The process of creating, communicating, and delivering
value to customers and managing customer relationships that benefit the
organization
Explanation: Marketing is a broad process of creating and delivering
value, not just advertising, selling, or distribution.
Page 1 of 51
, MBA Research Marketing EOPA 100 Test
2. A business that focuses on identifying customer needs and then
satisfying them more effectively than competitors is practicing which
philosophy?
A. The production concept
B. The marketing concept
C. The selling concept
D. The product concept
ANSWER : B. The marketing concept
Explanation: The marketing concept begins with the customer and aims to
satisfy needs profitably.
3. The production concept assumes that consumers will favor products
that are
A. of the highest quality
B. heavily promoted
C. widely available and inexpensive
D. highly innovative
ANSWER : C. widely available and inexpensive
Explanation: The production concept stresses efficiency, low cost, and
wide distribution.
4. Which philosophy holds that consumers will not buy enough of a firm's
products unless the firm undertakes a large selling and promotion effort?
A. The marketing concept
B. The societal marketing concept
C. The production concept
D. The selling concept
ANSWER : D. The selling concept
Explanation: The selling concept emphasizes aggressive selling and
promotion of what the firm already makes.
5. The four elements of the traditional marketing mix are
A. people, process, planning, and profit
B. product, packaging, publicity, and politics
C. price, performance, position, and people
D. product, price, place, and promotion
ANSWER : D. product, price, place, and promotion
Explanation: The 4 Ps are product, price, place (distribution), and
promotion.
Page 2 of 51
, MBA Research Marketing EOPA 100 Test
6. A state of felt deprivation, such as the need for food or safety, is called
a
A. want
B. demand
C. preference
D. need
ANSWER : D. need
Explanation: A need is a basic requirement; wants are needs shaped by
culture and personality.
7. Wants that are backed by buying power and willingness to buy are
called
A. demand
B. needs
C. motives
D. utilities
ANSWER : A. demand
Explanation: Demand is a want supported by the ability and willingness to
pay.
8. When a manufacturer turns raw materials into a finished product, it
creates which type of utility?
A. Form utility
B. Place utility
C. Time utility
D. Possession utility
ANSWER : A. Form utility
Explanation: Form utility is created by changing the physical
characteristics of inputs into finished goods.
9. Making a product available where customers want to buy it creates
A. form utility
B. possession utility
C. place utility
D. information utility
ANSWER : C. place utility
Explanation: Place utility results from having products at convenient
locations.
Page 3 of 51
, MBA Research Marketing EOPA 100 Test
10. Having a product available when customers want it creates
A. place utility
B. time utility
C. form utility
D. possession utility
ANSWER : B. time utility
Explanation: Time utility is created by making products available when
needed.
11. Transferring ownership of a product from seller to buyer creates
A. form utility
B. time utility
C. place utility
D. possession utility
ANSWER : D. possession utility
Explanation: Possession utility involves the transfer of title or ownership.
12. The societal marketing concept holds that an organization should
A. satisfy customer needs in a way that also benefits society's long-
term well-being
B. maximize short-term profits above all else
C. focus only on production efficiency
D. avoid government regulation
ANSWER : A. satisfy customer needs in a way that also benefits society's
long-term well-being
Explanation: Societal marketing balances customer wants, company
profits, and society's interests.
13. The controllable variables a firm blends to produce a desired
response in its target market are known as the
A. marketing mix
B. marketing environment
C. marketing audit
D. marketing plan
ANSWER : A. marketing mix
Explanation: The marketing mix is the set of controllable tools the firm
uses to reach its goals.
Page 4 of 51
