Answers |Actual Complete Exam |Already Graded A+
brick-and-mortar ✔Correct Answer-the presence of a physical storefront and face-to-face
customer experiences
closeout stores ✔Correct Answer-off-price stores that offer an assortment of brand-name
merchandise at a significant discount off the manufacturer's price
commercial cue ✔Correct Answer-advertising message that impacts purchase decisions
comparison shopper ✔Correct Answer-the customer who spends time searching for the best
price or deal on the item she is looking to purchase
convenience stores ✔Correct Answer-these stores aim at providing their customers a
convenient shopping experience. the general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout
corporate chain ✔Correct Answer-a company that operates multiple stores under common
ownership, and usually has centralized decision-making
demographics ✔Correct Answer-quantifiable information about a customer such as
household size, income, education, occupation, and place of residence
department stores ✔Correct Answer-these stores offer good service and a broad variety and
assortment of products of mid-to-high quality
direct selling ✔Correct Answer-salespeople contact customers directly in a convenient
location, often at a customer's home; demonstrate product benefits; take orders; and deliver
the products or perform the services
discount selling ✔Correct Answer-these retailers offer a broad variety of merchandise, limited
service, and low prices
distribution channel ✔Correct Answer-the chain of businesses through which a good or
service passes until it reaches the end customer
diverse shopper ✔Correct Answer-this buyer is hard to predict or to understand. he shops in
many different places and is not obviously influenced by any one retail element
e-commerce ✔Correct Answer-buying and selling through the internet via an electronic
device
, follower ✔Correct Answer-this customer usually waits to see what the latest trend will be,
and is reluctant to try new products until friends have done so and reported on them
franchises ✔Correct Answer-the license granted to another party to market a company's
goods or services in a particular territory
gross domestic product (gdp) ✔Correct Answer-the monetary value of all the finished goods
and services produced within a country annually
impulse buyer ✔Correct Answer-the person who makes quick purchase decisions
independent establishment ✔Correct Answer-typically single store or a small, regional chain
innovative customer ✔Correct Answer-the buyer who wants to be the first to purchase and
own the latest merchandise
manufacturer ✔Correct Answer-produces the products
multi-channel ✔Correct Answer-retail operations with customer transactions possible
through multiple connected channels
off-price retailers ✔Correct Answer-offer brand name merchandise at a discount. the
merchandise typically consists of excess inventory, closeouts and irregulars
omnichannel ✔Correct Answer-similar to multi-channel retailing, with the focus on creating a
seamless consumer experiences through any and all shopping channels
outlet stores ✔Correct Answer-off prices stores that are owned by the manufacturer or
retailer
physical cue ✔Correct Answer-a physical need such as hunger or thirst that drives behavior
recreational shopper ✔Correct Answer-this customer shops for fun, and therefore shopping
does not necessarily mean always making a purchase
retailer ✔Correct Answer-receives, stores, displays, and presents the products to customers
retailing ✔Correct Answer-no matter what format it takes, retailing is the method by which
customers acquire products and services
social cue ✔Correct Answer-decision making based on the suggestion or preference of a
friend, colleague, or family member