aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
Solution Manual for Introduction to Business Analytics,
1st Edition
By Vernon Richardson and Marcia Watson
Verified Chapter's 1 - 12 | Complete
aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
,aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
TABLE OF CONTENTS Qg Qg Qg
Chapter 1: Specify the Question: Using Business Analytics to Address Business Questions
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chapter 2: Obtain the Data: An Introduction to Business Data Sources
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chapter 3: Analyze the Data: Basic Statistics and Tools Required in Business Analytics
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chapter 4: Analyze the Data: Exploratory Business Analytics (Descriptive Analytics and Diagnostic
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Analytics)
Qg Qg Qg
Chapter 5: Analyze the Data: Confirmatory Business Analytics (Predictive Analytics and Prescriptive
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Analytics)
Qg Qg Qg
Chapter 6: Report the Results: Using Data Visualization
Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chapter 7: Marketing Analytics
Qg Qg Qg Qg Qg
Chapter 8: Accounting Analytics
Qg Qg Qg Qg Qg
Chapter 9: Financial Analytics
Qg Qg Qg Qg Qg
Chapter 10: Operations Analytics
Qg Qg Qg Qg Qg
Chapter 11: Advanced Business Analytics
Qg Qg Qg Qg Qg Qg
Chapter 12: Using the SOAR Analytics Model to Put It All Together: Three Capstone Projects
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
,aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
Chapter 1 End-of-Chapter Assignment Solutions
Qg Qg Qg Qg
Multiple Choice Questions
Qg Qg
1. (LO 1.1) A coordinated, standardized set of activities conducted by both people and equipment to
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
accomplish aspecific business task is called .
Qg Qg Q
g Qg Qg Qg Qg
a. business processes Qg
b. business analysis Qg
c. business procedure Qg
d. business value Qg
2. (LO 1.2) According to the information value chain, data combined with context is
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. Information.
b. Knowledge.
c. Insight.
d. Value.
3. (LO 1.5) Which phase of the SOAR analytics model addresses the proper way to communicate
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Qgresults to thedecision maker?
Qg Qg Q
g Qg
a. Specify the question Qg Qg
b. Obtain the data Qg Qg
c. Analyze the data Qg Qg
d. Report the results Qg Qg
4. (LO 1.5) Which phase of the SOAR analytics model involves finding the most appropriate data needed
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
to addressthe business question?
Qg Qg Q
g Qg Qg
a. Specify the question Qg Qg
b. Obtain the data Qg Qg
c. Analyze the data Qg Qg
d. Report the results Qg Qg
5. (LO 1.5) Which questions seek information about Tesla’s sales in the next quarter?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. What happened? What is happening?
Qg Qg Qg Qg
b. Why did it happen? What are the causes of past results?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
c. Will it happen in the future? What is the probability something will happen? Can we
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
forecast whatwill happen?
Qg Qg Q
g Qg
d. What should we do, based on what we expect will happen? How do we optimize our
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
performance basedon potential constraints?
Qg Qg Q
g Qg Qg
6. (LO 1.5) Which questions seek information on the routing of products from Queretaro, Mexico to
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chicago,United States in the last quarter?
Qg Q
g Qg Qg Qg Qg Qg
a. What happened? What is happening?
Qg Qg Qg Qg
b. Why did it happen? What are the causes of past results?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
c. Will it happen in the future? What is the probability something will happen? Can we
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
forecast what willhappen?
Qg Qg Qg Q
g
d. What should we do, based on what we expect will happen? How do we optimize our
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
performance basedon potential constraints?
Qg Qg Q
g Qg Qg
aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
,aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
7. (LO 1.5) Which questions ask why net income is increasing when revenues are decreasing,
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
counter toexpectations?
Qg Qg Q
g
a. What happened? What is happening? Qg Qg Qg Qg
b. Why did it happen? What are the causes of past results?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
c. Will it happen in the future? What is the probability something will happen? Can we
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
forecast what willhappen?
Qg Qg Qg Q
g
d. What should we do, based on what we expect will happen? How do we optimize our
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
performance basedon potential constraints?
Qg Qg Q
g Qg Qg
8. (LO 1.5) Which questions help managers understand how to organize future shipments based on
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
expecteddemand?
Qg Q
g
a. What happened? What is happening? Qg Qg Qg Qg
b. Why did it happen? What are the causes of past results?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
c. Will it happen in the future? What is the probability something will happen? Can we
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
forecast what willhappen?
Qg Qg Qg Q
g
d. What should we do, based on what we expect will happen? How do we optimize our
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
performancebased on potential constraints?
Qg Q
g Qg Qg Qg
9. (LO 1.5) Which term refers to the combined accuracy, validity, and consistency of data stored and
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Qgused overtime?
Qg Q
g
a. Data integrity Qg
b. Data overload Qg
c. Data value Qg
d. Information value Qg
10. (LO 1.3) A specialist who knows how to work with, manipulate, and statistically test data is a
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. decision maker. Qg
b. data scientist. Qg
c. data analyst. Qg
d. decision scientist. Qg
11. (LO 1.4) Which type of analysts predicts the amount of money that a company will receive from its
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
customers tohelp management evaluate future investments based on expected investment
Qg Qg Q
g Qg Qg Qg Qg Qg Qg Qg Qg
performance, such as investments in equipment or employee training?
Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. Marketing analyst Qg
b. Operations analyst Qg
c. Financial analyst Qg
d. Accounting analyst Qg
12. (LO 1.4) Which type of analyst addresses questions regarding tax and auditing?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. Marketing analyst Qg
b. Operations analyst Qg
c. Financial analyst Qg
d. Accounting analyst Qg
13. (LO 1.5) Suppose a company has timely product reviews that are available when needed, but the
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
reviews arebiased. These product reviews are which type of data?
Qg Qg Q
g Qg Qg Qg Qg Qg Qg Qg Qg
a. Reliable
b. Relevant
c. Curated
d. Consistent
© QgMcGraw QgHill QgLLC. QgAll Qgrights Qgreserved. QgNo Qgreproduction Qgor Qgdistribution Qgwithout Qgthe Qgprior Qgwritten Qgconsent Qgof QgMcGraw QgHill
QgLLC.
4
aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
Solution Manual for Introduction to Business Analytics,
1st Edition
By Vernon Richardson and Marcia Watson
Verified Chapter's 1 - 12 | Complete
aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
,aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
TABLE OF CONTENTS Qg Qg Qg
Chapter 1: Specify the Question: Using Business Analytics to Address Business Questions
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chapter 2: Obtain the Data: An Introduction to Business Data Sources
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chapter 3: Analyze the Data: Basic Statistics and Tools Required in Business Analytics
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chapter 4: Analyze the Data: Exploratory Business Analytics (Descriptive Analytics and Diagnostic
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Analytics)
Qg Qg Qg
Chapter 5: Analyze the Data: Confirmatory Business Analytics (Predictive Analytics and Prescriptive
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Analytics)
Qg Qg Qg
Chapter 6: Report the Results: Using Data Visualization
Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chapter 7: Marketing Analytics
Qg Qg Qg Qg Qg
Chapter 8: Accounting Analytics
Qg Qg Qg Qg Qg
Chapter 9: Financial Analytics
Qg Qg Qg Qg Qg
Chapter 10: Operations Analytics
Qg Qg Qg Qg Qg
Chapter 11: Advanced Business Analytics
Qg Qg Qg Qg Qg Qg
Chapter 12: Using the SOAR Analytics Model to Put It All Together: Three Capstone Projects
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
,aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
Chapter 1 End-of-Chapter Assignment Solutions
Qg Qg Qg Qg
Multiple Choice Questions
Qg Qg
1. (LO 1.1) A coordinated, standardized set of activities conducted by both people and equipment to
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
accomplish aspecific business task is called .
Qg Qg Q
g Qg Qg Qg Qg
a. business processes Qg
b. business analysis Qg
c. business procedure Qg
d. business value Qg
2. (LO 1.2) According to the information value chain, data combined with context is
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. Information.
b. Knowledge.
c. Insight.
d. Value.
3. (LO 1.5) Which phase of the SOAR analytics model addresses the proper way to communicate
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Qgresults to thedecision maker?
Qg Qg Q
g Qg
a. Specify the question Qg Qg
b. Obtain the data Qg Qg
c. Analyze the data Qg Qg
d. Report the results Qg Qg
4. (LO 1.5) Which phase of the SOAR analytics model involves finding the most appropriate data needed
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
to addressthe business question?
Qg Qg Q
g Qg Qg
a. Specify the question Qg Qg
b. Obtain the data Qg Qg
c. Analyze the data Qg Qg
d. Report the results Qg Qg
5. (LO 1.5) Which questions seek information about Tesla’s sales in the next quarter?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. What happened? What is happening?
Qg Qg Qg Qg
b. Why did it happen? What are the causes of past results?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
c. Will it happen in the future? What is the probability something will happen? Can we
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
forecast whatwill happen?
Qg Qg Q
g Qg
d. What should we do, based on what we expect will happen? How do we optimize our
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
performance basedon potential constraints?
Qg Qg Q
g Qg Qg
6. (LO 1.5) Which questions seek information on the routing of products from Queretaro, Mexico to
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Chicago,United States in the last quarter?
Qg Q
g Qg Qg Qg Qg Qg
a. What happened? What is happening?
Qg Qg Qg Qg
b. Why did it happen? What are the causes of past results?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
c. Will it happen in the future? What is the probability something will happen? Can we
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
forecast what willhappen?
Qg Qg Qg Q
g
d. What should we do, based on what we expect will happen? How do we optimize our
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
performance basedon potential constraints?
Qg Qg Q
g Qg Qg
aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
,aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
Chapter 01 – Specify the Question: Using Business Analytics to Address Business Questions
7. (LO 1.5) Which questions ask why net income is increasing when revenues are decreasing,
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
counter toexpectations?
Qg Qg Q
g
a. What happened? What is happening? Qg Qg Qg Qg
b. Why did it happen? What are the causes of past results?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
c. Will it happen in the future? What is the probability something will happen? Can we
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
forecast what willhappen?
Qg Qg Qg Q
g
d. What should we do, based on what we expect will happen? How do we optimize our
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
performance basedon potential constraints?
Qg Qg Q
g Qg Qg
8. (LO 1.5) Which questions help managers understand how to organize future shipments based on
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
expecteddemand?
Qg Q
g
a. What happened? What is happening? Qg Qg Qg Qg
b. Why did it happen? What are the causes of past results?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
c. Will it happen in the future? What is the probability something will happen? Can we
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
forecast what willhappen?
Qg Qg Qg Q
g
d. What should we do, based on what we expect will happen? How do we optimize our
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
performancebased on potential constraints?
Qg Q
g Qg Qg Qg
9. (LO 1.5) Which term refers to the combined accuracy, validity, and consistency of data stored and
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
Qgused overtime?
Qg Q
g
a. Data integrity Qg
b. Data overload Qg
c. Data value Qg
d. Information value Qg
10. (LO 1.3) A specialist who knows how to work with, manipulate, and statistically test data is a
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. decision maker. Qg
b. data scientist. Qg
c. data analyst. Qg
d. decision scientist. Qg
11. (LO 1.4) Which type of analysts predicts the amount of money that a company will receive from its
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
customers tohelp management evaluate future investments based on expected investment
Qg Qg Q
g Qg Qg Qg Qg Qg Qg Qg Qg
performance, such as investments in equipment or employee training?
Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. Marketing analyst Qg
b. Operations analyst Qg
c. Financial analyst Qg
d. Accounting analyst Qg
12. (LO 1.4) Which type of analyst addresses questions regarding tax and auditing?
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
a. Marketing analyst Qg
b. Operations analyst Qg
c. Financial analyst Qg
d. Accounting analyst Qg
13. (LO 1.5) Suppose a company has timely product reviews that are available when needed, but the
Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg Qg
reviews arebiased. These product reviews are which type of data?
Qg Qg Q
g Qg Qg Qg Qg Qg Qg Qg Qg
a. Reliable
b. Relevant
c. Curated
d. Consistent
© QgMcGraw QgHill QgLLC. QgAll Qgrights Qgreserved. QgNo Qgreproduction Qgor Qgdistribution Qgwithout Qgthe Qgprior Qgwritten Qgconsent Qgof QgMcGraw QgHill
QgLLC.
4
aanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!####################%%%%%%%%%%%%%%%%%%%%
Solution
1st edition
manual
by vernon
for introduction
richardsontoand
business
marciaanalytics
watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#################
1st edition by vernon richardson and marcia watson.pdf@@@@@@@@@@@@@@@@@@@@@@!!!!!!!
