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Summary

Samenvatting Branding

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-
Sold
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Pages
17
Uploaded on
14-07-2021
Written in
2020/2021

7.9 behaald door deze samenvatting! Deze samenvatting bevat alle informatie en lesstof die nodig is om het tentamen van Branding te behalen. Alle stof zijn uitkomstig uit de powerpoints van de college's. Er is ook extra leerstof vermeld, dit was afkomstig als 'tips' van de docenten (je moet dit goed kennen). Per hoofdstuk is alle informatie vermeld.

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Institution
Hogeschool Rotterdam (HR)
Course
Branding










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Written for

Institution
Hogeschool Rotterdam (HR)
Study
Global Marketing & Sales
Course
Branding
All documents for this subject (6)

Document information

Uploaded on
July 14, 2021
Number of pages
17
Written in
2020/2021
Type
Summary

Subjects

  • merkpositionering
  • eisen merkpositionering
  • merk
  • cbbe model
  • positioneren
  • merk definitie
  • identiteit
  • 6 merkwaarden
  • value compas
  • merk imago
  • rokeach waar
  • birkigt amp stadler
  • schematische uitleg cbbe model

Content preview

SAMENVATTING BRANDING




HOGESCHOOL ROTTERDAM BUSINESS SCHOOL 2020-2021Global Marketing & Sales – Leerjaar 1

,Lesopbouw (week 1  +\- 1,5 uur)
• Uitleg module
• Lesstof week 1
• Instructie case week 2 (huiswerk)

Lesopbouw (week 2, 3 en 4  +\- 2,5 uur)
• Presentaties van uitwerking case, incl feedback klasgenoten en docent)
• Bespreking uitwerking case, inclusief korte herhaling lesstof afgelopen week
• Lesstof actuele week
• Instructie volgende case (huiswerk)




1

, Inhoudsopgave
................................................................................................................................................................8
5.2. Schematische uitleg CBBE...............................................................................................................8




2
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Vak branding bundel - 2 samenvattingen
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2 2022
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Dedy Hogeschool Rotterdam
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