MCO 435 Study Guide Exam With
Complete Solutions
Which of the following would NOT be considered social media according to the
definition used in this class? - ANSWER - A corporate website with an email link for
visitor contact (Yes)
- Youtube
- LinkedIn
- A blog
-MySpace
Lists - ANSWER A user-created set of Twitter users. If public, they are open to
subscription by any user.
Hashtags - ANSWER Labels included in a tweet to mark it as part of a category of
conversation
Directed Tweets - ANSWER Also referred to as "at-mentions" these are tweets that
include a format username in a message.
Retweet - ANSWER The practivce of sharing messages originally posted by other's with
one's following.
Which of the folloing statements best reflects the overall message contained in this
week's assigned materials? - ANSWER Social media provides a way for people to form
meaningful connections and create shared cultures in addition to finding new forms of
self expression.
For the purpsoe if this class, the term culture refers to: - ANSWER patterns of behavior
, Based on his research as presented in his video, anthropologist Dr. Michael Wesch
would agree with which of the following statements - ANSWER - One reason behind the
formation of communities form is due to what Barry refers to as "networked
individualism," and the desire to form authentic connections despite the fact that many
structures of modern life tend to isolate us from one another.
-LonelyGirl15 is an example of an authenticity crisis in social media, where some people
are seeking profound connections and others prefer to emphasize playfulness, which
can create clashing expectations.
Aspiration identity - ANSWER The person we hope or would like to be
Construed Identity - ANSWER How we believe others see us
Self-presentation - ANSWER Our behaviors around others
Self identity - ANSWER How we feel about and would describe ourselves
Which of the following is the best example of context collapse? - ANSWER You are
Facebook friends with people you grew up with, relatives,new firends, coworkers, and
your boyfriend's or girlfriend's family.
According to this week's materials, which of the following statements is true? -
ANSWER If an adult in the Unietd States uses only one social media platform, it is
probably Facebook.
Which of the following platforms do NOT offer video functionalities at this time? -
ANSWER (None)
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
Which of the materials assigned this week best relates to our previous discussion of
context collapse? - ANSWER You have 0 friends, South Park
One key message shared by both the South Park and Frontline videos: - ANSWER The
blind pursuit of large numbers of connections that many mistake for social capital but
are inherently empty is a widespread phenomenon among social media users today.
Which of the following elements of social capital, as explained in the lecture, is in play
among teens who use social media to form or maintain friendships according to the Pew
Research study? - ANSWER Transparency, since social media offer additional
opportunities to share feelings and details of their friends' everyday lives, and thus
maintain a high level of connectedness.
Complete Solutions
Which of the following would NOT be considered social media according to the
definition used in this class? - ANSWER - A corporate website with an email link for
visitor contact (Yes)
- Youtube
- A blog
-MySpace
Lists - ANSWER A user-created set of Twitter users. If public, they are open to
subscription by any user.
Hashtags - ANSWER Labels included in a tweet to mark it as part of a category of
conversation
Directed Tweets - ANSWER Also referred to as "at-mentions" these are tweets that
include a format username in a message.
Retweet - ANSWER The practivce of sharing messages originally posted by other's with
one's following.
Which of the folloing statements best reflects the overall message contained in this
week's assigned materials? - ANSWER Social media provides a way for people to form
meaningful connections and create shared cultures in addition to finding new forms of
self expression.
For the purpsoe if this class, the term culture refers to: - ANSWER patterns of behavior
, Based on his research as presented in his video, anthropologist Dr. Michael Wesch
would agree with which of the following statements - ANSWER - One reason behind the
formation of communities form is due to what Barry refers to as "networked
individualism," and the desire to form authentic connections despite the fact that many
structures of modern life tend to isolate us from one another.
-LonelyGirl15 is an example of an authenticity crisis in social media, where some people
are seeking profound connections and others prefer to emphasize playfulness, which
can create clashing expectations.
Aspiration identity - ANSWER The person we hope or would like to be
Construed Identity - ANSWER How we believe others see us
Self-presentation - ANSWER Our behaviors around others
Self identity - ANSWER How we feel about and would describe ourselves
Which of the following is the best example of context collapse? - ANSWER You are
Facebook friends with people you grew up with, relatives,new firends, coworkers, and
your boyfriend's or girlfriend's family.
According to this week's materials, which of the following statements is true? -
ANSWER If an adult in the Unietd States uses only one social media platform, it is
probably Facebook.
Which of the following platforms do NOT offer video functionalities at this time? -
ANSWER (None)
Which of the materials assigned this week best relates to our previous discussion of
context collapse? - ANSWER You have 0 friends, South Park
One key message shared by both the South Park and Frontline videos: - ANSWER The
blind pursuit of large numbers of connections that many mistake for social capital but
are inherently empty is a widespread phenomenon among social media users today.
Which of the following elements of social capital, as explained in the lecture, is in play
among teens who use social media to form or maintain friendships according to the Pew
Research study? - ANSWER Transparency, since social media offer additional
opportunities to share feelings and details of their friends' everyday lives, and thus
maintain a high level of connectedness.
