Intro to Entrepreneurship: Business Model Canvas (9 Components) | Study
Guide & Exam Review
1. customer segments - ANS ✔✔a part of the customer grouping market.
questions: who are we creating value for?
who are our most important customers?
what are the customers archetypes?
2. Customer value propositions - ANS ✔✔designed to solve a customer problem or meet a
need.
questions: what value do we deliver to the customer?
which one of our customers' problems are we helping to solve?
what bundles of products and services are we offering to each segment?
which customer needs are we satisfying?
what is the minimum viable product?
3. channels - ANS ✔✔the value proposition is delivered through communication, distribution,
and sales.
questions: through which channels do our customer segments want to be reached?
how do other companies reach them now?
which ones work best?
which ones are most cost-effective?
how are we integrating them with customer routines?
4. Customer relationships - ANS ✔✔relationships that can be developed on a one-to-one basis
in a brick-and-mortar, T-shirt store and/ or through a purely automated process of selling the T-
shirts.
Guide & Exam Review
1. customer segments - ANS ✔✔a part of the customer grouping market.
questions: who are we creating value for?
who are our most important customers?
what are the customers archetypes?
2. Customer value propositions - ANS ✔✔designed to solve a customer problem or meet a
need.
questions: what value do we deliver to the customer?
which one of our customers' problems are we helping to solve?
what bundles of products and services are we offering to each segment?
which customer needs are we satisfying?
what is the minimum viable product?
3. channels - ANS ✔✔the value proposition is delivered through communication, distribution,
and sales.
questions: through which channels do our customer segments want to be reached?
how do other companies reach them now?
which ones work best?
which ones are most cost-effective?
how are we integrating them with customer routines?
4. Customer relationships - ANS ✔✔relationships that can be developed on a one-to-one basis
in a brick-and-mortar, T-shirt store and/ or through a purely automated process of selling the T-
shirts.
