MKT202 Chap 1 + 2 + 3 Exam With
Complete Solutions
There are several reasons why the services sector is increasing in almost
all countries around the world. Which is not one of the contributing
reasons?
a. The knowledge-based industries are growing.
b. Countries are less dependent on agriculture.
c. Some manufacturing firms are now focusing on marketing services as
well.
d. The construction and manufacturing industries are booming.
e. More companies are outsourcing some of their service components. -
ANSWER d
Service markets are shaped by all of the following except ____________.
a. government policies
b. social changes
c. global economic change
d. business trends
e. advances in information technology - ANSWER c
The following are all business trends transforming service markets except
____________.
a. push to increase shareholder value
b. growth of franchising
c. new agreements on trade in services
d. marketing emphasis by non-profit organizations
e. focus on quality and customer satisfaction - ANSWER c
The three broad categories of things processed in services are
____________, ____________, and ____________.
a. people; physical objects; data
, b. people; organizations; documents
c. people; data; projects
d. physical objects; data; documents
e. physical objects; organizations - ANSWER a
The two considerations used to categorize service are ____________ and
____________.
a. promotion versus place; price versus product
b. place versus time; people versus ideas
c. place versus people; time versus money
d. people versus possession; tangible versus intangible
e. people versus intangible; tangible versus possession - ANSWER d
A useful way to distinguish between goods and services is to place them on
a continuum from ____________ to ____________.
a. practical; impractical
b. tangible-dominant; intangible-dominant
c. low; high
d. reliable; unreliable
e. prepared; unprepared - ANSWER b
Which of the following is an example of co-production?
a. Withdrawing from an ATM.
b. Eating fast food.
c. Touring an aquarium.
d. Buying a stereo.
Selling items on eBay - ANSWER a
Customers being turned away or having to wait is an implication of which
aspect of services?
a. People may be a part of the service experience.
b. Intangible elements usually dominate value creation.
c. Services are often difficult to visualize and understand.
d. Customers may be involved in co-production.
e. Most services cannot be inventoried. - ANSWER e
The three additional Ps of services marketing that extend the original four
Ps of marketing are _____________, _____________, and
_____________.
a. product; price; place; promotion
Complete Solutions
There are several reasons why the services sector is increasing in almost
all countries around the world. Which is not one of the contributing
reasons?
a. The knowledge-based industries are growing.
b. Countries are less dependent on agriculture.
c. Some manufacturing firms are now focusing on marketing services as
well.
d. The construction and manufacturing industries are booming.
e. More companies are outsourcing some of their service components. -
ANSWER d
Service markets are shaped by all of the following except ____________.
a. government policies
b. social changes
c. global economic change
d. business trends
e. advances in information technology - ANSWER c
The following are all business trends transforming service markets except
____________.
a. push to increase shareholder value
b. growth of franchising
c. new agreements on trade in services
d. marketing emphasis by non-profit organizations
e. focus on quality and customer satisfaction - ANSWER c
The three broad categories of things processed in services are
____________, ____________, and ____________.
a. people; physical objects; data
, b. people; organizations; documents
c. people; data; projects
d. physical objects; data; documents
e. physical objects; organizations - ANSWER a
The two considerations used to categorize service are ____________ and
____________.
a. promotion versus place; price versus product
b. place versus time; people versus ideas
c. place versus people; time versus money
d. people versus possession; tangible versus intangible
e. people versus intangible; tangible versus possession - ANSWER d
A useful way to distinguish between goods and services is to place them on
a continuum from ____________ to ____________.
a. practical; impractical
b. tangible-dominant; intangible-dominant
c. low; high
d. reliable; unreliable
e. prepared; unprepared - ANSWER b
Which of the following is an example of co-production?
a. Withdrawing from an ATM.
b. Eating fast food.
c. Touring an aquarium.
d. Buying a stereo.
Selling items on eBay - ANSWER a
Customers being turned away or having to wait is an implication of which
aspect of services?
a. People may be a part of the service experience.
b. Intangible elements usually dominate value creation.
c. Services are often difficult to visualize and understand.
d. Customers may be involved in co-production.
e. Most services cannot be inventoried. - ANSWER e
The three additional Ps of services marketing that extend the original four
Ps of marketing are _____________, _____________, and
_____________.
a. product; price; place; promotion
