BUSMHR 3200 EXAM 1 INKS | 228 2026 EXAM
PREP QUESTIONS AND ANSWERS VIEW
AHEAD PRACTICE SOLUTION
◉ customer benefit package.
Answer: -must support corporate/business strategy
-needs to make product/service more valuable
-customer needs to know who you are and what you sell
◉ strategic importance of design.
Answer: products/services must support the company's business
strategy by satisfying the target audiences need and preferences
◉ STORY: casa blanca :strategic importance of design.
Answer: -lubbock location to copy ruidoso
-extremely slow(lunch) service and food prep
-flamm left 2 different times after waiting an hour for food
-closed after 6 months
-didnt recognize that lubbock customers did not have the leisure
that vacationers in ruidoso have
-location needs to match environment
,◉ Must know.
Answer: -customer needs
-how good/service will satisfy customer need
-how to relate customer wants to product "hows" and relationship
between the firms "hows" (CBP)
-how to compete on products ; benchmarks
◉ issues for product design.
Answer: -robust: high quality; functions well for a long time
*car engine in 70's- electronic ignition made it so there were less
moving parts to get corroded and led to less tuneups
-value engineering and analysis (value added to consume
*harley davidson video- extreme failure testing
◉ taguchi loss function.
Answer: -design the product to not be sensitive to variations during
manufacturing or delivery process
* pharmacy - make calling in a RX a more robust service through
verifying that that the RX is correct by checking last name and order
#
-shows that costs increase as the product moves away from what the
customer wants (rejection size)
-tighter tolerance (alpha) in design of manufactured good = better
quality
, -smaller standard deviation= better (less chance it will break/fail)
◉ module design.
Answer: -main advantage: less finished goods in inventory (excess $
tied up in GAS)
-simplify assembly of product
-keys to design: fewer parts and simple design
◉ design new product reliability.
Answer: -functional failure: the part/service fails right out of box,
low quality
-reliability failure: refers to the life of the product and how long it
lasts
-series
-parallel
◉ series.
Answer: -no overlapping process
-failure/inaccuracy is cumulative
-R=(P1)(P2)(P3)....(Pn)
◉ parallel.
PREP QUESTIONS AND ANSWERS VIEW
AHEAD PRACTICE SOLUTION
◉ customer benefit package.
Answer: -must support corporate/business strategy
-needs to make product/service more valuable
-customer needs to know who you are and what you sell
◉ strategic importance of design.
Answer: products/services must support the company's business
strategy by satisfying the target audiences need and preferences
◉ STORY: casa blanca :strategic importance of design.
Answer: -lubbock location to copy ruidoso
-extremely slow(lunch) service and food prep
-flamm left 2 different times after waiting an hour for food
-closed after 6 months
-didnt recognize that lubbock customers did not have the leisure
that vacationers in ruidoso have
-location needs to match environment
,◉ Must know.
Answer: -customer needs
-how good/service will satisfy customer need
-how to relate customer wants to product "hows" and relationship
between the firms "hows" (CBP)
-how to compete on products ; benchmarks
◉ issues for product design.
Answer: -robust: high quality; functions well for a long time
*car engine in 70's- electronic ignition made it so there were less
moving parts to get corroded and led to less tuneups
-value engineering and analysis (value added to consume
*harley davidson video- extreme failure testing
◉ taguchi loss function.
Answer: -design the product to not be sensitive to variations during
manufacturing or delivery process
* pharmacy - make calling in a RX a more robust service through
verifying that that the RX is correct by checking last name and order
#
-shows that costs increase as the product moves away from what the
customer wants (rejection size)
-tighter tolerance (alpha) in design of manufactured good = better
quality
, -smaller standard deviation= better (less chance it will break/fail)
◉ module design.
Answer: -main advantage: less finished goods in inventory (excess $
tied up in GAS)
-simplify assembly of product
-keys to design: fewer parts and simple design
◉ design new product reliability.
Answer: -functional failure: the part/service fails right out of box,
low quality
-reliability failure: refers to the life of the product and how long it
lasts
-series
-parallel
◉ series.
Answer: -no overlapping process
-failure/inaccuracy is cumulative
-R=(P1)(P2)(P3)....(Pn)
◉ parallel.
