SALES MANAGEMENT CERTIFICATION EXAM
CORE SALES STRATEGY AND LEADERSHIP
CONCEPTS REVIEW 2026
◉ Managers role and adoption.
Answer: - reporting
- forecasting
- training
◉ Salespeople role and adoption.
Answer: - qualifying leads
- daily CRM use
◉ To encourage tech use.
Answer: positive framing (not limiting access)
◉ Set clear expectations for....
Answer: CRM data and reporting
◉ Track sales data to....
Answer: Support decisions
, ◉ Quantitative data.
Answer: Numbers from surveys, experiments
◉ Big data.
Answer: Velocity = speed of receiving/processing data
◉ Types.
Answer: - Descriptive (what)
- Diagnostic (why)
- Predictive (will)
- Prescriptive (should)
◉ Sales forecast are used by....
Answer: Managers, production, finance, and logistics
◉ Metrics.
Answer: Stats, insights, sales figures, tracked KPIs
◉ Sales per product metric.
Answer: shows products needing more attention
CORE SALES STRATEGY AND LEADERSHIP
CONCEPTS REVIEW 2026
◉ Managers role and adoption.
Answer: - reporting
- forecasting
- training
◉ Salespeople role and adoption.
Answer: - qualifying leads
- daily CRM use
◉ To encourage tech use.
Answer: positive framing (not limiting access)
◉ Set clear expectations for....
Answer: CRM data and reporting
◉ Track sales data to....
Answer: Support decisions
, ◉ Quantitative data.
Answer: Numbers from surveys, experiments
◉ Big data.
Answer: Velocity = speed of receiving/processing data
◉ Types.
Answer: - Descriptive (what)
- Diagnostic (why)
- Predictive (will)
- Prescriptive (should)
◉ Sales forecast are used by....
Answer: Managers, production, finance, and logistics
◉ Metrics.
Answer: Stats, insights, sales figures, tracked KPIs
◉ Sales per product metric.
Answer: shows products needing more attention