WEEKLY OUTCOMES
1. Week 1: THE EFFECTS OF MASS COMMUNICATION
• Differentiate between different kinds of media effects
• Describe different short-term and long-term effect theories
• Test the assumptions underlying effect theories
• Consider criticism against media effect theory and research
• Understand and describe the workings of stereotypes
2. Week 2: THE EFFECTS OF MASS COMMUNICATION
• Differentiate between different kinds of media effects
• Describe different short-term and long-term effect theories
• Test the assumptions underlying effect theories
• Consider criticism against media effect theory and research
• Understand and describe the workings of stereotypes
3. Week 3: THE EFFECTS OF MASS COMMUNICATION
• Differentiate between different kinds of media effects
• Describe different short-term and long-term effect theories
• Test the assumptions underlying effect theories
• Consider criticism against media effect theory and research
• Understand and describe the workings of stereotypes
4. Week 4: MEDIA CULTURE
• The relationship between media and culture
• The history of academic study of popular culture
• Cultural studies and its assumptions
1. Week 1: THE EFFECTS OF MASS COMMUNICATION
• Differentiate between different kinds of media effects
• Describe different short-term and long-term effect theories
• Test the assumptions underlying effect theories
• Consider criticism against media effect theory and research
• Understand and describe the workings of stereotypes
2. Week 2: THE EFFECTS OF MASS COMMUNICATION
• Differentiate between different kinds of media effects
• Describe different short-term and long-term effect theories
• Test the assumptions underlying effect theories
• Consider criticism against media effect theory and research
• Understand and describe the workings of stereotypes
3. Week 3: THE EFFECTS OF MASS COMMUNICATION
• Differentiate between different kinds of media effects
• Describe different short-term and long-term effect theories
• Test the assumptions underlying effect theories
• Consider criticism against media effect theory and research
• Understand and describe the workings of stereotypes
4. Week 4: MEDIA CULTURE
• The relationship between media and culture
• The history of academic study of popular culture
• Cultural studies and its assumptions