Like most social activities, the effectiveness of your social media strategy can be
tracked and analyzed using a number of key metrics.
Which metrics can you use to evaluate a social strategy?
Choose THREE of the following:
User satisfaction
Number of social channels used
Content consumption
Social media load speed
Content engagement
Give this one a try later!
, User satisfaction
Content consumption
Content engagement
You've set up an event to launch your latest product. You want to track the impact of
LinkedIn ads on awareness and driving registrations for the event.
What metrics should you measure in Campaign Manager to do this?
Choose TWO of the following:
Likes and reactions
Impressions
Shares
Cost per event registration
Give this one a try later!
Impressions
Cost per event registration
Prior to a website redesign, your CXO has asked you to oversee the creation of a
customer experience map.
What is the purpose of a customer experience map?
Choose TWO of the following:
Provides a targeted look at a specific journey, usually for one goal and one persona
Represents the reality of the customer journey, including all issues the customer
experiences
Focuses on the highlights of the customer journey, and areas in which your
,competitors excel
Gives a 'big picture' view of the whole customer experience across the business
Give this one a try later!
Represents the reality of the customer journey, including all issues the
customer experiences
Gives a 'big picture' view of the whole customer experience across the
business
You plan to use Twitter Ads Manager in your next campaign.
How can Twitter Ads Manager help you promote your business?
Choose THREE of the following:
Develops brand awareness
Drives website traffic
Helps increase app installs - correct
Makes content more engaging
Provides data on customers
Give this one a try later!
Develops brand awareness
Drives website traffic
Helps increase app installs
You are planning a social media campaign and, prior to launch, you want to gain in-
depth knowledge about what your audience is talking about.
Which steps can you take to actively listen to your audience to gain insights?
, Choose TWO of the following:
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics
Give this one a try later!
Use social monitoring tools such as Hootsuite
Join discussion groups on platforms such as LinkedIn
On Facebook, you can create either a personal Profile or a Page, depending on your
requirements.
Drag and drop each characteristic of a Facebook Profile and a Facebook Page to the
correct column.
Give this one a try later!
Profile: represent individual people, for non-commercial use, can be
quickly migrated for marketing purposes
Page: for commercial use, represent businesses and brands, offer unique
tools to businesses
You want to create a dynamic ad campaign in Facebook to retarget past site visitors.
What options does Facebook Business Manager provide?
Choose FOUR of the following:
Show ads to people based on a custom combination of ways that they interacted with
your site
Show ads to people who viewed the products or added them to their basket but
tracked and analyzed using a number of key metrics.
Which metrics can you use to evaluate a social strategy?
Choose THREE of the following:
User satisfaction
Number of social channels used
Content consumption
Social media load speed
Content engagement
Give this one a try later!
, User satisfaction
Content consumption
Content engagement
You've set up an event to launch your latest product. You want to track the impact of
LinkedIn ads on awareness and driving registrations for the event.
What metrics should you measure in Campaign Manager to do this?
Choose TWO of the following:
Likes and reactions
Impressions
Shares
Cost per event registration
Give this one a try later!
Impressions
Cost per event registration
Prior to a website redesign, your CXO has asked you to oversee the creation of a
customer experience map.
What is the purpose of a customer experience map?
Choose TWO of the following:
Provides a targeted look at a specific journey, usually for one goal and one persona
Represents the reality of the customer journey, including all issues the customer
experiences
Focuses on the highlights of the customer journey, and areas in which your
,competitors excel
Gives a 'big picture' view of the whole customer experience across the business
Give this one a try later!
Represents the reality of the customer journey, including all issues the
customer experiences
Gives a 'big picture' view of the whole customer experience across the
business
You plan to use Twitter Ads Manager in your next campaign.
How can Twitter Ads Manager help you promote your business?
Choose THREE of the following:
Develops brand awareness
Drives website traffic
Helps increase app installs - correct
Makes content more engaging
Provides data on customers
Give this one a try later!
Develops brand awareness
Drives website traffic
Helps increase app installs
You are planning a social media campaign and, prior to launch, you want to gain in-
depth knowledge about what your audience is talking about.
Which steps can you take to actively listen to your audience to gain insights?
, Choose TWO of the following:
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics
Give this one a try later!
Use social monitoring tools such as Hootsuite
Join discussion groups on platforms such as LinkedIn
On Facebook, you can create either a personal Profile or a Page, depending on your
requirements.
Drag and drop each characteristic of a Facebook Profile and a Facebook Page to the
correct column.
Give this one a try later!
Profile: represent individual people, for non-commercial use, can be
quickly migrated for marketing purposes
Page: for commercial use, represent businesses and brands, offer unique
tools to businesses
You want to create a dynamic ad campaign in Facebook to retarget past site visitors.
What options does Facebook Business Manager provide?
Choose FOUR of the following:
Show ads to people based on a custom combination of ways that they interacted with
your site
Show ads to people who viewed the products or added them to their basket but
