CADS 1600 FINAL VERIFIED STUDY GUIDE
non-store retailers - Answers - -distributes products to consumers through means other
than a traditional brick-and-mortar store front
-In the last 20+ years non store retailing has seen tremendous growth
-many were formerly mail-order only
-convenience of delivery
-catalogs have become more & more expensive to produce and reach more people via
web!
Examples of non retailers? - Answers - Lands End and J. Crew
E-commerce - Answers - -is the term often used to describe online retailing via the
Internet
-internet allows for easy access to Global Markets
-Not necessary to have an actual store nor spend money on mail catalogs to reach
customers
-It is to shop ANYTIME - day or night or in any time zone
Examples of E-commerce - Answers - Amazon USPS
Some issues facing E-commerce - Answers - -cyber & data security
-online identity verification
-targeting the best customer for YourStore, Brand, etc.
-customer experience
-customer loyalty
-converting shoppers into paying customers
-competition & competitor analysis
-price and shopping
-product return & refund policies
-choosing best technology for You & your customers
It cost 5X more to acquire... - Answers - a new customer then it does to retain an old
customer
, Television Shopping - Answers - -includes shopping networks and infomercials to sell
merchandise
-only about 20% sales are apparel ----- still that is millions and millions of dollars
examples of TV shopping - Answers - QVC and HSN
Issues Facing Television Shopping - Answers - -shrinking audience -non- covid
-struggled during Covid because it is thought of slashed advertising budgets
-last year, QVC reported that 86% of sales came from repeat shoppers
-hasn't really updated since inception
motives for consumer buying - Answers - -in past people could often only buy when
necessary
-now, discretionary income often larger
-women still make over 75% of clothing purchases
Reasons people wear clothing? - Answers - fashionable, attractive, impress others, be
accepted by friends, peer groups or colleagues, fill an emotional need
Criteria consumers use in fashion selection - Answers - aesthetic considerations &
practical considerations
aesthetic considerations - Answers - appearance, color, texture, style
practical decisions for buying new clothes - Answers - price, fit, comfort,
appropriateness, brand or designer label, fabric performance and care, quality
For what reasons do you buy new clothes for yourself? - Answers - worn out, discount,
dont look good anymore, new occasion, dont fit
Fashion - Answers - is the style or styles that are popular at a given time
Style - Answers - -is any particular characteristic or look in apparel & accessories
-this may come and go in fashion but that specific style will remain that style
Specific styles that remain the same? - Answers - Bell Bottoms, Chanel Jacket
Timeliness/Change - Answers - occurrence at the right time
Fashion changes because... - Answers - 1. It reflects changes in people's lifestyle and
current events
2. People's needs change
3. People get bored with what they have
Fashion is a product of success... - Answers - Timing is the key to success
non-store retailers - Answers - -distributes products to consumers through means other
than a traditional brick-and-mortar store front
-In the last 20+ years non store retailing has seen tremendous growth
-many were formerly mail-order only
-convenience of delivery
-catalogs have become more & more expensive to produce and reach more people via
web!
Examples of non retailers? - Answers - Lands End and J. Crew
E-commerce - Answers - -is the term often used to describe online retailing via the
Internet
-internet allows for easy access to Global Markets
-Not necessary to have an actual store nor spend money on mail catalogs to reach
customers
-It is to shop ANYTIME - day or night or in any time zone
Examples of E-commerce - Answers - Amazon USPS
Some issues facing E-commerce - Answers - -cyber & data security
-online identity verification
-targeting the best customer for YourStore, Brand, etc.
-customer experience
-customer loyalty
-converting shoppers into paying customers
-competition & competitor analysis
-price and shopping
-product return & refund policies
-choosing best technology for You & your customers
It cost 5X more to acquire... - Answers - a new customer then it does to retain an old
customer
, Television Shopping - Answers - -includes shopping networks and infomercials to sell
merchandise
-only about 20% sales are apparel ----- still that is millions and millions of dollars
examples of TV shopping - Answers - QVC and HSN
Issues Facing Television Shopping - Answers - -shrinking audience -non- covid
-struggled during Covid because it is thought of slashed advertising budgets
-last year, QVC reported that 86% of sales came from repeat shoppers
-hasn't really updated since inception
motives for consumer buying - Answers - -in past people could often only buy when
necessary
-now, discretionary income often larger
-women still make over 75% of clothing purchases
Reasons people wear clothing? - Answers - fashionable, attractive, impress others, be
accepted by friends, peer groups or colleagues, fill an emotional need
Criteria consumers use in fashion selection - Answers - aesthetic considerations &
practical considerations
aesthetic considerations - Answers - appearance, color, texture, style
practical decisions for buying new clothes - Answers - price, fit, comfort,
appropriateness, brand or designer label, fabric performance and care, quality
For what reasons do you buy new clothes for yourself? - Answers - worn out, discount,
dont look good anymore, new occasion, dont fit
Fashion - Answers - is the style or styles that are popular at a given time
Style - Answers - -is any particular characteristic or look in apparel & accessories
-this may come and go in fashion but that specific style will remain that style
Specific styles that remain the same? - Answers - Bell Bottoms, Chanel Jacket
Timeliness/Change - Answers - occurrence at the right time
Fashion changes because... - Answers - 1. It reflects changes in people's lifestyle and
current events
2. People's needs change
3. People get bored with what they have
Fashion is a product of success... - Answers - Timing is the key to success
