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Summary

Samenvatting Tussenhandelaars & Distributie | Marketing en Strategie | Hasselt | 2025/26

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Written in
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Deze samenvatting behandelt Hoofdstuk 9 uit het Marketing en Strategie-vak aan de Universiteit Hasselt en focust op tussenhandelaars en distributiekanalen. Het document coveret groothandel, retailers, agenten, kanaalconflicten, franchisevormen, distributiestrategieën (intensief, selectief, exclusief), detailhandeltypen en e-commerce modellen zoals dropshipping en long tail. Ideaal voor examenvoorbereiding - alle kernconcepten rond distributie, logistiek en retailorganisatie zijn helder en gestructureerd samengevat.

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Institution
Universiteit Hasselt (UHasselt)
Course
Marketing en Strategie (03003535)

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Hoofdstuk 9
Groothandel
Tussenhandelaars Retailers
Agenten
Producent kan op zijn kernactiviteiten
concentreren
Grotere efficiëntie: Contacten,
ervaringen, specialisatie en grootte
Vraag en aanbod op elkaar afstemmen
Voordeel van tussenhandelaren Tussenhandelaar koopt grote
hoeveelheden, maar verkoopt in
kleinere hoeveelheden
Tussenhandelaar bouwt assortiment
met producten van verschillende
producenten
Verlies van greep op verkoop aan
klanten
distributiekanaal, controle en
complexiteit voor producent
Stromen van
Nadeel van tussenhandelaren Producenten
Eigendom
Betaling
Informatie
Promotie
…
Direct
marketingkanaal
Indirect kort
Tussenschakels in een kanaal marketingkanaal
Indirect lang
marketingkanaal
Jobberconstructie
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Written for

Institution
Universiteit Hasselt (UHasselt)
Study
Handelswetenschappen
Course
Marketing en Strategie (03003535)
All documents for this subject (11)

Document information

Uploaded on
July 7, 2026
Number of pages
3
Written in
2024/2025
Type
SUMMARY

Subjects

  • marketing en strategie
  • tussenhandelaars
  • distributiekanalen
  • groothandel
  • retailers
  • kanaalconflict
  • franchise
  • marketinglogistiek
  • e commerce
  • detailhandel
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