GB 350 ALL REVIEW TIPS ANSWERS AND
QUESTIONS SET A+
✔✔Type of Reference groups - ✔✔direct
indirect
✔✔Direct reference group - ✔✔face-to-face membership
✔✔Primary, Direct reference group - ✔✔small informal group
✔✔Secondary, Direct reference group - ✔✔large formal group
✔✔Indirect - ✔✔nonmembership
✔✔Indirect, Aspirational reference group - ✔✔group someone wants to join
✔✔Indirect, Non-aspirational reference group - ✔✔group someone wants to avoid being
identified
✔✔Jared is a member of a student organization on campus. The group has scheduled
meeting times, expectations for attendance and standards for acceptable behavior.
What type of reference group is Jared in?
A. Aspirational
B. Secondary
C. Primary
D. Non-aspirationa - ✔✔B. Secondary
✔✔Individual/Psychological Influences on Consumer Decisions - ✔✔-personality/traits
-perception
-motivation
-learning
-beliefs & attitudes
✔✔Meyers-Briggs Personality Profile - ✔✔-Extraversion/Introversion
, -Sensing/Intuitive
-Thinking/Feeling
-Judging/Perceiving
✔✔Extraversion/Introversion - ✔✔energy from interaction/energy from solitude
✔✔Sensing/Intuitive - ✔✔Realism/Potential possibility
✔✔Thinking/Feeling - ✔✔logic/relationships
✔✔Judging/Perceiving - ✔✔structured/fluid
✔✔Promotion focus = - ✔✔gains and rewards
✔✔Prevention focus = - ✔✔losses and uncertainty avoidance
✔✔Perception - ✔✔-selective exposure
-selective distortion
-selective retention
✔✔Selective exposure - ✔✔consumer notices certain stimuli and ignores others
✔✔Selective distortion - ✔✔consumer changes or distorts information that conflicts with
feelings/beliefs
✔✔Selective retention - ✔✔Consumer remembers only that information that supports
personal beliefs
✔✔Self-actualization needs - ✔✔self-development and realization
✔✔Esteem needs: - ✔✔self-esteem
recognition
status
✔✔Social needs: - ✔✔sense of belonging and love
✔✔Safety needs: - ✔✔security and protection
✔✔Physiological needs: - ✔✔hunger and thirst
✔✔Consumer Motivations - ✔✔self-actualization
esteem
social
safety
QUESTIONS SET A+
✔✔Type of Reference groups - ✔✔direct
indirect
✔✔Direct reference group - ✔✔face-to-face membership
✔✔Primary, Direct reference group - ✔✔small informal group
✔✔Secondary, Direct reference group - ✔✔large formal group
✔✔Indirect - ✔✔nonmembership
✔✔Indirect, Aspirational reference group - ✔✔group someone wants to join
✔✔Indirect, Non-aspirational reference group - ✔✔group someone wants to avoid being
identified
✔✔Jared is a member of a student organization on campus. The group has scheduled
meeting times, expectations for attendance and standards for acceptable behavior.
What type of reference group is Jared in?
A. Aspirational
B. Secondary
C. Primary
D. Non-aspirationa - ✔✔B. Secondary
✔✔Individual/Psychological Influences on Consumer Decisions - ✔✔-personality/traits
-perception
-motivation
-learning
-beliefs & attitudes
✔✔Meyers-Briggs Personality Profile - ✔✔-Extraversion/Introversion
, -Sensing/Intuitive
-Thinking/Feeling
-Judging/Perceiving
✔✔Extraversion/Introversion - ✔✔energy from interaction/energy from solitude
✔✔Sensing/Intuitive - ✔✔Realism/Potential possibility
✔✔Thinking/Feeling - ✔✔logic/relationships
✔✔Judging/Perceiving - ✔✔structured/fluid
✔✔Promotion focus = - ✔✔gains and rewards
✔✔Prevention focus = - ✔✔losses and uncertainty avoidance
✔✔Perception - ✔✔-selective exposure
-selective distortion
-selective retention
✔✔Selective exposure - ✔✔consumer notices certain stimuli and ignores others
✔✔Selective distortion - ✔✔consumer changes or distorts information that conflicts with
feelings/beliefs
✔✔Selective retention - ✔✔Consumer remembers only that information that supports
personal beliefs
✔✔Self-actualization needs - ✔✔self-development and realization
✔✔Esteem needs: - ✔✔self-esteem
recognition
status
✔✔Social needs: - ✔✔sense of belonging and love
✔✔Safety needs: - ✔✔security and protection
✔✔Physiological needs: - ✔✔hunger and thirst
✔✔Consumer Motivations - ✔✔self-actualization
esteem
social
safety
