COM 275 STUDY GUIDE Questions with Correct Answers (Grade
A+)
Question 1: What is a health communication campaign?
Answer: A planned set of messages designed to influence people's health behaviors (like anti-smoking ads)
Question 2: How can advertising positively affect health?
Answer: It can promote healthy habits like exercise, dieting, or quitting smoking
Question 3: How can advertising negatively affect health?
Answer: It can promote unhealthy behaviors like drinking, junk food, or unrealistic body standards
Question 4: What are key characteristics of a successful campaign?
Answer: Clear message, targets the right audience, repeated exposure, emotional/relatable
Question 5: Why do campaigns fail?
Answer: Message is confusing, not relatable, not enough exposure, or overshadowed by other media
Question 6: What is the Risk Learning Model?
Answer: People learn what behaviors are risky by watching media
Question 7: What is the Stereotype Priming Model?
Answer: Media activates stereotypes that influence people's behavior without them realizing it
Question 8: What is media advocacy?
Answer: Using media to push for public or policy change
Question 9: What is edutainment?
Answer: Entertainment that also teaches (like shows with health messages)
Question 10: What is the "old view" of entertainment?
Answer: Media has strong effects on everyone
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, Question 11: What is the "new view"?
Answer: People actively choose media based on needs and preferences
Question 12: What is Mood Management Theory?
Answer: People choose media to improve or change their mood
Question 13: Example of mood management?
Answer: Watching comedy when you're sad
Question 14: What is Disposition Theory?
Answer: You enjoy media more when you like the good characters and see bad characters lose
Question 15: What are the main types of entertainment content?
Answer: Drama (serious), comedy (funny), sports (competition/excitement)
Question 16: What is arousal jog?
Answer: Keeps your attention and excitement going
Question 17: What is excitation transfer?
Answer: Your excitement builds and makes later moments feel more intense
Question 18: What did Message System Analysis find?
Answer: TV contains a lot of violence
Question 19: What did the National Television Violence Study (NTVS) find?
Answer: Media violence is often unrealistic and lacks consequences
Question 20: What is high-risk violent content?
Answer: Violence shown as justified, without punishment, or done by attractive characters
Question 21: What are the 5 mechanisms of media violence effects?
Answer: Imitation, desensitization, fear, arousal, priming
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A+)
Question 1: What is a health communication campaign?
Answer: A planned set of messages designed to influence people's health behaviors (like anti-smoking ads)
Question 2: How can advertising positively affect health?
Answer: It can promote healthy habits like exercise, dieting, or quitting smoking
Question 3: How can advertising negatively affect health?
Answer: It can promote unhealthy behaviors like drinking, junk food, or unrealistic body standards
Question 4: What are key characteristics of a successful campaign?
Answer: Clear message, targets the right audience, repeated exposure, emotional/relatable
Question 5: Why do campaigns fail?
Answer: Message is confusing, not relatable, not enough exposure, or overshadowed by other media
Question 6: What is the Risk Learning Model?
Answer: People learn what behaviors are risky by watching media
Question 7: What is the Stereotype Priming Model?
Answer: Media activates stereotypes that influence people's behavior without them realizing it
Question 8: What is media advocacy?
Answer: Using media to push for public or policy change
Question 9: What is edutainment?
Answer: Entertainment that also teaches (like shows with health messages)
Question 10: What is the "old view" of entertainment?
Answer: Media has strong effects on everyone
Page 1
, Question 11: What is the "new view"?
Answer: People actively choose media based on needs and preferences
Question 12: What is Mood Management Theory?
Answer: People choose media to improve or change their mood
Question 13: Example of mood management?
Answer: Watching comedy when you're sad
Question 14: What is Disposition Theory?
Answer: You enjoy media more when you like the good characters and see bad characters lose
Question 15: What are the main types of entertainment content?
Answer: Drama (serious), comedy (funny), sports (competition/excitement)
Question 16: What is arousal jog?
Answer: Keeps your attention and excitement going
Question 17: What is excitation transfer?
Answer: Your excitement builds and makes later moments feel more intense
Question 18: What did Message System Analysis find?
Answer: TV contains a lot of violence
Question 19: What did the National Television Violence Study (NTVS) find?
Answer: Media violence is often unrealistic and lacks consequences
Question 20: What is high-risk violent content?
Answer: Violence shown as justified, without punishment, or done by attractive characters
Question 21: What are the 5 mechanisms of media violence effects?
Answer: Imitation, desensitization, fear, arousal, priming
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