MARKETING MANAGEMENT MARSHALL
COMPLETE COURSE REVIEW GUIDE
◉ What is marketing?
Answer: The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large.
◉ What is marketing management?
Answer: The art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and
communicating value.
◉ What is marketed?
Answer: Goods, services, events, experiences, persons, places,
properties, organizations, information, and ideas.
◉ What are the five basic markets?
Answer: Resource markets, manufacturer markers, intermediary
markets, consumer markets, and government markets
◉ What happens in a simple marketing system?
, Answer: Industry provides goods and services to the market in
exchange for money. Market provides information to the industry in
exchange for communications.
◉ What are the four main customer markets?
Answer: Consumer markets, business markets, global markets, non-
profit & government markets
◉ What are consumer markets?
Answer: Companies selling mass consumer goods and services.
◉ What are business markets?
Answer: Companies selling business goods and services. Often face
well-informed professional buyers, skilled at evaluating competitive
offerings.
◉ What are global markets?
Answer: Companies in global marketplace navigate cultural,
language, legal, and political differences while deciding which
countries to enter, how to enter them, how to adapt
products/services to each country, how to set prices, and how to
communicate in different cultures.
◉ What are non-profit & government markets?
COMPLETE COURSE REVIEW GUIDE
◉ What is marketing?
Answer: The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large.
◉ What is marketing management?
Answer: The art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and
communicating value.
◉ What is marketed?
Answer: Goods, services, events, experiences, persons, places,
properties, organizations, information, and ideas.
◉ What are the five basic markets?
Answer: Resource markets, manufacturer markers, intermediary
markets, consumer markets, and government markets
◉ What happens in a simple marketing system?
, Answer: Industry provides goods and services to the market in
exchange for money. Market provides information to the industry in
exchange for communications.
◉ What are the four main customer markets?
Answer: Consumer markets, business markets, global markets, non-
profit & government markets
◉ What are consumer markets?
Answer: Companies selling mass consumer goods and services.
◉ What are business markets?
Answer: Companies selling business goods and services. Often face
well-informed professional buyers, skilled at evaluating competitive
offerings.
◉ What are global markets?
Answer: Companies in global marketplace navigate cultural,
language, legal, and political differences while deciding which
countries to enter, how to enter them, how to adapt
products/services to each country, how to set prices, and how to
communicate in different cultures.
◉ What are non-profit & government markets?
