TEST BANK
Media & Culture: An Introduction to Mass
Communication
Richard Campbell, Christopher Martin, Bettina Fabos, Ron Becker
ST
────────────────────────────────────────────────────
14th Edition
UV
IA
_M
GE
TEST BANK
EK
??
, TABLE OF CONTENTS
Test Bank: Media & Culture: An Introduction to Mass Communication, 14th Edition
By Richard Campbell, Christopher Martin, Bettina Fabos, and Ron Becker
CHAPTER 1 Media, Culture, and Communication: A Critical Approach
PART 1: INTERACTIVE MEDIA
CHAPTER 2 The Internet, Social Media, and AI
ST
CHAPTER 3 Digital Gaming and the Media Playground
PART 2: SOUNDS AND IMAGES
CHAPTER 4 Sound Recording and Popular Music
UV
CHAPTER 5 Popular Radio and the Origins of Broadcasting
CHAPTER 6 Television: From Broadcasting to Streaming
CHAPTER 7 Movies and Visual Storytelling
PART 3: WORDS AND PICTURES
IA
CHAPTER 8 Newspapers and Magazines: From Print to Digital Brands
CHAPTER 9 Books and the Power of Print
PART 4: STRATEGIC COMMUNICATION
CHAPTER 10 Advertising and Commercial Culture
_M
CHAPTER 11 Public Relations and Framing the Message
PART 5: DEMOCRATIC EXPRESSION AND THE MASS MEDIA
CHAPTER 12 Media Economics and the Global Marketplace
CHAPTER 13 The Culture of Journalism: Values, Ethics, and Democracy
GE
CHAPTER 14 Why and How to Do Media Research
CHAPTER 15 Legal Controls and Freedom of Expression
EK
??
,Name: Class: Date:
Chapter 1 Media, Culture, and Communication: A Critical Approach
1. According to the textbook, the mass media are industries that produce and distribute cultural products to a
large number of people.
a. True
b. False
ANSWER: a
2. According to the textbook, as cultural forms, the media products we consume help us make sense of our daily
life and articulate our values.
ST
a. True
b. False
ANSWER: a
UV
3. The written era was the first period in communication history.
a. True
b. False
ANSWER: b
IA
4. The manuscript, or written, culture that existed between 1000 BCE and the mid-fifteenth century primarily
served rich and powerful institutions.
a. True
b. False
_M
ANSWER: a
5. No media existed prior to the coming of the electronic era in the nineteenth century.
a. True
b. False
GE
ANSWER: b
6. Gutenberg played an active role in the transition from oral to written culture.
a. True
b. False
EK
ANSWER: b
7. Modern printing emerged with wood-carved blocks developed in China around 1045.
a. True
??
b. False
ANSWER: b
8. Gutenberg's invention of movable type allowed the book to become one of the first mass-marketed
communication products in history.
a. True
b. False
Copyright Macmillan Learning. Powered by Cognero. Page 1
, Name: Class: Date:
Chapter 1 Media, Culture, and Communication: A Critical Approach
ANSWER: a
9. The printing press fostered the rise of modern nationalism.
a. True
b. False
ANSWER: a
ST
10. One consequence of the printing press was that people came to rely less on their local community and
religious, political, and business leaders for information and guidance.
a. True
b. False
UV
ANSWER: a
11. The computer was the first electronic medium.
a. True
b. False
IA
ANSWER: b
12. The telegraph and newspapers transformed information into a commodity.
a. True
_M
b. False
ANSWER: a
13. According to the textbook, the term "convergence" has been used in two interconnected ways.
a. True
GE
b. False
ANSWER: a
14. The media technologies we use and the media products we consume now sort us into narrow niches or
subcultures.
EK
a. True
b. False
ANSWER: a
??
15. The three roles each of us play in relationship to media are consumer, producer, and critic.
a. True
b. False
ANSWER: b
16. The three roles we play in relationship to media always complement one another.
a. True
b. False
Copyright Macmillan Learning. Powered by Cognero. Page 2
Media & Culture: An Introduction to Mass
Communication
Richard Campbell, Christopher Martin, Bettina Fabos, Ron Becker
ST
────────────────────────────────────────────────────
14th Edition
UV
IA
_M
GE
TEST BANK
EK
??
, TABLE OF CONTENTS
Test Bank: Media & Culture: An Introduction to Mass Communication, 14th Edition
By Richard Campbell, Christopher Martin, Bettina Fabos, and Ron Becker
CHAPTER 1 Media, Culture, and Communication: A Critical Approach
PART 1: INTERACTIVE MEDIA
CHAPTER 2 The Internet, Social Media, and AI
ST
CHAPTER 3 Digital Gaming and the Media Playground
PART 2: SOUNDS AND IMAGES
CHAPTER 4 Sound Recording and Popular Music
UV
CHAPTER 5 Popular Radio and the Origins of Broadcasting
CHAPTER 6 Television: From Broadcasting to Streaming
CHAPTER 7 Movies and Visual Storytelling
PART 3: WORDS AND PICTURES
IA
CHAPTER 8 Newspapers and Magazines: From Print to Digital Brands
CHAPTER 9 Books and the Power of Print
PART 4: STRATEGIC COMMUNICATION
CHAPTER 10 Advertising and Commercial Culture
_M
CHAPTER 11 Public Relations and Framing the Message
PART 5: DEMOCRATIC EXPRESSION AND THE MASS MEDIA
CHAPTER 12 Media Economics and the Global Marketplace
CHAPTER 13 The Culture of Journalism: Values, Ethics, and Democracy
GE
CHAPTER 14 Why and How to Do Media Research
CHAPTER 15 Legal Controls and Freedom of Expression
EK
??
,Name: Class: Date:
Chapter 1 Media, Culture, and Communication: A Critical Approach
1. According to the textbook, the mass media are industries that produce and distribute cultural products to a
large number of people.
a. True
b. False
ANSWER: a
2. According to the textbook, as cultural forms, the media products we consume help us make sense of our daily
life and articulate our values.
ST
a. True
b. False
ANSWER: a
UV
3. The written era was the first period in communication history.
a. True
b. False
ANSWER: b
IA
4. The manuscript, or written, culture that existed between 1000 BCE and the mid-fifteenth century primarily
served rich and powerful institutions.
a. True
b. False
_M
ANSWER: a
5. No media existed prior to the coming of the electronic era in the nineteenth century.
a. True
b. False
GE
ANSWER: b
6. Gutenberg played an active role in the transition from oral to written culture.
a. True
b. False
EK
ANSWER: b
7. Modern printing emerged with wood-carved blocks developed in China around 1045.
a. True
??
b. False
ANSWER: b
8. Gutenberg's invention of movable type allowed the book to become one of the first mass-marketed
communication products in history.
a. True
b. False
Copyright Macmillan Learning. Powered by Cognero. Page 1
, Name: Class: Date:
Chapter 1 Media, Culture, and Communication: A Critical Approach
ANSWER: a
9. The printing press fostered the rise of modern nationalism.
a. True
b. False
ANSWER: a
ST
10. One consequence of the printing press was that people came to rely less on their local community and
religious, political, and business leaders for information and guidance.
a. True
b. False
UV
ANSWER: a
11. The computer was the first electronic medium.
a. True
b. False
IA
ANSWER: b
12. The telegraph and newspapers transformed information into a commodity.
a. True
_M
b. False
ANSWER: a
13. According to the textbook, the term "convergence" has been used in two interconnected ways.
a. True
GE
b. False
ANSWER: a
14. The media technologies we use and the media products we consume now sort us into narrow niches or
subcultures.
EK
a. True
b. False
ANSWER: a
??
15. The three roles each of us play in relationship to media are consumer, producer, and critic.
a. True
b. False
ANSWER: b
16. The three roles we play in relationship to media always complement one another.
a. True
b. False
Copyright Macmillan Learning. Powered by Cognero. Page 2
