MANAGERIAL ECONOMICS STUDY GUIDE
2026
◉ Changes in Demand.
Answer: Represented by a shift of the demand curve
◉ Total Revenue when Elastic.
Answer: Can be increased by decreasing the price
◉ Marginal Net Benefits.
Answer: Marginal Benefit - Marginal Cost
◉ When Demand is Elastic.
Answer: Total Revenue rises when the price increases
◉ Accounting Profit.
Answer: Revenue - Expenses
◉ Income Elasticity.
Answer: When less than zero, X is a normal good
, ◉ Price Ceiling.
Answer: This is below equilibrium price
◉ Law of Demand.
Answer: Quantity of a good consumers are willing and able to
purchase increases as the price falls
◉ Excise Tax.
Answer: Tax on each unit of output sold. Tax revenue is collected by
the supplier
◉ Changes in Quantity Supplied.
Answer: Represented by a movement along the supply curve
◉ Economic Profit.
Answer: Difference between total revenue and opportunity cost.
◉ Willingness to Pay.
Answer: Buyer will buy a good if they're WTP > Price of Good
◉ Managerial Control Variable.