MKT 3401 Module 2 Questions with Correct Answers (Grade A+)
Question 1: module essays
Answer: module essays
Question 2: It is how a company is seen by consumers and the public.
Answer: corporate branding
Question 3: this is an example of? Papa John's brand was damaged not because of a poor pizza, but
because his negative personal brand impacted the once-popular company brand. That is why the role of
a brand manager is important to the overall corporate brand.
Answer: corporate branding It is critical to realize the individuals who manage or who work for companies
become extensions of the brand and can impact the public perception of the brand. They, too, must
remember that if their personal brand becomes flawed, that becomes a direct reflection on a company's
brand.
Question 4: is responsible for making the type of decisions that will help create a brand that resonates
with the public and consumers. Many of these decisions can be made by understanding why managing
a brand is important.
Answer: brand manager
Question 5: what are the 3 objectives of branding?
Answer: The first is identification(most important). The second objective of branding is repeat sales. The
third objective of branding is the introduction of new products.
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, Question 6: What can be done to make the brand name recognizable, how can the brand stand out in a
highly competitive environment and what will make the brand memorable? If you sell apparel, sports
drinks, cars, computers, vacations or online services, you might use adverting to showcase the
advantages and attraction of your product or service. The logo, the color, the mascot, the jingle, the
slogan — they all come together to help define a brand.
Answer: identification (the first objective of branding)
Question 7: this is an example of? Many years ago, McDonald's began removing their name,
"McDonald's", and substituting it with the logo of the Golden Arches. This is not required for a
company to be successful, but it does show _________________________ and how it can be attractive to
customers when they are making decisions.
Answer: logo the power and impact that identification can have
Question 8: this is an example of? Apple has used the color white as its primary marketing color. When
you see white headphones, you know it is an Apple product.
Answer: color as a source identifier for companies The color a company decides to use is incorporated into
the many aspects of marketing to create brand consistency
Question 9: this is an example of? LSU is one of hundreds of universities, but one way they are highly
identifiable is by their signature colors of purple and gold. This is a common way for colleges to help
market themselves in the fiercely competitive arena of higher education.
Answer: color as a source identifier for universities
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Question 1: module essays
Answer: module essays
Question 2: It is how a company is seen by consumers and the public.
Answer: corporate branding
Question 3: this is an example of? Papa John's brand was damaged not because of a poor pizza, but
because his negative personal brand impacted the once-popular company brand. That is why the role of
a brand manager is important to the overall corporate brand.
Answer: corporate branding It is critical to realize the individuals who manage or who work for companies
become extensions of the brand and can impact the public perception of the brand. They, too, must
remember that if their personal brand becomes flawed, that becomes a direct reflection on a company's
brand.
Question 4: is responsible for making the type of decisions that will help create a brand that resonates
with the public and consumers. Many of these decisions can be made by understanding why managing
a brand is important.
Answer: brand manager
Question 5: what are the 3 objectives of branding?
Answer: The first is identification(most important). The second objective of branding is repeat sales. The
third objective of branding is the introduction of new products.
Page 1
, Question 6: What can be done to make the brand name recognizable, how can the brand stand out in a
highly competitive environment and what will make the brand memorable? If you sell apparel, sports
drinks, cars, computers, vacations or online services, you might use adverting to showcase the
advantages and attraction of your product or service. The logo, the color, the mascot, the jingle, the
slogan — they all come together to help define a brand.
Answer: identification (the first objective of branding)
Question 7: this is an example of? Many years ago, McDonald's began removing their name,
"McDonald's", and substituting it with the logo of the Golden Arches. This is not required for a
company to be successful, but it does show _________________________ and how it can be attractive to
customers when they are making decisions.
Answer: logo the power and impact that identification can have
Question 8: this is an example of? Apple has used the color white as its primary marketing color. When
you see white headphones, you know it is an Apple product.
Answer: color as a source identifier for companies The color a company decides to use is incorporated into
the many aspects of marketing to create brand consistency
Question 9: this is an example of? LSU is one of hundreds of universities, but one way they are highly
identifiable is by their signature colors of purple and gold. This is a common way for colleges to help
market themselves in the fiercely competitive arena of higher education.
Answer: color as a source identifier for universities
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