SPORTS AND ENTERTAINMENT MARKETING
2026 COMPREHENSIVE ASSESSMENT SCRIPT
SOLVED QUESTIONS ANSWERS UPDATED
REVIEW SET
◉ Promotion.
Answer: A way to make customers aware of products and encourage
them to buy; to create effective promotion plans that reach the
largest audiences at the most cost-effective price; think about
Domino's Pizza.
◉ Discretionary Income.
Answer: The amount of money an individual has available to spend
after paying for the necessities of life and other fixed expenses such
as housing and car payments.
◉ Demographics.
Answer: Shared characteristics of a group such as age, marital
status, gender, ethnic background, income level, and educational
level.
◉ Sports Marketing.
, Answer: Using sports to market products; sports marketers research
the demographics and spending habits of fans, who are usually
willing to pay for team or celebrity-identified clothing or equipment.
◉ Gross Impression.
Answer: The number of times per advertisement, game, or show that
a product or service is associated with an athlete, team or
entertainer.
◉ Entertainment.
Answer: Involves some type of performance or amusement that
people are willing to spend their money and spare time watching
generally applied to movies, theater, music concerts, performances,
and the fine arts, including the symphony, opera, and ballet.
◉ Entertainment Marketing.
Answer: Influencing how people choose to spend their time and
money on entertainment.
◉ Ratings.
Answer: the number of viewers the program attracts; the price of
commercial time slots is tied to the number of viewers the program
attracted.
2026 COMPREHENSIVE ASSESSMENT SCRIPT
SOLVED QUESTIONS ANSWERS UPDATED
REVIEW SET
◉ Promotion.
Answer: A way to make customers aware of products and encourage
them to buy; to create effective promotion plans that reach the
largest audiences at the most cost-effective price; think about
Domino's Pizza.
◉ Discretionary Income.
Answer: The amount of money an individual has available to spend
after paying for the necessities of life and other fixed expenses such
as housing and car payments.
◉ Demographics.
Answer: Shared characteristics of a group such as age, marital
status, gender, ethnic background, income level, and educational
level.
◉ Sports Marketing.
, Answer: Using sports to market products; sports marketers research
the demographics and spending habits of fans, who are usually
willing to pay for team or celebrity-identified clothing or equipment.
◉ Gross Impression.
Answer: The number of times per advertisement, game, or show that
a product or service is associated with an athlete, team or
entertainer.
◉ Entertainment.
Answer: Involves some type of performance or amusement that
people are willing to spend their money and spare time watching
generally applied to movies, theater, music concerts, performances,
and the fine arts, including the symphony, opera, and ballet.
◉ Entertainment Marketing.
Answer: Influencing how people choose to spend their time and
money on entertainment.
◉ Ratings.
Answer: the number of viewers the program attracts; the price of
commercial time slots is tied to the number of viewers the program
attracted.
