WGU Digital Marketing D098 Quizzes Latest 2026
With Answers
An independent book retailer hosts private monthly book readings for existing customers
to strengthen relationships with customers and increase sales of new books. Which stage of
the consumer buying journey is this book retailer targeting?
Loyalty loop
A user downloads a free game to a smartphone. Before the game begins, a digital message
from the game company appears across the bottom of the screen promoting the game's new
features. The user can exit this message. Which type of content is this user receiving?
Pop-up
Which common bidding method for display advertisements has the goal of increasing
brand awareness and visibility?
Clicks
Impressions
Conversions
Views
Impressions
A marketer sends focused queries and sets factors around experiments, such as
advertisement timing, length of time in market, statistical importance, or target region.
Which type of testing is being used by this marketer?
Content testing
Experience testing
, Usability testing
Parameter testing
Parameter testing
An online flower shop had an unexpected surge in clicks and sales conversions after posting
a promotional offer online. Which type of testing will allow the owner to measure the
impact of this offer on the user experience?
Multivariate testing
Parameter testing
Usability Testing
Effectiveness testing
Usability Testing
Which digital marketing technique attempts to make a website's structure easier to
navigate for search engines?
Technical optimization
Embedded hyperlinks
Off-page optimization
Website path analysis
Technical optimization
A company bids on keywords to drive more traffic to its website and creates
advertisements around those keywords to be displayed in search results. Which digital
marketing approach is this company using?
With Answers
An independent book retailer hosts private monthly book readings for existing customers
to strengthen relationships with customers and increase sales of new books. Which stage of
the consumer buying journey is this book retailer targeting?
Loyalty loop
A user downloads a free game to a smartphone. Before the game begins, a digital message
from the game company appears across the bottom of the screen promoting the game's new
features. The user can exit this message. Which type of content is this user receiving?
Pop-up
Which common bidding method for display advertisements has the goal of increasing
brand awareness and visibility?
Clicks
Impressions
Conversions
Views
Impressions
A marketer sends focused queries and sets factors around experiments, such as
advertisement timing, length of time in market, statistical importance, or target region.
Which type of testing is being used by this marketer?
Content testing
Experience testing
, Usability testing
Parameter testing
Parameter testing
An online flower shop had an unexpected surge in clicks and sales conversions after posting
a promotional offer online. Which type of testing will allow the owner to measure the
impact of this offer on the user experience?
Multivariate testing
Parameter testing
Usability Testing
Effectiveness testing
Usability Testing
Which digital marketing technique attempts to make a website's structure easier to
navigate for search engines?
Technical optimization
Embedded hyperlinks
Off-page optimization
Website path analysis
Technical optimization
A company bids on keywords to drive more traffic to its website and creates
advertisements around those keywords to be displayed in search results. Which digital
marketing approach is this company using?
