MISY 3310 EXAM 3 HIGH-YIELD ENTERPRISE
SYSTEMS, DATA ANALYTICS, AND IT STRATEGY
SUMMARY 2026
◉ Checking store inventory is an example of a(n) ___ decision.
a. procedural
b. ad hoc
c. unstructured
d. structured
e. semistructured.
Answer: d. structured
◉ Coca-Cola uses a ___ in order to classify, store and distribute all the
images of the brand.
a. knowledge base
b. neural network
c. digital asset management system
d. learning management system
e. virtual reality system.
,Answer: c. digital asset management system
◉ Compared to digital goods, traditional goods have:
a. lower inventory costs.
b. more variable pricing.
c. higher costs of distribution.
d. lower marginal costs per unit.
e. lower copying costs..
Answer: higher costs of distribution
◉ Customer service modules in CRM systems provide tools for:
a. managing sales prospect and contact information.
b. capturing prospect and customer data.
c. assigning and managing customer service requests.
d. organizing effective marketing campaigns.
e. identifying profitable and unprofitable customers..
Answer: c. assigning and managing customer service requests
◉ Distribution and delivery of products to retailers is part of the:
,a. downstream portion of the supply chain.
b. intermediate portion of the supply chain.
c. external supply chain.
d. upstream portion of the supply chain.
e. supplier's internal supply chain..
Answer: downstream portion of the supply chain
◉ Enterprise systems improve management decision making in all
the following ways except:
a. implementing standard definitions and formats worldwide.
b. improving forecasts of consumer behavior.
c. providing up-to-the-minute data on sales, inventory, and
production.
d. providing more accurate sales and production forecasts.
e. determining the profitability of products..
Answer: b. improving forecasts of consumer behavior
◉ Establishing a firm's long-term goals is an example of a(n) ___
decision.
a. semistructured
, b. unstructured
c. structured
d. undocumented
e. analytic.
Answer: b. unstructured
◉ Facebook's "like" button is an example of which of the following?
a. Social search
b. Social sign-on
c. Network notification
d. Newsfeed
e. Collaborative shopping.
Answer: c. Network notification
◉ Genetic algorithms:
a. consist of many layers of neural networks working in a
hierarchical fashion.
b. are a form of machine learning.
c. seek to emulate a human expert's way of solving problems.
d. are based on logic.
SYSTEMS, DATA ANALYTICS, AND IT STRATEGY
SUMMARY 2026
◉ Checking store inventory is an example of a(n) ___ decision.
a. procedural
b. ad hoc
c. unstructured
d. structured
e. semistructured.
Answer: d. structured
◉ Coca-Cola uses a ___ in order to classify, store and distribute all the
images of the brand.
a. knowledge base
b. neural network
c. digital asset management system
d. learning management system
e. virtual reality system.
,Answer: c. digital asset management system
◉ Compared to digital goods, traditional goods have:
a. lower inventory costs.
b. more variable pricing.
c. higher costs of distribution.
d. lower marginal costs per unit.
e. lower copying costs..
Answer: higher costs of distribution
◉ Customer service modules in CRM systems provide tools for:
a. managing sales prospect and contact information.
b. capturing prospect and customer data.
c. assigning and managing customer service requests.
d. organizing effective marketing campaigns.
e. identifying profitable and unprofitable customers..
Answer: c. assigning and managing customer service requests
◉ Distribution and delivery of products to retailers is part of the:
,a. downstream portion of the supply chain.
b. intermediate portion of the supply chain.
c. external supply chain.
d. upstream portion of the supply chain.
e. supplier's internal supply chain..
Answer: downstream portion of the supply chain
◉ Enterprise systems improve management decision making in all
the following ways except:
a. implementing standard definitions and formats worldwide.
b. improving forecasts of consumer behavior.
c. providing up-to-the-minute data on sales, inventory, and
production.
d. providing more accurate sales and production forecasts.
e. determining the profitability of products..
Answer: b. improving forecasts of consumer behavior
◉ Establishing a firm's long-term goals is an example of a(n) ___
decision.
a. semistructured
, b. unstructured
c. structured
d. undocumented
e. analytic.
Answer: b. unstructured
◉ Facebook's "like" button is an example of which of the following?
a. Social search
b. Social sign-on
c. Network notification
d. Newsfeed
e. Collaborative shopping.
Answer: c. Network notification
◉ Genetic algorithms:
a. consist of many layers of neural networks working in a
hierarchical fashion.
b. are a form of machine learning.
c. seek to emulate a human expert's way of solving problems.
d. are based on logic.
