DeVry University, Keller Graduate School of Management ENTR 510Week 1 Allison Barnard Case Study LATEST OF MAY 2021 WITH CORRECT RESEARCH ANSWERS AND GUARANTEED GRADE A+

ENTR 510 Week 1 Case Study Assignment Is this business scalable? Discuss the limitations and challenges. Alison Barnard’s boutique jean shop In-Jean-Ius was created out of a passion for serving an underserved market and fashion. Allison leveraged her passion when she completed her grad degree from Babson, and cultivated her idea for her upscale jean shop. Once she graduated it was about gaining practical experience in the industry and learning as much as she could. In-Jean-Ius, as a retailer is a great idea because it is centered around the customers experience in a niche market. The quality and variety of product of In-jean-Ius is another big benefit to its customers. To the question of the business being scalable one would need to consider if the foundational elements of the business are repeatable. The biggest consideration is for a niche boutique would be suppliers. With In-jean-Ius being an upscale jean retail shop its suppliers are extremely sensitive to oversaturation. Additionally the market segment that is willing to pay premium price for jeans is limited to large city’s; like New York, Boston, Philadelphia, Los Angeles, Chicago, San Francisco, Miami, Atlanta, Houston and Dallas. This limits the scalability of the business due to higher cost of entering the market in such city’s as well as supplier exclusivity, more competition.