Ass.WK 2-MATTEL CASE STUDY- CREATING VALUE THROUGH OPERATIONS ANALYSIS

CASE ANALYSIS ON UNSAFE FORE CHILDREN: MATTEL’S TOY RECALLS AND SUPPLY CHAIN MANAGEMENT Facts of the case Started in 1945, Mattel has grown to become the world’s largest toy company. They are world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well-known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. With global headquarters in El Segundo, California, Mattel differentiates its international products from those marketed domestically by adapting to the tastes and preferences of the demographic due to geographic variation. Thus, the company remains competitive through the strength of its existing core product lines and ability to innovate and change in a dynamic market. The many brands contained under the Mattel umbrella create an impressive portfolio. Mattel is responsible for many of today’s most popular toy brands: Barbie, Tickle Me Elmo, and Hot Wheels. Mattel sold products under license based characters from Sesame street, Barney, Walt Disney, Warner brother movies and Harry Potter books.CASE ANALYSIS ON UNSAFE FORE CHILDREN: MATTEL’S TOY RECALLS AND SUPPLY CHAIN MANAGEMENT Facts of the case Started in 1945, Mattel has grown to become the world’s largest toy company. They are world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well-known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. With global headquarters in El Segundo, California, Mattel differentiates its international products from those marketed domestically by adapting to the tastes and preferences of the demographic due to geographic variation. Thus, the company remains competitive through the strength of its existing core product lines and ability to innovate and change in a dynamic market. The many brands contained under the Mattel umbrella create an impressive portfolio. Mattel is responsible for many of today’s most popular toy brands: Barbie, Tickle Me Elmo, and Hot Wheels. Mattel sold products under license based characters from Sesame street, Barney, Walt Disney, Warner brother movies and Harry Potter books.