TEST BANK For Consumer Behaviour: Buying,
b b b b b
bHaving,andBeing, Canadian Edition, 9th Edition,
b b b b b b
b2024by Michael R. Solomon Chapters 1 - 15
b b b b b b b b
,ConsumerBehaviour:Buying,Having,andBeing,Cdn.9e(Solomon) Chapter 1 b b b b b b b b b b
b An Introduction to Consumer Behaviour
b b b b
1) In studying consumers like Gail, acollegestudent, marketers often find it useful to learn their
b b b b b b b b b b b b b b b
binterests in music or clothing, how they spend their leisure time, and even their attitudes about social
b b b b b b b b b b b b b b b b
bissues, to be able to categorize consumers according to their lifestyles. This sort of information is
b b b b b b b b b b b b b b b
bcalled:
A) core values. b
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
b b
Type: MC b PageRef:2 b b
bSkill: Application b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
2) Tina, asupervisor of displays for Sears Canada, knows that attractivedisplays can generate
b b b b b b b b b b b b b
badditional sales of particular items. From a marketer's perspective, this is:
b b b b b b b b b b
A) a purchase issue.
b b
B) a post purchase issue.
b b b
C) merchandising complexity. b
D) a loss leader.
b b
ANSWER: A b
Type: MC b PageRef:3 b b
bSkill: Application b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
b b b b b b b b b b b b b b b b b
bcustomers are not recommending his company to their friends. For John, this problem is a:
b b b b b b b b b b b b b b
A) purchase issue. b
,B) demographic problem. b
C) prepurchaseissue. b
D) postpurchaseissue.
b b
bANSWER: D b
Type: MC
b PageRef:3 b b
bSkill: Application
b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
, 4) Theexpanded view of the exchangethat includes theissues that influencetheconsumer
b b b b b b b b b b b b b
bbefore, during, and after a purchase is called:
b b b b b b b
A) the value. b
B) thestrategic focus. b b
C) the pre-sell strategy.b b
D) theconsumptionprocess. b b
bANSWER: D b
Type: MC b PageRef:3 b b
bSkill: Concept b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
5) Gail decides to take a break from studying and goes online to check things out. She connects with
b b b b b b b b b b b b b b b b b
bone of the product discussion groups that she participates in. This is an example of a:
b b b b b b b b b b b b b b b
A) lifestyle discussion. b
B) brand competition. b
C) consumption community. b
D) marketplacecompetition. b
bANSWER: C b
Type: MC b PageRef:2 b b
bSkill: Application b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
6) If aproduct succeeds in satisfying needs and is purchased over and over again, it most likely has
b b b b b b b b b b b b b b b b b
battained:
A) product separation. b
B) brand loyalty. b
C) lifestyle variation. b
D) purchase conception. b
ANSWER: B b
Type: MC b PageRef:2 b b
bSkill: Concept b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
b b b b b
bHaving,andBeing, Canadian Edition, 9th Edition,
b b b b b b
b2024by Michael R. Solomon Chapters 1 - 15
b b b b b b b b
,ConsumerBehaviour:Buying,Having,andBeing,Cdn.9e(Solomon) Chapter 1 b b b b b b b b b b
b An Introduction to Consumer Behaviour
b b b b
1) In studying consumers like Gail, acollegestudent, marketers often find it useful to learn their
b b b b b b b b b b b b b b b
binterests in music or clothing, how they spend their leisure time, and even their attitudes about social
b b b b b b b b b b b b b b b b
bissues, to be able to categorize consumers according to their lifestyles. This sort of information is
b b b b b b b b b b b b b b b
bcalled:
A) core values. b
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
b b
Type: MC b PageRef:2 b b
bSkill: Application b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
2) Tina, asupervisor of displays for Sears Canada, knows that attractivedisplays can generate
b b b b b b b b b b b b b
badditional sales of particular items. From a marketer's perspective, this is:
b b b b b b b b b b
A) a purchase issue.
b b
B) a post purchase issue.
b b b
C) merchandising complexity. b
D) a loss leader.
b b
ANSWER: A b
Type: MC b PageRef:3 b b
bSkill: Application b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
b b b b b b b b b b b b b b b b b
bcustomers are not recommending his company to their friends. For John, this problem is a:
b b b b b b b b b b b b b b
A) purchase issue. b
,B) demographic problem. b
C) prepurchaseissue. b
D) postpurchaseissue.
b b
bANSWER: D b
Type: MC
b PageRef:3 b b
bSkill: Application
b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
, 4) Theexpanded view of the exchangethat includes theissues that influencetheconsumer
b b b b b b b b b b b b b
bbefore, during, and after a purchase is called:
b b b b b b b
A) the value. b
B) thestrategic focus. b b
C) the pre-sell strategy.b b
D) theconsumptionprocess. b b
bANSWER: D b
Type: MC b PageRef:3 b b
bSkill: Concept b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
5) Gail decides to take a break from studying and goes online to check things out. She connects with
b b b b b b b b b b b b b b b b b
bone of the product discussion groups that she participates in. This is an example of a:
b b b b b b b b b b b b b b b
A) lifestyle discussion. b
B) brand competition. b
C) consumption community. b
D) marketplacecompetition. b
bANSWER: C b
Type: MC b PageRef:2 b b
bSkill: Application b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
6) If aproduct succeeds in satisfying needs and is purchased over and over again, it most likely has
b b b b b b b b b b b b b b b b b
battained:
A) product separation. b
B) brand loyalty. b
C) lifestyle variation. b
D) purchase conception. b
ANSWER: B b
Type: MC b PageRef:2 b b
bSkill: Concept b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
