WGU D099 2026 SALES MANAGEMENT
ASSESSMENT QUESTIONS SOLUTIONS
FINAL STUDY GUIDE
◉ Value creation
Answer: Doing things that make a product, service, or business more
valuable.
◉ Marketing
Answer: Finding customers, keeping them happy, and promoting
products people want.
◉ Sales
Answer: Actually convincing customers to buy a product or service.
◉ Customer loyalty
Answer: When customers keep coming back to the same brand
because they like and trust it.
◉ Brand trust
Answer: When customers believe a brand will do what it promises.
, ◉ Personal selling
Answer: Selling through direct person-to-person interaction.
◉ Conversion rates
Answer: The percentage of people who actually buy or take action.
◉ Sales forecast
Answer: A prediction of future sales.
◉ Operational budget
Answer: A spending plan for keeping a business running.
◉ Competitive advantage
Answer: Something a company does better than competitors.
◉ CRM
Answer: A system businesses use to track and manage customer
relationships.
◉ Prospecting
Answer: Looking for possible new customers.
ASSESSMENT QUESTIONS SOLUTIONS
FINAL STUDY GUIDE
◉ Value creation
Answer: Doing things that make a product, service, or business more
valuable.
◉ Marketing
Answer: Finding customers, keeping them happy, and promoting
products people want.
◉ Sales
Answer: Actually convincing customers to buy a product or service.
◉ Customer loyalty
Answer: When customers keep coming back to the same brand
because they like and trust it.
◉ Brand trust
Answer: When customers believe a brand will do what it promises.
, ◉ Personal selling
Answer: Selling through direct person-to-person interaction.
◉ Conversion rates
Answer: The percentage of people who actually buy or take action.
◉ Sales forecast
Answer: A prediction of future sales.
◉ Operational budget
Answer: A spending plan for keeping a business running.
◉ Competitive advantage
Answer: Something a company does better than competitors.
◉ CRM
Answer: A system businesses use to track and manage customer
relationships.
◉ Prospecting
Answer: Looking for possible new customers.