MGMT 449 EXAM 1 QUESTIONS WITH VERIFIED ANSWERS
Correct
Incorrect
1 of 40
Term
Sanofi, a pharmaceutical company selling prescription drugs in France
for the past 10 years, has had moderate sales in a crowded market
while its rivals manufacture and market drugs having similar efficacy
and safety precautions, but with superior market share. This particular
pharmaceutical company's greatest challenge is to increase
prescriptions of their drugs by French doctors. What would be the
most effective strategy for Sanofi to improve sales performance in its
existing market?
Give this one a try later!
relocating all the existing drug
employing hiring plans that aim at
manufacturing facilities to developing
acquiring drug designers from rival
countries to
companies
reduce operational costs
, modifying marketing benchmarking the textbook
communication to increase publisher's resource strengths and
brand familiarity within key competitive capabilities against
physician segments industry key success factors
Don't know?
2 of 40
Term
A winning strategy must pass which three tests?
Give this one a try later!
the adaptability test, the sustainability the feasibility test, the scalability test,
test, and the growth test and the efficiency test
the fit test, the competitive
the profitability test, the market share
advantage test, and the
test, and the innovation test
performance test
Don't know?
, 3 of 40
Term
Which of the following driving forces would have the least impact on
the attractiveness of the cosmetics industry?
Give this one a try later!
industry incumbents deciding to
shifts in consumer preferences
shift to a different strategic
towards organic products
group
technological advancements in new regulations affecting ingredient
packaging materials sourcing
Don't know?
4 of 40
Term
Managers of all types of business organizations must develop a clear
answer for which of the following questions?
Give this one a try later!
What is the set of actions that
we need to take to outperform
Correct
Incorrect
1 of 40
Term
Sanofi, a pharmaceutical company selling prescription drugs in France
for the past 10 years, has had moderate sales in a crowded market
while its rivals manufacture and market drugs having similar efficacy
and safety precautions, but with superior market share. This particular
pharmaceutical company's greatest challenge is to increase
prescriptions of their drugs by French doctors. What would be the
most effective strategy for Sanofi to improve sales performance in its
existing market?
Give this one a try later!
relocating all the existing drug
employing hiring plans that aim at
manufacturing facilities to developing
acquiring drug designers from rival
countries to
companies
reduce operational costs
, modifying marketing benchmarking the textbook
communication to increase publisher's resource strengths and
brand familiarity within key competitive capabilities against
physician segments industry key success factors
Don't know?
2 of 40
Term
A winning strategy must pass which three tests?
Give this one a try later!
the adaptability test, the sustainability the feasibility test, the scalability test,
test, and the growth test and the efficiency test
the fit test, the competitive
the profitability test, the market share
advantage test, and the
test, and the innovation test
performance test
Don't know?
, 3 of 40
Term
Which of the following driving forces would have the least impact on
the attractiveness of the cosmetics industry?
Give this one a try later!
industry incumbents deciding to
shifts in consumer preferences
shift to a different strategic
towards organic products
group
technological advancements in new regulations affecting ingredient
packaging materials sourcing
Don't know?
4 of 40
Term
Managers of all types of business organizations must develop a clear
answer for which of the following questions?
Give this one a try later!
What is the set of actions that
we need to take to outperform
