JMC 101 FINAL EXAM STUDY GUIDE
Narrative - Answers - A story with a beginning, middle, and end structure. A problem is
introduced and solved.
Selective exposure - Answers - Living in your own bubble. You choose what to listen to.
We seek media that reinforces our cultural beliefs.
Mass communication - Answers - Delivering a message to a large audience that may be
distant and diverse.
Medium - Answers - A channel or system of communication
Libel - Answers - Written defamation that is damaging, false, and identifies another
person or institution. This is civil, not criminal but you can be sued.
Censorship - Answers - Control of legally designated authority of what is said and what
is written.
Empiricism - Answers - The idea that all learning comes from experience and
interactions. Base stories on evidence
Printing press - Answers - Revolutionized society by standardizing language, spreading
ideas, increasing literacy, and growing the printing industry.
"Marketplace of ideas" - Answers - Rationale for freedom of expression based on the
analogy to the economic concept of a free market. They insisted that human rights were
natural and not simply handed down by the government or by kings.
Partisan Press - Answers - A 1775 newspaper allied to one political party during the
revolution. Most papers supported the rebellion: Whig, Others supported the British Co
Publick Occurrences - Answers - 1690 by publisher Benjamin Harris, published one
issue before being suppressed by the British Government because they hated the
British Government.
Penny Press - Answers - It democratized the media where publishers could serve broad
public tastes rather than elite segments of a community. It included ordinary men and
women and was available to all social classes.
Agenda-setting function - Answers - To influence the importance of one issue or another
in the public's mind. A cultural issue people need to pay attention to.
Wire Service - Answers - Organizations that provide news from around the world for
member publications
, Yellow journalism - Answers - An era of stunts, pranks, and propaganda to sell
newspapers in whatever way possible.
Deep Neural Network - Answers - Machine algorithms that act as brain signals
Monopolies - Answers - The telegraph was one of the first monopolies in America. In
Europe, governments took over the telegraph companies to avoid the abuses of a
monopoly system. Western Union.
Circumventing - Answers - techniques that attempt to disguise the ads content or
destination page
Spark System - Answers - an early wireless telegraphy system developed by Guglielmo
Marconi in the late 19th century. It used spark-gap transmitters to generate
electromagnetic waves for long-distance communication, laying the foundation for
modern radio technology.
Radio Corporation of America (RCA) - Answers - The news US company created by
American Marconi at the end of WWI and pushed its radio tube manufacturing from
5000 tubes per month in 1921 to over 200,000 by June of 1922.
Mayflower Decision & Fairness Doctrine - Answers - A formal FCC policy on fairness
and objectivity that ruled radio stations could editorialize freely on political matters
without providing equal time to opposing views. This allowed radio stations to express
their own viewpoints. The Fairness Doctrine was to ensure fair and balanced coverage
of controversial issues on broadcast stations, particularly regarding political matters.
Telecommunications Act of 1996 - Answers - Ownership regulations were lifted almost
entirely as part of a sweeping reform of telephone, satellite, cable, and broadcast
industry regulation. The act was supposed to allow more competition and better
efficiencies of scale. The new regulations allowed a much higher concentration of radio
stations under single owners, a homogenization of programming, and the loss of
minority-owned radio stations.
Free Software Movement - Answers - Information wants to be free and it should be
shared with others. Spearheaded by Richard Stallman and the Free Software
Foundation (FSF) since the early 1980s, champions the freedoms to use, study,
distribute, and modify computer software.
SOPA (Stop Online Piracy Act) - Answers - granted far reaching powers to government
agencies in order to fight online copyright piracy.
Media conglomerates - Answers - A large media company that owns many other
companies, which often specialize in their own medium. The map of 6 large companies
Narrative - Answers - A story with a beginning, middle, and end structure. A problem is
introduced and solved.
Selective exposure - Answers - Living in your own bubble. You choose what to listen to.
We seek media that reinforces our cultural beliefs.
Mass communication - Answers - Delivering a message to a large audience that may be
distant and diverse.
Medium - Answers - A channel or system of communication
Libel - Answers - Written defamation that is damaging, false, and identifies another
person or institution. This is civil, not criminal but you can be sued.
Censorship - Answers - Control of legally designated authority of what is said and what
is written.
Empiricism - Answers - The idea that all learning comes from experience and
interactions. Base stories on evidence
Printing press - Answers - Revolutionized society by standardizing language, spreading
ideas, increasing literacy, and growing the printing industry.
"Marketplace of ideas" - Answers - Rationale for freedom of expression based on the
analogy to the economic concept of a free market. They insisted that human rights were
natural and not simply handed down by the government or by kings.
Partisan Press - Answers - A 1775 newspaper allied to one political party during the
revolution. Most papers supported the rebellion: Whig, Others supported the British Co
Publick Occurrences - Answers - 1690 by publisher Benjamin Harris, published one
issue before being suppressed by the British Government because they hated the
British Government.
Penny Press - Answers - It democratized the media where publishers could serve broad
public tastes rather than elite segments of a community. It included ordinary men and
women and was available to all social classes.
Agenda-setting function - Answers - To influence the importance of one issue or another
in the public's mind. A cultural issue people need to pay attention to.
Wire Service - Answers - Organizations that provide news from around the world for
member publications
, Yellow journalism - Answers - An era of stunts, pranks, and propaganda to sell
newspapers in whatever way possible.
Deep Neural Network - Answers - Machine algorithms that act as brain signals
Monopolies - Answers - The telegraph was one of the first monopolies in America. In
Europe, governments took over the telegraph companies to avoid the abuses of a
monopoly system. Western Union.
Circumventing - Answers - techniques that attempt to disguise the ads content or
destination page
Spark System - Answers - an early wireless telegraphy system developed by Guglielmo
Marconi in the late 19th century. It used spark-gap transmitters to generate
electromagnetic waves for long-distance communication, laying the foundation for
modern radio technology.
Radio Corporation of America (RCA) - Answers - The news US company created by
American Marconi at the end of WWI and pushed its radio tube manufacturing from
5000 tubes per month in 1921 to over 200,000 by June of 1922.
Mayflower Decision & Fairness Doctrine - Answers - A formal FCC policy on fairness
and objectivity that ruled radio stations could editorialize freely on political matters
without providing equal time to opposing views. This allowed radio stations to express
their own viewpoints. The Fairness Doctrine was to ensure fair and balanced coverage
of controversial issues on broadcast stations, particularly regarding political matters.
Telecommunications Act of 1996 - Answers - Ownership regulations were lifted almost
entirely as part of a sweeping reform of telephone, satellite, cable, and broadcast
industry regulation. The act was supposed to allow more competition and better
efficiencies of scale. The new regulations allowed a much higher concentration of radio
stations under single owners, a homogenization of programming, and the loss of
minority-owned radio stations.
Free Software Movement - Answers - Information wants to be free and it should be
shared with others. Spearheaded by Richard Stallman and the Free Software
Foundation (FSF) since the early 1980s, champions the freedoms to use, study,
distribute, and modify computer software.
SOPA (Stop Online Piracy Act) - Answers - granted far reaching powers to government
agencies in order to fight online copyright piracy.
Media conglomerates - Answers - A large media company that owns many other
companies, which often specialize in their own medium. The map of 6 large companies
