CONSUMER BEHAVIOR CERTIFICATION EXAMINATION
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Consumer behavior is:
A. Study of how people buy and use products
B. Product manufacturing process
C. Advertising design only
D. Website coding
Answer: A
Rationale: It focuses on buying decisions and usage.
2. A consumer is:
A. A person who buys goods/services for use
B. A company only
C. A factory worker
D. A supplier
Answer: A
Rationale: End user of products.
3. Consumer decision-making involves:
A. Steps taken before purchasing
B. Only advertising
C. Only pricing
D. Only production
Answer: A
Rationale: Purchase process stages.
4. Need recognition is:
A. Realizing a need or problem
B. Buying immediately
C. Product delivery
D. Advertising
Answer: A
Rationale: First stage of buying process.
,5. Information search is:
A. Looking for product information
B. Ignoring products
C. Selling products
D. Manufacturing
Answer: A
Rationale: Research phase.
6. Alternatives evaluation means:
A. Comparing different options
B. Buying immediately
C. Advertising products
D. Ignoring choices
Answer: A
Rationale: Decision comparison stage.
7. Purchase decision is:
A. Selecting and buying a product
B. Ignoring products
C. Advertising
D. Manufacturing
Answer: A
Rationale: Final buying step.
8. Post-purchase behavior is:
A. Feelings after buying a product
B. Product design
C. Advertising
D. Production
Answer: A
Rationale: After-sale evaluation.
9. Consumer satisfaction means:
A. Product meets expectations
B. Product is expensive
C. Product is advertised
D. Product is new
Answer: A
Rationale: Expectation fulfillment.
,10. Cognitive dissonance is:
A. Buyer’s doubt after purchase
B. Advertising method
C. Pricing strategy
D. Product design
Answer: A
Rationale: Post-purchase doubt.
11. Motivation in consumer behavior refers to:
A. Driving force behind buying
B. Product price
C. Advertising budget
D. Website traffic
Answer: A
Rationale: Internal push factor.
12. Maslow’s hierarchy of needs includes:
A. Physiological to self-actualization needs
B. Pricing levels
C. Advertising levels
D. Production stages
Answer: A
Rationale: Human needs model.
13. Perception is:
A. How consumers interpret information
B. Product cost
C. Production process
D. Advertising
Answer: A
Rationale: Mental interpretation.
14. Learning in consumer behavior is:
A. Changes in behavior from experience
B. Manufacturing process
C. Pricing method
D. Distribution
Answer: A
Rationale: Experience-based change.
, 15. Attitude refers to:
A. Consumer’s evaluation of a product
B. Product price
C. Marketing budget
D. Website design
Answer: A
Rationale: Feelings and beliefs.
16. Culture influences:
A. Consumer preferences and behavior
B. Server speed
C. Coding style
D. Ads cost
Answer: A
Rationale: Social influence.
17. Subculture is:
A. Smaller cultural group within society
B. Company division
C. Pricing strategy
D. Advertising method
Answer: A
Rationale: Cultural segment.
18. Social class affects:
A. Buying patterns
B. Server speed
C. Coding style
D. Ads design
Answer: A
Rationale: Economic grouping.
19. Reference groups are:
A. People influencing consumer decisions
B. Servers
C. Products
D. Ads
Answer: A
Rationale: Social influence groups.
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Consumer behavior is:
A. Study of how people buy and use products
B. Product manufacturing process
C. Advertising design only
D. Website coding
Answer: A
Rationale: It focuses on buying decisions and usage.
2. A consumer is:
A. A person who buys goods/services for use
B. A company only
C. A factory worker
D. A supplier
Answer: A
Rationale: End user of products.
3. Consumer decision-making involves:
A. Steps taken before purchasing
B. Only advertising
C. Only pricing
D. Only production
Answer: A
Rationale: Purchase process stages.
4. Need recognition is:
A. Realizing a need or problem
B. Buying immediately
C. Product delivery
D. Advertising
Answer: A
Rationale: First stage of buying process.
,5. Information search is:
A. Looking for product information
B. Ignoring products
C. Selling products
D. Manufacturing
Answer: A
Rationale: Research phase.
6. Alternatives evaluation means:
A. Comparing different options
B. Buying immediately
C. Advertising products
D. Ignoring choices
Answer: A
Rationale: Decision comparison stage.
7. Purchase decision is:
A. Selecting and buying a product
B. Ignoring products
C. Advertising
D. Manufacturing
Answer: A
Rationale: Final buying step.
8. Post-purchase behavior is:
A. Feelings after buying a product
B. Product design
C. Advertising
D. Production
Answer: A
Rationale: After-sale evaluation.
9. Consumer satisfaction means:
A. Product meets expectations
B. Product is expensive
C. Product is advertised
D. Product is new
Answer: A
Rationale: Expectation fulfillment.
,10. Cognitive dissonance is:
A. Buyer’s doubt after purchase
B. Advertising method
C. Pricing strategy
D. Product design
Answer: A
Rationale: Post-purchase doubt.
11. Motivation in consumer behavior refers to:
A. Driving force behind buying
B. Product price
C. Advertising budget
D. Website traffic
Answer: A
Rationale: Internal push factor.
12. Maslow’s hierarchy of needs includes:
A. Physiological to self-actualization needs
B. Pricing levels
C. Advertising levels
D. Production stages
Answer: A
Rationale: Human needs model.
13. Perception is:
A. How consumers interpret information
B. Product cost
C. Production process
D. Advertising
Answer: A
Rationale: Mental interpretation.
14. Learning in consumer behavior is:
A. Changes in behavior from experience
B. Manufacturing process
C. Pricing method
D. Distribution
Answer: A
Rationale: Experience-based change.
, 15. Attitude refers to:
A. Consumer’s evaluation of a product
B. Product price
C. Marketing budget
D. Website design
Answer: A
Rationale: Feelings and beliefs.
16. Culture influences:
A. Consumer preferences and behavior
B. Server speed
C. Coding style
D. Ads cost
Answer: A
Rationale: Social influence.
17. Subculture is:
A. Smaller cultural group within society
B. Company division
C. Pricing strategy
D. Advertising method
Answer: A
Rationale: Cultural segment.
18. Social class affects:
A. Buying patterns
B. Server speed
C. Coding style
D. Ads design
Answer: A
Rationale: Economic grouping.
19. Reference groups are:
A. People influencing consumer decisions
B. Servers
C. Products
D. Ads
Answer: A
Rationale: Social influence groups.
