SAFE AGILE PRODUCT MANAGEMENT APM
COMPREHENSIVE STUDY GUIDE
◉ T or F? PM supports all product aspects
Answer: True - Acts as marketing, contact for sales, reviews legal
agreements, responses to service requests, manages value steam
economics
◉ PMs rely on ___ for development facing concerns
Answer: Product Owners
◉ Four dimensions of product management stakeholders
Answer: Business goals, getting it off the shelf (shipped), getting it
built and leveraging support
◉ ____________ ____________ is an iterative solution development process
that promotes a holistic approach to delighting all stakeholders
Answer: Design thinking
◉ Desirable, sustainable, feasible and _________ are the four areas of
design thinking
Answer: viable
,◉ Driving product strategy and execution, communicating vision,
managing program backlog all have to do with what APM area?
Answer: Feasible
◉ What are the 2 populations of Geoffrey Moore's Crossing the
Chasm?
Answer: Early adopters and late adopters
◉ What is Design Thinking's double diamond?
Answer: Understand the problem, design the right solution
◉ What are the two steps of Understanding the Problem in Design
Thinking?
Answer: Discover (diverge), Define (converge)
◉ What the two steps of Designing the right solution in Design
thinking?
Answer: Develop (diverge), Deliver (Converge)
◉ Focuses on the who, what and why, Determines concepts,
opinions and values, assesses value provided and what
internal/external customers will pay, influences marketing and sales
is what research area?
,Answer: Market Research
◉ Focuses on the how, observes and evaluates what customers and
users do, determines how customers use or will use the product,
influences capabilities and features is what research area?
Answer: User research
◉ What research area generally aligns to long-term product
development planning horizons?
Answer: Market research
◉ T or F. Continuous exploration is market research
Answer: True
◉ What are the 5 populations of diffusion of innovation?
Answer: Innovators, early adopters, early majority, later majority
and laggards
◉ What kind of data is: Previously collected and published data, and
may or may not address specific questions
Answer: Secondary data
, ◉ What kind of data is: custom designed and implemented to
answer specific questions as best as possible?
Answer: Primary data
◉ Usage analytics/product telemetry, government data and libraries
are all examples of what kind of data?
Answer: Secondary data
◉ A/B testing, questionnaires/surveys are examples of what kind of
Primary data?
Answer: Quantitative
◉ SImple surveys, Gemba, innovation games and trade studies are
examples of what kind of Primary Data?
Answer: Qualitative
◉ What of these are considered user research: Usage analytics,
government data, libraries, syndicated/private data?
Answer: syndicated/private data
◉ Which of these are considered secondary market research? Choice
modeling, conjoint analysis, questionnaires/surveys or A/B testing?
Answer: None - they are all primary market research
COMPREHENSIVE STUDY GUIDE
◉ T or F? PM supports all product aspects
Answer: True - Acts as marketing, contact for sales, reviews legal
agreements, responses to service requests, manages value steam
economics
◉ PMs rely on ___ for development facing concerns
Answer: Product Owners
◉ Four dimensions of product management stakeholders
Answer: Business goals, getting it off the shelf (shipped), getting it
built and leveraging support
◉ ____________ ____________ is an iterative solution development process
that promotes a holistic approach to delighting all stakeholders
Answer: Design thinking
◉ Desirable, sustainable, feasible and _________ are the four areas of
design thinking
Answer: viable
,◉ Driving product strategy and execution, communicating vision,
managing program backlog all have to do with what APM area?
Answer: Feasible
◉ What are the 2 populations of Geoffrey Moore's Crossing the
Chasm?
Answer: Early adopters and late adopters
◉ What is Design Thinking's double diamond?
Answer: Understand the problem, design the right solution
◉ What are the two steps of Understanding the Problem in Design
Thinking?
Answer: Discover (diverge), Define (converge)
◉ What the two steps of Designing the right solution in Design
thinking?
Answer: Develop (diverge), Deliver (Converge)
◉ Focuses on the who, what and why, Determines concepts,
opinions and values, assesses value provided and what
internal/external customers will pay, influences marketing and sales
is what research area?
,Answer: Market Research
◉ Focuses on the how, observes and evaluates what customers and
users do, determines how customers use or will use the product,
influences capabilities and features is what research area?
Answer: User research
◉ What research area generally aligns to long-term product
development planning horizons?
Answer: Market research
◉ T or F. Continuous exploration is market research
Answer: True
◉ What are the 5 populations of diffusion of innovation?
Answer: Innovators, early adopters, early majority, later majority
and laggards
◉ What kind of data is: Previously collected and published data, and
may or may not address specific questions
Answer: Secondary data
, ◉ What kind of data is: custom designed and implemented to
answer specific questions as best as possible?
Answer: Primary data
◉ Usage analytics/product telemetry, government data and libraries
are all examples of what kind of data?
Answer: Secondary data
◉ A/B testing, questionnaires/surveys are examples of what kind of
Primary data?
Answer: Quantitative
◉ SImple surveys, Gemba, innovation games and trade studies are
examples of what kind of Primary Data?
Answer: Qualitative
◉ What of these are considered user research: Usage analytics,
government data, libraries, syndicated/private data?
Answer: syndicated/private data
◉ Which of these are considered secondary market research? Choice
modeling, conjoint analysis, questionnaires/surveys or A/B testing?
Answer: None - they are all primary market research
