Using Iceberg Tool & Graphs
A. Choose one of the case studies from the “Case Studies” file in the Supporting
Documents for Task 1 at the bottom of this page, and then analyze your chosen
case study by doing the following:
1. Use the Iceberg Tool to identify: Case study 1
• key events
Customers of Wilde Brumble began driving up demand for their products
after they recommended and promoted the company. The increase in demand
caused the Wildes to use money from their savings to invest in leasing land and
equipment. When their savings dwindled, they started relying on credit cards, but
as their credit card debt mounted, they were compelled to take a mortgage, which
led one of the owners to get a second job.
• key patterns
As Wilde's Brumble saw rising sales, its expansion also brought rising
costs. As their business grew, so did the financial burden. The temporary fixes only
worsened the couple's instability, even with the business's income and additional
income, as their debts kept increasing, leaving them overwhelmed by the financial
burden and the continuous demand for products they still expected.
• the underlying structure that causes the identified events and patterns to
occur
The underlying structure we can see is the Wildes' lack of financial planning.
Every time they took the financial challenge as it came, they borrowed money,
which affected their business growth. It led them to rely on credit, and as their debt
increased, they kept finding reasons to keep borrowing, leading to financial stress.
Due to the significant stress it caused, one of the owners found a second job away
from the farm to offset their losses. This much debt is making their business
unstable, which can lead to lower profits.
2. Identify the Behavior Over Time Graph that best represents the patterns
present in your chosen case study. Select a graph from the “Case Study 1
Graphs” file or the “Case Study 2 Graphs” file in the Supporting Documents
below, depending on your chosen case study.
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