WGU C201 EXAM REVIEW QUESTIONS AND
CORRECT ANSWERS
◉ What three factors should be addressed in a successful marketing
plan?
Answer: Target Market, Sales Revenue Goals and Plan
Implementation Timeline
◉ Which three characteristics are measured in demographic
segmentation?
Answer: Race & Ethnicity, Income and Household Size
◉ In which three ways does business-buying behavior differ from
consumer-buying behavior?
Answer: A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
◉ Which three factors suggest a product should be marketed as a
specialty product?
Answer: Priced high
Purchased infrequently
,Available from a small number of retail outlets
◉ With which two types of products does a marketing strategy rely
on advertising more than personal selling?
Answer: Accessories to primary products
Consumable supplies
◉ After years of marketing a body lotion, a cosmetics company
begins promoting the lotion as an insect repellent as well.In which
three product life cycle extension strategies did this company
engage?
Answer: Adding new users, finding new uses for the product,
increasing frequency of use.
◉ What are three qualities of strong brand equity?
Answer: Awareness, Loyalty and favorable images
◉ A customer intends to purchase her favorite cereal. It is out of
stock, so she purchases an alternative brand of cereal instead.Which
stage of brand loyalty is this customer in?
Answer: brand preference
,◉ Which manufacturer distribution model is enhanced by the
shipping and tracking capabilities of a global package delivery
service?
Answer: Direct
◉ Which three tasks are key responsibilities of operations
managers?
Answer: Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
◉ Which two characteristics does a Just-In-Time (JIT) System have?
Answer: Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in
operations activities.
◉ Which aspect of operations management do the ISO 9000
standards address?
Answer: Establishment of effective quality systems
◉ Which manufacturing model uses technology to produce small
runs of customized products cost effectively?
Answer: Flexible
, ◉ Which two of the following distribution channels would take title
of the products they handle?
Answer: Limited-function merchant wholesaler
Full-function merchant wholesaler
◉ Which economic graph is used by organizations to regulate
production by predicting the amount of product buyers will
purchase at different prices?
Answer: Demand Curve
◉ Which two factors drive demand in a microeconomic system?
Answer: Price of substitute goods
Customer preference
◉ How does a sudden shortage of a commodity product affect the
immediate demand for the product at its current price?
Answer: Demand increases
◉ Which two impacts result from a nation's increase in
productivity?
Answer: Economy expands
Personal wealth increases
CORRECT ANSWERS
◉ What three factors should be addressed in a successful marketing
plan?
Answer: Target Market, Sales Revenue Goals and Plan
Implementation Timeline
◉ Which three characteristics are measured in demographic
segmentation?
Answer: Race & Ethnicity, Income and Household Size
◉ In which three ways does business-buying behavior differ from
consumer-buying behavior?
Answer: A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
◉ Which three factors suggest a product should be marketed as a
specialty product?
Answer: Priced high
Purchased infrequently
,Available from a small number of retail outlets
◉ With which two types of products does a marketing strategy rely
on advertising more than personal selling?
Answer: Accessories to primary products
Consumable supplies
◉ After years of marketing a body lotion, a cosmetics company
begins promoting the lotion as an insect repellent as well.In which
three product life cycle extension strategies did this company
engage?
Answer: Adding new users, finding new uses for the product,
increasing frequency of use.
◉ What are three qualities of strong brand equity?
Answer: Awareness, Loyalty and favorable images
◉ A customer intends to purchase her favorite cereal. It is out of
stock, so she purchases an alternative brand of cereal instead.Which
stage of brand loyalty is this customer in?
Answer: brand preference
,◉ Which manufacturer distribution model is enhanced by the
shipping and tracking capabilities of a global package delivery
service?
Answer: Direct
◉ Which three tasks are key responsibilities of operations
managers?
Answer: Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
◉ Which two characteristics does a Just-In-Time (JIT) System have?
Answer: Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in
operations activities.
◉ Which aspect of operations management do the ISO 9000
standards address?
Answer: Establishment of effective quality systems
◉ Which manufacturing model uses technology to produce small
runs of customized products cost effectively?
Answer: Flexible
, ◉ Which two of the following distribution channels would take title
of the products they handle?
Answer: Limited-function merchant wholesaler
Full-function merchant wholesaler
◉ Which economic graph is used by organizations to regulate
production by predicting the amount of product buyers will
purchase at different prices?
Answer: Demand Curve
◉ Which two factors drive demand in a microeconomic system?
Answer: Price of substitute goods
Customer preference
◉ How does a sudden shortage of a commodity product affect the
immediate demand for the product at its current price?
Answer: Demand increases
◉ Which two impacts result from a nation's increase in
productivity?
Answer: Economy expands
Personal wealth increases
