McQuivey C216 Capstone Task 1 - Spin and Spokes Market Strategy
Pollina McQuivey (Sonntag)
C216
Capstone, Task 1
Dr. Cynthia Strickland
McQuivey C216 Capstone Task 1 - Spin and Spokes Market Strategy
, McQuivey C216 Capstone Task 1 - Spin and Spokes Market Strategy
At Spin and Spokes, our mission is to make high-perform ance carbon fiber
bikes accessible to everyone, inspiring adventure, fitness, and joy for every rider.
We believe that everyone, from beginners to seasoned athletes, should have the
opportunity to experience the thrill and benefits of top-tier biking technology. To
achieve this, our objectives are to launch Spin and Spokes in four global markets
over the next 12 quarters, delivering quality bikes that riders can trust and building
a brand synonymous with excellence and reliability. We aim to create a community
of passionate cyclists who share our love for the sport and our commitment to
innovation and quality.
At Spin and Spokes, we target three main segments: recreation, mountain,
and speed. Our recreation bikes are designed for those who enjoy leisurely rides
and value comfort and ease of use. For adventure seekers and trail enthusiasts, our
mountain bikes are built to withstand rugged terrains and provide a thrilling ride.
Lastly, our speed segment caters to athletes and cycling enthusiasts who crave
high-performance bikes for racing and fast rides. By focusing on these segments,
we ensure that every rider, regardless of their preference or skill level, can find a
bike that meets their needs and enhances their riding experience.
1a.
Based on the sales performance overview, product alignment had a negative
impact in the recreation segment. My products failed to meet customer
expectations for comfort and affordabi lity, leading to competitors like Back to Bike
dominating with better-targeted features. As a result, I captured only a 14.72%
market share in recreation. To address this, I recommend redesigning recreational
bikes to include comfort-focused features such as relaxed frames, polymer seats,
McQuivey C216 Capstone Task 1 - Spin and Spokes Market Strategy
Pollina McQuivey (Sonntag)
C216
Capstone, Task 1
Dr. Cynthia Strickland
McQuivey C216 Capstone Task 1 - Spin and Spokes Market Strategy
, McQuivey C216 Capstone Task 1 - Spin and Spokes Market Strategy
At Spin and Spokes, our mission is to make high-perform ance carbon fiber
bikes accessible to everyone, inspiring adventure, fitness, and joy for every rider.
We believe that everyone, from beginners to seasoned athletes, should have the
opportunity to experience the thrill and benefits of top-tier biking technology. To
achieve this, our objectives are to launch Spin and Spokes in four global markets
over the next 12 quarters, delivering quality bikes that riders can trust and building
a brand synonymous with excellence and reliability. We aim to create a community
of passionate cyclists who share our love for the sport and our commitment to
innovation and quality.
At Spin and Spokes, we target three main segments: recreation, mountain,
and speed. Our recreation bikes are designed for those who enjoy leisurely rides
and value comfort and ease of use. For adventure seekers and trail enthusiasts, our
mountain bikes are built to withstand rugged terrains and provide a thrilling ride.
Lastly, our speed segment caters to athletes and cycling enthusiasts who crave
high-performance bikes for racing and fast rides. By focusing on these segments,
we ensure that every rider, regardless of their preference or skill level, can find a
bike that meets their needs and enhances their riding experience.
1a.
Based on the sales performance overview, product alignment had a negative
impact in the recreation segment. My products failed to meet customer
expectations for comfort and affordabi lity, leading to competitors like Back to Bike
dominating with better-targeted features. As a result, I captured only a 14.72%
market share in recreation. To address this, I recommend redesigning recreational
bikes to include comfort-focused features such as relaxed frames, polymer seats,
McQuivey C216 Capstone Task 1 - Spin and Spokes Market Strategy
