WGU D361 Business Simulation Task 1: Horizon Cycle Co. Overview & Analysis Update with complete solutions.

A. SWOT Analysis SWOT Diagram STRENGTHS Highest rate of employee satisfaction. WEAKNESSES Treads & Trails only has 4 brand designs. OPPORTUNITIES Can open store in Bangalore. THREATS Bolt Bikes steadily gaining market share in “Speed” category where much of Treads & Trails has invested a large amount in R&D. SWOT Justification Strengths Treads & Trails leads the market in employee satisfaction with a 85.7%. The company offers a competitive salary and the best health benefits, offering full coverage where competitors offer only expanded. We meet the market for pensions at 4%. Weaknesses Treads & Trails has a total of 4 brand designs which is the fewest number of designs on the market, tied only with Velocity Bikes. By comparison, our strongest competitor and company with the largest market share, Bolt Bikes, has a total of 7 designs. Opportunities Our manufacturing is done in Bangalore and we have no market presence yet in that area. We can open a store in this region and avoid shipping costs by selling in that region. Threats We have invested a lot in R&D for our Speed bikes, but Bolt Bikes has steadily been gaining market share, especially in this specific market. They have proven their concept and brand so may be more of a challenge to win over this segment. B. Competitive Analysis Strategic Graphs VMM2: Competitive Analysis Competitive Analysis Template Topic 1 I was very conservative in adding additional staff. I wanted to ensure I could provide competitive benefits right out of the gate so it was critical that I ensured I could properly utilize everyone I hired. This in turn helped keep overhead low and cause minimal waste.