Q1
Flexibility
Answer: The value in waiting- reduction in uncertainty Real (strategic) options
analysis: assessing the value of waiting Key issues: reduction of uncertainty over time
Similar to second mover advantage
Q2
Commitment
Answer: The value in taking action- pre-emption Game Theory: assessing the value of
preemptive actions Key issue:
Q3
Corporate Level Strategy
Answer: An action taken to gain competitive advantage through the selection and
management of a mix of businesses competing in several industries or product market
Q4
Types of Corporate Strategy
Answer: Integration (horizontal and vertical) Diversification (related and unrelated)
Q5
Horizontal Integration
Answer: Bringing together entities that are engaging in the same or very similar
value-creating activities. Expands the width of part or all of the value chain
Motivation: economies of scale and market power
Q6
Vertical Integration
Answer: Taking control over upstream or downstream activities. Expands the length of
the value chain. Motivation: market power and efficiency/control gains