Marketing Final Assessment- Multiple Choice
Questions -Solved 100%
Walmart's strong supplier relations and efficient supply chain have helped the firm to
achieve:
customer excellence
locational excellence
product excellence
operational excellence - ANS-Operational excellence
The marketing planning process always proceeds sequentially (in order) through the
five steps.
True
False - ANS-False
E-books, in addition to being an alternative product form, provide ______________
value creation since they can be downloaded via the internet immediately when they are
needed/wanted.
operational
product
place
promotion - ANS-Place
Which of the following is commonly used as a metric for evaluating the effectiveness of
a marketing plan?
profit margins
sales revenue
market share
all of these are commonly used marketing metrics - ANS-All of these
The ______________________ for the American Red Cross is "to provide relief to
victims of disasters and help prevent, prepare for, and respond to emergencies."
objective
mission statement
organizational culture
core benefit proposition - ANS-Mission Statement
For McDonald's, consumers' increased concern about health & wellness, and therefore
making healthy eating choices, would be considered a:
Strength
Threat
Weakness
Opportunity - ANS-Weakness
,McDonald's plan to open vegetarian only restaurants in India would be considered a
__________________ growth strategy.
diversification
product development
market development
market penetration - ANS-Diversification
What does STP stand for in the marketing strategy process?
igns, tags, promotions
segmenting, targeting, positioning
segmenting, targeting, promoting
sorting, targeting, promoting - ANS-Segmenting, Targeting, Positioning
Which part of the marketing mix communicates the products value to the consumer?
product
price
place
promotion - ANS-Promotion
In the United States, the population is
growing slowly and becoming more diverse
growing rapidly and becoming more diverse
growing rapidly and becoming less diverse
growing slowly and becoming less diverse - ANS-Growing slowly and becoming more
diverse
Which generational cohort is likely to be loyal to American brands and more frugal?
Seniors
Baby Boomers
Gen Y
Gen X - ANS-Seniors
Disposable income is:
Income available for entertainment
Gross income minus expenses for necessities
Gross income minus taxes
Gross salary plus benefits - ANS-Gross income minus taxes
How much time a consumer spends searching for information before a purchase
depends on:
the consumer's locus of control
the actual or perceived risk associated with the purchase
all of these impact the length of the information search
the perceived benefits vs. perceived costs of searching - ANS-all of these
Upscale men's and women's clothing stores primarily appeal to customers'
, ______________________ needs.
post-purchase
functional
safety
psychological - ANS-Psychological
_________________ attributes are product or service features that are important to
buyers and that are used to differentiate among choices.
determinant
social
financial
safety/performance - ANS-Determinant
Post-purchase cognitive dissonance is especially likely for products that are:
expensive and infrequently purchased
personally valuable or antiques
cheap and poorly made
simple and easily copied - ANS-Expensive and infrequently purchased
Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.
These stars often became ____________ , influencing other consumers' behavior.
role models
evoked images
aspiration reference groups
cultural icons - ANS-Aspiration reference groups
Marketers love consumers who engage in _________________________ , buying their
company's product with little thought or consideration of alternatives.
compensatory decisions
habitual decision making
limited problem solving
extended problem solving - ANS-Habitual decision making
After a consumer recognizes that they have an unsatisfied need, their next step would
be to ____________________.
evaluate alternatives
search for information about products
evaluate the purchase decision
purchase the product - ANS-Search for information about products
A __________________ growth strategy relies on increased advertising and
promotions in order to increase market share with the existing target market.
product development
diversification
market development
market penetration - ANS-Market penetration
Questions -Solved 100%
Walmart's strong supplier relations and efficient supply chain have helped the firm to
achieve:
customer excellence
locational excellence
product excellence
operational excellence - ANS-Operational excellence
The marketing planning process always proceeds sequentially (in order) through the
five steps.
True
False - ANS-False
E-books, in addition to being an alternative product form, provide ______________
value creation since they can be downloaded via the internet immediately when they are
needed/wanted.
operational
product
place
promotion - ANS-Place
Which of the following is commonly used as a metric for evaluating the effectiveness of
a marketing plan?
profit margins
sales revenue
market share
all of these are commonly used marketing metrics - ANS-All of these
The ______________________ for the American Red Cross is "to provide relief to
victims of disasters and help prevent, prepare for, and respond to emergencies."
objective
mission statement
organizational culture
core benefit proposition - ANS-Mission Statement
For McDonald's, consumers' increased concern about health & wellness, and therefore
making healthy eating choices, would be considered a:
Strength
Threat
Weakness
Opportunity - ANS-Weakness
,McDonald's plan to open vegetarian only restaurants in India would be considered a
__________________ growth strategy.
diversification
product development
market development
market penetration - ANS-Diversification
What does STP stand for in the marketing strategy process?
igns, tags, promotions
segmenting, targeting, positioning
segmenting, targeting, promoting
sorting, targeting, promoting - ANS-Segmenting, Targeting, Positioning
Which part of the marketing mix communicates the products value to the consumer?
product
price
place
promotion - ANS-Promotion
In the United States, the population is
growing slowly and becoming more diverse
growing rapidly and becoming more diverse
growing rapidly and becoming less diverse
growing slowly and becoming less diverse - ANS-Growing slowly and becoming more
diverse
Which generational cohort is likely to be loyal to American brands and more frugal?
Seniors
Baby Boomers
Gen Y
Gen X - ANS-Seniors
Disposable income is:
Income available for entertainment
Gross income minus expenses for necessities
Gross income minus taxes
Gross salary plus benefits - ANS-Gross income minus taxes
How much time a consumer spends searching for information before a purchase
depends on:
the consumer's locus of control
the actual or perceived risk associated with the purchase
all of these impact the length of the information search
the perceived benefits vs. perceived costs of searching - ANS-all of these
Upscale men's and women's clothing stores primarily appeal to customers'
, ______________________ needs.
post-purchase
functional
safety
psychological - ANS-Psychological
_________________ attributes are product or service features that are important to
buyers and that are used to differentiate among choices.
determinant
social
financial
safety/performance - ANS-Determinant
Post-purchase cognitive dissonance is especially likely for products that are:
expensive and infrequently purchased
personally valuable or antiques
cheap and poorly made
simple and easily copied - ANS-Expensive and infrequently purchased
Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.
These stars often became ____________ , influencing other consumers' behavior.
role models
evoked images
aspiration reference groups
cultural icons - ANS-Aspiration reference groups
Marketers love consumers who engage in _________________________ , buying their
company's product with little thought or consideration of alternatives.
compensatory decisions
habitual decision making
limited problem solving
extended problem solving - ANS-Habitual decision making
After a consumer recognizes that they have an unsatisfied need, their next step would
be to ____________________.
evaluate alternatives
search for information about products
evaluate the purchase decision
purchase the product - ANS-Search for information about products
A __________________ growth strategy relies on increased advertising and
promotions in order to increase market share with the existing target market.
product development
diversification
market development
market penetration - ANS-Market penetration
