COB300D - Chapter 11 Questions with Verified Answers Questions with Correct Answers
Question 1:
Idea
Answer:
a concept, philosophy, image, or issue that provides
fhe psyhological stimulation that aids in solving problems or adjusting to the environment
Question 2:
Total product offering
Answer:
core product, supplemental features, and symbolic or
experiential benefits
Question 3:
Consumer products
Answer:
products purchased to satisfy personal and family
needs
Question 4:
Business products
Answer:
products bought to use in a firm's operations, to
resell, or to make other products
Question 5:
Convenience products
Answer:
Relatively inexpensive, frequently purchased items for which buyers exert minimal purchasing effort
(bread, soda, gum). Will even choose a substitute if brand is
not available. Low per unit gross margin
Question 6:
Shopping products
Answer:
items for which buyers are willing to expend considerable effort in planning and making purchases
(appliances, bicycles, furniture, stereos, cameras,
shoes)
Question 7:
Specialty products
Answer:
, items with unique characteristics that buyers are willing to expend considerable effort to obtain. Most
expensive products, no substitutes accepted (fine jewelry, collectors items)
Question 8:
Unsought products
Answer:
Products purchased to solve a sudden problem, products of which customers are unaware, and
products that people do not necessarily think of buying (emergency medical services, car repairs).
Speed is more important than price
Question 9:
Installations
Answer:
facilities and nonportable major equipment (buildings, factories, warehouses, production lines)
Question 10:
Accessory equipment
Answer:
Equipment that does not become part of the final physical product but is used in production or office
activities (file cabinets, calculators, tools)
Question 11:
Raw materials
Answer:
Basic natural materials that become part of a physical product (minerals, chemicals, at products, corn,
stuff from forests and oceans)
Question 12:
Component parts
Answer:
items that become part of the physical product and are either finished items ready for assembly or
items that need little processing before assembly (spark plugs, tires, clocks, brakes, headlights)
Question 13:
Process materials
Answer:
materials that are used directly in the production of other products but are not readily identifiable
(vinegar in salad dressing, not extra table from product)
Question 14:
MRO Supplies
Answer:
Question 1:
Idea
Answer:
a concept, philosophy, image, or issue that provides
fhe psyhological stimulation that aids in solving problems or adjusting to the environment
Question 2:
Total product offering
Answer:
core product, supplemental features, and symbolic or
experiential benefits
Question 3:
Consumer products
Answer:
products purchased to satisfy personal and family
needs
Question 4:
Business products
Answer:
products bought to use in a firm's operations, to
resell, or to make other products
Question 5:
Convenience products
Answer:
Relatively inexpensive, frequently purchased items for which buyers exert minimal purchasing effort
(bread, soda, gum). Will even choose a substitute if brand is
not available. Low per unit gross margin
Question 6:
Shopping products
Answer:
items for which buyers are willing to expend considerable effort in planning and making purchases
(appliances, bicycles, furniture, stereos, cameras,
shoes)
Question 7:
Specialty products
Answer:
, items with unique characteristics that buyers are willing to expend considerable effort to obtain. Most
expensive products, no substitutes accepted (fine jewelry, collectors items)
Question 8:
Unsought products
Answer:
Products purchased to solve a sudden problem, products of which customers are unaware, and
products that people do not necessarily think of buying (emergency medical services, car repairs).
Speed is more important than price
Question 9:
Installations
Answer:
facilities and nonportable major equipment (buildings, factories, warehouses, production lines)
Question 10:
Accessory equipment
Answer:
Equipment that does not become part of the final physical product but is used in production or office
activities (file cabinets, calculators, tools)
Question 11:
Raw materials
Answer:
Basic natural materials that become part of a physical product (minerals, chemicals, at products, corn,
stuff from forests and oceans)
Question 12:
Component parts
Answer:
items that become part of the physical product and are either finished items ready for assembly or
items that need little processing before assembly (spark plugs, tires, clocks, brakes, headlights)
Question 13:
Process materials
Answer:
materials that are used directly in the production of other products but are not readily identifiable
(vinegar in salad dressing, not extra table from product)
Question 14:
MRO Supplies
Answer:
