COM 275 FINAL - Tamborini Questions with Correct Answers
(Grade A+)
Question 1: Media effects on health
Answer: negative health outcomes in advertising and entertainment
Question 2: media health effects studies
Answer: tobacco, alcohol, prescription drugs, food
Question 3: tobacco in media
Answer: strong link to negative effects
Question 4: alcohol in media
Answer: moderate link to negative effects focus on: adolescent drinking, increased consumption/drunk
driving
Question 5: Prescription drug use in media
Answer: least evidence of negative effects
Question 6: food in media
Answer: mixed evidence of negative effects
Question 7: television health and risk
Answer: smoking and drinking shown, sexual activity increasing, "thin standard" for women
Question 8: film health and risk
Answer: smoking and drinking often portrayed, drug use less often portrayed
Question 9: health news agenda setting
Answer: framing thought to impact policy makers and policy
Question 10: health and the internet
Answer: health related searches are most common, validity of info is not checked by users
Page 1
, Question 11: health campaign
Answer: purposive attempt to inform, persuade, or motivate behavior changes in a relatively well defined
and large audience generally for non-commercial benefits to either the individual and/or society at large
Question 12: risk learning models
Answer: messages impart new info health risks, and behaviors that minimize those risks -Severity
-Vulnerability -Response Efficacy -Self-Efficacy
Question 13: risk learning models - severity
Answer: severe consequences of risky behavior
Question 14: risk learning models - vulnerability
Answer: ease of contracting a disease
Question 15: risk learning model - response efficacy
Answer: protective behaviors reduce or cure disease
Question 16: risk learning model - self efficacy
Answer: choose effectiveness of protective behavior
Question 17: stereotyping priming models
Answer: messages prime preexisting stereotypes
Question 18: What is a campaign?
Answer: A purposive attempt to: -inform, persuade, or motivate behavior changes -in a relatively
well-defined and large audience -generally for non-commercial benefits to either the individual and/or
society at large -often complemented by interpersonal support
Question 19: why campaigns fail
Answer: audience selection attention, barriers to audience, perceptions, unsophisticated audience-targeting
techniques, unrealistic goals, lack of clear criteria for success
Question 20: media health education - advocacy
Answer: public health agent attempts to focus media on health issues to effect social or public policy
Page 2
(Grade A+)
Question 1: Media effects on health
Answer: negative health outcomes in advertising and entertainment
Question 2: media health effects studies
Answer: tobacco, alcohol, prescription drugs, food
Question 3: tobacco in media
Answer: strong link to negative effects
Question 4: alcohol in media
Answer: moderate link to negative effects focus on: adolescent drinking, increased consumption/drunk
driving
Question 5: Prescription drug use in media
Answer: least evidence of negative effects
Question 6: food in media
Answer: mixed evidence of negative effects
Question 7: television health and risk
Answer: smoking and drinking shown, sexual activity increasing, "thin standard" for women
Question 8: film health and risk
Answer: smoking and drinking often portrayed, drug use less often portrayed
Question 9: health news agenda setting
Answer: framing thought to impact policy makers and policy
Question 10: health and the internet
Answer: health related searches are most common, validity of info is not checked by users
Page 1
, Question 11: health campaign
Answer: purposive attempt to inform, persuade, or motivate behavior changes in a relatively well defined
and large audience generally for non-commercial benefits to either the individual and/or society at large
Question 12: risk learning models
Answer: messages impart new info health risks, and behaviors that minimize those risks -Severity
-Vulnerability -Response Efficacy -Self-Efficacy
Question 13: risk learning models - severity
Answer: severe consequences of risky behavior
Question 14: risk learning models - vulnerability
Answer: ease of contracting a disease
Question 15: risk learning model - response efficacy
Answer: protective behaviors reduce or cure disease
Question 16: risk learning model - self efficacy
Answer: choose effectiveness of protective behavior
Question 17: stereotyping priming models
Answer: messages prime preexisting stereotypes
Question 18: What is a campaign?
Answer: A purposive attempt to: -inform, persuade, or motivate behavior changes -in a relatively
well-defined and large audience -generally for non-commercial benefits to either the individual and/or
society at large -often complemented by interpersonal support
Question 19: why campaigns fail
Answer: audience selection attention, barriers to audience, perceptions, unsophisticated audience-targeting
techniques, unrealistic goals, lack of clear criteria for success
Question 20: media health education - advocacy
Answer: public health agent attempts to focus media on health issues to effect social or public policy
Page 2
