MKT 3401 Module 6 Questions with Correct Answers (Grade A+)
Question 1: moodle essays
Answer: moodle essays
Question 2: Once the information has been gathered concerning market analysis and strategy
development, emphasis can be placed on Level 3 in the Marketing Strategy Framework, which is
________________________.
Answer: Implementation
Question 3: ________________ is also referred to in business settings as the marketing mix, which is
how a company is able to blend product, price, place, and promotion in a way that effectively reaches a
target market.
Answer: Implementation
Question 4: A key responsibility of the marketing manager is to design the marketing mix in a way that
satisfies the needs of their ___________________. These decisions will help companies gain competitive
advantages by _____________(3)____________ that are appealing to customers.
Answer: target market refining product offerings, adjusting price offerings, or designing unique promotions
Question 5: here are several categories of products. Depending on what category of product a company
is marketing, customers will engage in different levels of ____________ when making a purchase.
Answer: involvement
Question 6: ______________ refers to the time and effort the consumer spends in searching and
evaluating a purchase. As the consumer moves through the various categories, the levels of involvement
change from low risk and low investment to slightly more risky and a higher investment.
Answer: Involvement
Question 7: One type of category of product is ___________________. It involves products that are low
risk and low involvement purchases such as snacks, drinks, and other inexpensive purchases.
Answer: convenience
Question 8: _______________ is another category of product and includes items such as computers,
home appliances, or clothing that involves more time and effort in making a decision.
Answer: Shopping
Page 1
, Question 9: ________________ is a third category of product and could include items such as designer
goods, gourmet cooking products, or high-end cosmetics.
Answer: Specialty Products
Question 10: The final category of product is ___________________ which are those products a
consumer is forced to purchase for the first time. More time and effort is spent in learning about the
product or service they now need.
Answer: unsought products
Question 11: this is an example of which category of product? For example, college graduates realize
they must furnish their new apartment with appliances. This would be their first purchase of these
products and would require in-depth research in learning about the various options available. The level
of involvement will be _________ because of the risk and cost involved. They will depend on different
sources to learn about the options available before making a purchase.
Answer: unsought products high
Question 12: The various components that make up a product are the _________(3)__________
Answer: warranty, packaging, and the company brand.
Question 13: The warranty, even though not a glamorous part of a product, can be a
____________________________.
Answer: point of differentiation
Question 14: ___________ warranty which is usually meant for products of convenience. Even though it
is not stated on the package, it is assumed that the company produces a good product and the consumer
can be assumed the product is acceptable.
Answer: implied
Question 15: ____________ warranty indicates the company stands behind the product and will
provide a remedy if there is a problem. A confident warranty can also strengthen a company's
________.
Answer: written brand
Page 2
Question 1: moodle essays
Answer: moodle essays
Question 2: Once the information has been gathered concerning market analysis and strategy
development, emphasis can be placed on Level 3 in the Marketing Strategy Framework, which is
________________________.
Answer: Implementation
Question 3: ________________ is also referred to in business settings as the marketing mix, which is
how a company is able to blend product, price, place, and promotion in a way that effectively reaches a
target market.
Answer: Implementation
Question 4: A key responsibility of the marketing manager is to design the marketing mix in a way that
satisfies the needs of their ___________________. These decisions will help companies gain competitive
advantages by _____________(3)____________ that are appealing to customers.
Answer: target market refining product offerings, adjusting price offerings, or designing unique promotions
Question 5: here are several categories of products. Depending on what category of product a company
is marketing, customers will engage in different levels of ____________ when making a purchase.
Answer: involvement
Question 6: ______________ refers to the time and effort the consumer spends in searching and
evaluating a purchase. As the consumer moves through the various categories, the levels of involvement
change from low risk and low investment to slightly more risky and a higher investment.
Answer: Involvement
Question 7: One type of category of product is ___________________. It involves products that are low
risk and low involvement purchases such as snacks, drinks, and other inexpensive purchases.
Answer: convenience
Question 8: _______________ is another category of product and includes items such as computers,
home appliances, or clothing that involves more time and effort in making a decision.
Answer: Shopping
Page 1
, Question 9: ________________ is a third category of product and could include items such as designer
goods, gourmet cooking products, or high-end cosmetics.
Answer: Specialty Products
Question 10: The final category of product is ___________________ which are those products a
consumer is forced to purchase for the first time. More time and effort is spent in learning about the
product or service they now need.
Answer: unsought products
Question 11: this is an example of which category of product? For example, college graduates realize
they must furnish their new apartment with appliances. This would be their first purchase of these
products and would require in-depth research in learning about the various options available. The level
of involvement will be _________ because of the risk and cost involved. They will depend on different
sources to learn about the options available before making a purchase.
Answer: unsought products high
Question 12: The various components that make up a product are the _________(3)__________
Answer: warranty, packaging, and the company brand.
Question 13: The warranty, even though not a glamorous part of a product, can be a
____________________________.
Answer: point of differentiation
Question 14: ___________ warranty which is usually meant for products of convenience. Even though it
is not stated on the package, it is assumed that the company produces a good product and the consumer
can be assumed the product is acceptable.
Answer: implied
Question 15: ____________ warranty indicates the company stands behind the product and will
provide a remedy if there is a problem. A confident warranty can also strengthen a company's
________.
Answer: written brand
Page 2
