CERC‑Based Strategies to Evidence Supporting
Overcome Communication Strategies
Barriers & Enhance ·CDC CERC manual outlines evidence‑based
crisis communication principles that improve
Interprofessional public adherence and trust.
Collaboration
Smallville
·CDC wildfire guidance identifies high‑risk
groups and effective protective behaviors
·Unified Incident Communications Cell (health (respirators, clean‑air rooms).
dept + hospital PIO + EMS + EOC): single, ·Census SAHIE and SAIPE provide small‑area
multilingual message map; 12‑hour update
cadence; rumor control dashboard (CDC CERC).
·Multiple channels tailored to access: Wireless
uninsured and poverty estimates for targeting
resources and tracking disparities.
·CDC/ATSDR SVI demonstrates that social
Wildfire
Disaster
Emergency Alerts, local radio, WhatsApp
community groups, door‑to‑door flyers, and vulnerability indicators predict
town hall Q&As with interpreters and ASL. disproportionate disaster impacts and inform
Materials use plain language, pictograms, and equitable allocation.
QR codes to service locators (CERC + ADA
effective communication).
·Just‑in‑time training for clinicians and
responders on smoke‑related illness, PPE fit,
·DRRA strengthens mitigation and code
enforcement capacity post‑disaster,
accelerating safe recovery; ADA requirements
Recovery
and psychological first aid; cross‑discipline ensure equitable access to shelters and
huddles and ICS‑structured roles to reduce communications.
duplication and close handoff gaps.
Community Context (Scenario Snapshot)
·Closed‑loop referrals: shared care plans across Smallville, CA experienced a catastrophic
hospital, FQHCs, social services, and shelters; References wildfire (“The Blaze”) on July 6, 2021,
2‑1‑1 hotline integration; weekly
multidisciplinary case conferences. 1.Americans with Disabilities Act. (2025). Emergency planning.
https://www.ada.gov/topics/emergency-planning/
destroying nearly 19,000 structures and
Expected effects: Faster, clearer information 2.Centers for Disease Control and Prevention (CDC). (2024). Wildfires and your safety.
causing 31 deaths. The town has ~5,200
https://www.cdc.gov/wildfires/about/index.html
flow; higher uptake of protective actions;
improved continuity of care; reduced ED
3.Centers for Disease Control and Prevention (CDC). (2024). Safety guidelines: Wildfires and wildfire
smoke. https://www.cdc.gov/wildfires/safety/how-to-safely-stay-safe-during-a-wildfire.html residents; ~23% live in poverty, 12.5% are
utilization for ambulatory‑sensitive conditions; 4.Centers for Disease Control and Prevention (CDC). (2024). CERC manual.
https://www.cdc.gov/cerc/php/cerc-manual/index.html uninsured, 10.8% have a disability, and
and greater trust among families and 5.Centers for Disease Control and Prevention (CDC) & Agency for Toxic Substances and Disease
community groups. Registry (ATSDR). (2022, 2024). Social Vulnerability Index (SVI) documentation. undocumented migrant workers with
https://www.atsdr.cdc.gov/place-health/php/svi/index.html
6.FEMA. (2019). Robert T. Stafford Disaster Relief and Emergency Assistance Act, as amended. limited English proficiency live and work in
https://www.fema.gov/sites/default/files/2020-03/stafford-act_2019.pdf
7.FEMA. (2025). Disaster Recovery Reform Act (DRRA) of 2018 – Overview & provisions.
https://www.fema.gov/disaster/disaster-recovery-reform-act-2018
the area (Assessment 3 Supplement, Capella
8.FEMA. (2023). DRRA Section 1206 companion document.
https://www.fema.gov/sites/default/files/documents/fema_drra-1206-companion-document.pdf
University, 2025).
9.Healthy People 2030. (2024). Health care access and quality objectives (e.g., AHS‑08).
https://odphp.health.gov/healthypeople/objectives-and-data/browse-objectives/health-care-
access-and-quality
10.Healthy People 2030. (2024). Mental health and mental disorders objectives.
https://odphp.health.gov/healthypeople/objectives-and-data/browse-objectives/mental-health-
and-mental-disorders
11.Healthy People 2030. (2024). Respiratory disease objectives & evidence‑based resources.
https://odphp.health.gov/healthypeople/objectives-and-data/browse-objectives/respiratory-disease
12.U.S. Census Bureau. (2025). Small Area Health Insurance Estimates (SAHIE): 2008–2023.
https://www.census.gov/data/datasets/time-series/demo/sahie/estimates-acs.html
13.U.S. Census Bureau. (2025). Small Area Income and Poverty Estimates (SAIPE): Program overview.
https://www.census.gov/programs-surveys/saipe.html
14.Capella University. (2025). Assessment 3 Supplement: Smallville Disaster Scenario (course
handout).
Overcome Communication Strategies
Barriers & Enhance ·CDC CERC manual outlines evidence‑based
crisis communication principles that improve
Interprofessional public adherence and trust.
Collaboration
Smallville
·CDC wildfire guidance identifies high‑risk
groups and effective protective behaviors
·Unified Incident Communications Cell (health (respirators, clean‑air rooms).
dept + hospital PIO + EMS + EOC): single, ·Census SAHIE and SAIPE provide small‑area
multilingual message map; 12‑hour update
cadence; rumor control dashboard (CDC CERC).
·Multiple channels tailored to access: Wireless
uninsured and poverty estimates for targeting
resources and tracking disparities.
·CDC/ATSDR SVI demonstrates that social
Wildfire
Disaster
Emergency Alerts, local radio, WhatsApp
community groups, door‑to‑door flyers, and vulnerability indicators predict
town hall Q&As with interpreters and ASL. disproportionate disaster impacts and inform
Materials use plain language, pictograms, and equitable allocation.
QR codes to service locators (CERC + ADA
effective communication).
·Just‑in‑time training for clinicians and
responders on smoke‑related illness, PPE fit,
·DRRA strengthens mitigation and code
enforcement capacity post‑disaster,
accelerating safe recovery; ADA requirements
Recovery
and psychological first aid; cross‑discipline ensure equitable access to shelters and
huddles and ICS‑structured roles to reduce communications.
duplication and close handoff gaps.
Community Context (Scenario Snapshot)
·Closed‑loop referrals: shared care plans across Smallville, CA experienced a catastrophic
hospital, FQHCs, social services, and shelters; References wildfire (“The Blaze”) on July 6, 2021,
2‑1‑1 hotline integration; weekly
multidisciplinary case conferences. 1.Americans with Disabilities Act. (2025). Emergency planning.
https://www.ada.gov/topics/emergency-planning/
destroying nearly 19,000 structures and
Expected effects: Faster, clearer information 2.Centers for Disease Control and Prevention (CDC). (2024). Wildfires and your safety.
causing 31 deaths. The town has ~5,200
https://www.cdc.gov/wildfires/about/index.html
flow; higher uptake of protective actions;
improved continuity of care; reduced ED
3.Centers for Disease Control and Prevention (CDC). (2024). Safety guidelines: Wildfires and wildfire
smoke. https://www.cdc.gov/wildfires/safety/how-to-safely-stay-safe-during-a-wildfire.html residents; ~23% live in poverty, 12.5% are
utilization for ambulatory‑sensitive conditions; 4.Centers for Disease Control and Prevention (CDC). (2024). CERC manual.
https://www.cdc.gov/cerc/php/cerc-manual/index.html uninsured, 10.8% have a disability, and
and greater trust among families and 5.Centers for Disease Control and Prevention (CDC) & Agency for Toxic Substances and Disease
community groups. Registry (ATSDR). (2022, 2024). Social Vulnerability Index (SVI) documentation. undocumented migrant workers with
https://www.atsdr.cdc.gov/place-health/php/svi/index.html
6.FEMA. (2019). Robert T. Stafford Disaster Relief and Emergency Assistance Act, as amended. limited English proficiency live and work in
https://www.fema.gov/sites/default/files/2020-03/stafford-act_2019.pdf
7.FEMA. (2025). Disaster Recovery Reform Act (DRRA) of 2018 – Overview & provisions.
https://www.fema.gov/disaster/disaster-recovery-reform-act-2018
the area (Assessment 3 Supplement, Capella
8.FEMA. (2023). DRRA Section 1206 companion document.
https://www.fema.gov/sites/default/files/documents/fema_drra-1206-companion-document.pdf
University, 2025).
9.Healthy People 2030. (2024). Health care access and quality objectives (e.g., AHS‑08).
https://odphp.health.gov/healthypeople/objectives-and-data/browse-objectives/health-care-
access-and-quality
10.Healthy People 2030. (2024). Mental health and mental disorders objectives.
https://odphp.health.gov/healthypeople/objectives-and-data/browse-objectives/mental-health-
and-mental-disorders
11.Healthy People 2030. (2024). Respiratory disease objectives & evidence‑based resources.
https://odphp.health.gov/healthypeople/objectives-and-data/browse-objectives/respiratory-disease
12.U.S. Census Bureau. (2025). Small Area Health Insurance Estimates (SAHIE): 2008–2023.
https://www.census.gov/data/datasets/time-series/demo/sahie/estimates-acs.html
13.U.S. Census Bureau. (2025). Small Area Income and Poverty Estimates (SAIPE): Program overview.
https://www.census.gov/programs-surveys/saipe.html
14.Capella University. (2025). Assessment 3 Supplement: Smallville Disaster Scenario (course
handout).
